John Root Stone is an entrepreneur who’s been building brands and ideas since 1996.

Brands people trust are founded on an ambitious idea, one that is simple and true, that inspires emotional desires and satisfies rational needs, that causes people to rally around something bigger than themselves.

In 2006, he co-founded Ivelich Stone, a global brand consultancy. In that role, he's led and worked on global efforts at GE, Charles Schwab, PwC, Apollo Group, Apollo Capital Management, Shinsei Bank, California Arts Council, and many other organizations. Previously, he worked inside at Wolff Olins, American Express, Liquid Audio, and WebTV Networks.

John can be found online at www.johnrootstone.com.

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