Who is the "I" in I Can't Believe It's Not Butter? Is that me saying I can't believe it or is that you saying that you can't believe it, therefore I have to try it? Let's say it is me, did you ever consider selling two different versions, one being "I Can't Believe It" and the other being "I Can Believe it", -- both still the same great product however you won't be isolating those that take offense for you stating their beliefs for them?
Perhaps a better overall name could be "I Could Believe This Is Butter." As to say, yes, this can pass for butter. Or is what you are actually saying with "I Can't Believe It's NOT Butter", is not that I do think it is butter but only that we know for certain that it is indeed NOT?
This all came about when I saw my Dad spraying your product all over his bagel and I thought to myself, "What more do they have to do before we don't believe this is not butter?"
Get back to me when you can on my lil' food for thought, or should I say, "thought for food. " Keep up the good work and please continue to make products to help keep us all healthy.