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Jon Jachimowicz
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Jon focuses on behavioural science, helping people make better decisions that align more closely with their original intentions. Drawing on a range of methods, such as psychophysiological (e.g. facial EMG, GSR), behavioural outcome and qualitative measures, as well as a range of disciplines (psychology, management, economics), his research addresses the fallacy of assumption of human rationality into practical and implementable solutions.

Entries by Jon Jachimowicz

Being Busy as a Status Symbol: Why American Culture Values a Lack of Leisure Time and What We Can Do About it

(0) Comments | Posted November 10, 2014 | 4:54 PM

One of the most startling discoveries since my move to New York City a few months ago is the standard response to the question, "How are you?" Whereas in the U.K., the standard response is "Good, how are you?", a common response in NYC is "Busy!"

Here, I...

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In Defense of 'Nudging': When the Government Nudges, Everyone Wins

(2) Comments | Posted October 29, 2014 | 1:33 PM

Co-authored with Noah Castelo

Personal decisions are the leading cause of death. This provocative claim was the result of a rigorous study demonstrating that choices we make regarding diet, smoking, drinking, exercise or lack thereof, drug use, and so on all contribute directly to a host...

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Choosing Smart Reference Groups Can Improve Outcomes and How We Feel about Them

(1) Comments | Posted October 7, 2014 | 5:46 PM

As an avid runner new to New York, running in Central Park has become a constant conversation topic for me. My colleague Shi Liu recently mentioned an interesting phenomenon: in the morning, runners seem to be a lot more physically in shape than runners in the afternoon. Reporting on her...

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Using Failure As an Opportunity to Reflect Instead of Feeling Defeated: Let's Strive to "Fail Better"

(1) Comments | Posted September 26, 2014 | 8:07 AM

Failure makes us feel horrible. We all know the strong aversive reaction we display when we fail to achieve what we set out for ourselves. In fact, many of us grew up in a culture where failing was always negative. Those moments at school when the teacher, following our remark,...

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Irrational Markets Or Irrational Individuals? Designing 'Smart' Environments Improve Decision-Making and Make Markets More Efficient

(0) Comments | Posted August 14, 2014 | 1:46 PM

How can markets be made efficient when people aren't? Apparent market failures are often attributed to individuals making apparent 'irrational' decisions. However, I argue that markets can be made more efficient when creating environments for individuals that aid their decision-making. When such 'choice architecture' is executed well, individuals can make...

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Product Design From a Behavioural Perspective

(0) Comments | Posted November 7, 2013 | 6:21 PM

Why are some products more successful and appealing than others? Which product features and design aspects influence the way we feel about products? And how can we leverage accumulating insights from behavioural science to improve product offerings?


Make it easy

Our attention span is famously limited, and some...

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Why We Need Slack in Our Lives, and Why Organizations Should Start Giving It to Us?

(2) Comments | Posted October 30, 2013 | 4:21 PM

Ever since the days of Frederick Taylor's scientific management, companies have been obsessed with minimizing excess 'slack' in the workplace. In his famous time-and-motion studies, Taylor used a stopwatch to measure production processes and identify potential opportunities for improvement in order to most efficiently make use of time.

Over...

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Using Insights From Behavioural Economics to Redesign Executive Compensation

(1) Comments | Posted October 23, 2013 | 8:31 PM

Not a week goes by without yet another story which describes how executive managers have abused their compensation, most notably income generated via target-dependent bonuses. Ranging from investment bankers to insurance brokers, the public opinion has generally converged on the fact that the remuneration of top employees requires redesign.

As...

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The Graduation Pledge

(0) Comments | Posted May 1, 2013 | 11:50 AM

Attending the University of St Andrews comes with many benefits. The close-knit environment, the world-class teaching and research, the beaches, and the opportunity to get involved with the biggest guilty pleasure of students worldwide. I became the co-organiser of TEDxUniversityofStAndrews 2013, a long process that culminated in a conference this...

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