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7 Smart Reasons Marketing Executives Use WordPress CMS for Corporate Websites

05/28/2015 12:35 pm ET | Updated May 26, 2016

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There are many reasons you should be using WordPress for your corporate website.

This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use.

Find a good website designer and hosting provider that lets you use this CMS ...and you will be very happy with the way your website turns out.

#1 - It Is Very Easy To Use

WordPress is not hard at all to install and make work for you. There are ample resources, including on the website for WordPress to teach you what it takes to utilize it. To make things even easier than you installing it yourself, you can find hosting companies that have the ability to do one click installs for you.

If you still can't figure it out from there, many freelancers or SEO agencies that do web design would be happy to help you get started.

#2 - The Variety of Great Plugins

Plugins are software extensions that expand the functionality and feature set of WordPress. Not only do you a get the ability to make posts and pages after installing WordPress, you can also add functionality to do pretty much anything you need a website to do. Software integration to external systems can be added, for example a jobs/career section for your HR division.

There are, for instance, plugins where you can add a cart to your website and sell any product or service you wish to. When you get a plugin, you can check into it and when it was last updated to get an idea of if it's still supported. There are ways to get into touch with developers in the event of a problem or if you have suggestions.

#3 - Buying And Using Premium Themes Is Easy

If you're going to be putting up a corporate website, or if you already have one, then you know that you can't copy anything anyone else has.

For instance, if you were caught having a website that looked the same as a competitor, you could get into legal trouble. Plus, it's just not professional.

Thankfully you don't have to stick with free themes or those that other companies use. You can find WordPress theme developers that offer fresh themes out of the box. And, you can have a custom one built and made new for an additional investment.

#4 - WordPress Forums Offer Support

WordPress is open source and has a community behind it that works on it day and night to make sure it keeps current with technological advances and demand. There are always people on the support forums for the website, and there are communities built around WordPress all over the Internet.

When you are looking to get information about anything related to the WP CMS always try your best to search through the help files online and that came with your download. Then if it's unanswered, search to see if anyone has asked it before.

#5 - Anything You Need To Know Is Online

When it comes to working with a website for your corporation or one for others, you can basically find all the information you need about what you're doing online.

It's so easy to get help with anything, like if you were to have a question about how to add a banner with a graphic on it to your page's header section so it showed up on every page, you could easily find out what to do.

Just think about a short phrase about what you want to do and search for it like adding graphics to header of page.

#6 - Software Updates Are Easy To Do Yourself or Via a Team

Updates appear on your dashboard and they need to be taken care of so your site can be as safe as possible. When you see that WordPress has an update, that especially should be cared for right away as they probably discovered a security issue and patched it. It's also another opportunity to get new features as they are launched.

Luckily, it just takes a click of a couple of buttons on the dashboard to do it. Look for symbols on your dashboard indicating updates and that should allow you to get them made without too much of an issue.

#7 - Hiring People To Put Content Up Is Straightforward

If you're a corporate business person, you probably don't have time to sit there and create content all day for your website.

Instead, you can hire people to write it and then post it for you. Most people that do content development can use WordPress and do the work for you.

There are also people and content companies you can get to write targeted content, and then you can copy and paste it to a post. Needless to say, it's a lot easier than having to learn to code and then getting into your website's source to alter it -- just to add content.

Finally, leverage all your content in your WordPress website and push it out via social media marketing and SEO (search engine optimization).