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Jonah Berger
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Blog Entries by Jonah Berger

Why Do Things Go Viral? (PHOTOS, VIDEO)

(5) Comments | Posted May 14, 2013 | 5:05 PM

Why do some videos go viral? Why do some products get more word of mouth? From the Harlem Shake to Gangnam Style, some videos become huge hits. And some products like Chobani or Facebook spread like wildfire. Why? Turns out it's not luck or chance. There's a science behind it....

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Avoiding Decision Quicksand

(3) Comments | Posted April 29, 2013 | 5:59 PM

We often get sucked into trivial decisions. Here are 3 ways to avoid this painful phenomenon.

Have you ever agonized over which restaurant entrée to order? Which shade of white to paint the kitchen? Which flight to purchase?

If so, you're not alone. You've been caught in something

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Viral's Secret Formula, Part 2

(2) Comments | Posted April 17, 2013 | 10:14 AM

There's a science behind word of mouth and why things go viral. Six key principles. Here is the second one.

Last week I wrote a post about the secret science behind viral that went, well... viral. Hundreds of you emailed me questions about the first principle, Social Currency,...

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Viral's Secret Formula

(29) Comments | Posted April 10, 2013 | 11:14 AM

Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.

Viral has been seen as marketing's Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without...

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