JONAH SACHS is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and CEO of Free Range, Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. His work on legendary viral videos like The Meatrix and The Story of Stuff series has brought key social issues to the attention of more than 60 million viewers and his interactive work has been honored with 'Best Of' awards three times at the standard-setting South By Southwest interactive festival.
Jonah’s passion lies in exploring the crossroads of ancient storytelling techniques, social responsibility and emerging technologies. Released in June 2012 by Harvard Business Review Press, his book Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future calls on case studies from his own body of work and some of the most successful brands of all time to show how values-driven stories will not only revolutionize marketing, but represent humanity’s greatest hope for the future.
Jonah and his work have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR, The Colbert Report, and in FastCompany Magazine, which named him one of the 50 most influential social innovators. He lives in Oakland with his wife Chelsea, their daughter Mira, and son Orion.
As the media landscape continues to evolve, audiences are gaining more and more control over the information they view and share. To remain relevant, brands need to know how to tell compelling stories to reach them.
Traditional messages in the old broadcast style -- exalt your product and tell your...