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Jonathan Askin

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Occupy Wall Street as a Pivoting Startup: "Generation Why Not" in a "Yeah But" World

Posted: 11/01/11 02:55 PM ET

Pundits broadly criticize the Occupy Wall Street movement for its lack of coherent messaging. These observers do not understand digital startups, which are designed to reinvent themselves or "pivot" quickly in order to meet the needs of their users. Pivot or die is the mantra of the startup venture. The startup is always in perpetual "beta" -- a work in progress with a readily mutable business plan.

In order to build a modern, sustainable social movement, the Occupy Wall Street movement must function like an innovative startup venture and learn to pivot, to distribute control and to evolve substantively, while sustaining its core theme. And, contrary to its framing by the mainstream media, there is an underlying theme at the heart of this multi-issued Venn diagram of the Occupy Wall Street Movement -- government must answer to its citizens not its corporations.

The substantive issues of concern to the Occupy Wall Street subgroups -- from the environment to health care to race relations to economic justice -- are, at best, secondary and should evolve according to the consensus of the people. Like an online platform built for public discourse, the content of the forum is not as important as building the functional platform. Occupy Wall Street is providing a platform -- a user-friendly forum -- in which we may engage in civic discourse, and develop the processes and policies that might govern a modern democracy. The content and substantive issues are transitory, but the platform and process reform issues are sustainable.

As far as I can see, Occupy Wall Street is creating a functional, distributed platform upon which we all might answer the most daunting, intractable questions of our times, and I've participated in virtually every American-born political or social movement since I was born -- first as a "red diaper baby" on my parents' backs during the civil rights protests of the '60s, as a young environmentalist and peace activist in grade school, as an anti-apartheid, South Africa divesture activist in college, as a Lawyers' Guild mass defender during the Presidential Convention protests of the 90s and '00s, as a member of the Obama tech policy committee in 2008 (during which time we pioneered the use of social media to build a national, user-generated, grassroots campaign), and now as a tech law professor amidst the first digitally-powered, grassroots civic movement.

We are witnessing the birth of a new, sustainable, non-hierarchical, pivotable movement, run by a new generation, with digital tools, capabilities, processes and flexibilities that the analog world -- and its old, corporate and political, guard -- cannot yet process. The digital generation, coming of age with the PC and the Internet, understands how to harness digital technology, the Internet, and information flow to make government answerable to the people. They have already harnessed these tools to transform every other industry, service, system and community ... except civics. They, however, have seen their contemporary counterparts in the Middle East harness these tools for even more dramatic civic transformation.

We've seen the Internet and digital natives flatten hierarchies, empower participants, disintermediate existing industry structures and processes. All they've had to do is pose the question "What if" to any industry, service or issue before them. The old guard's response has been "Yeah, but ...." The digital generation's response is always "Why not?" These digital natives have already transformed media, television, film, music, and telephony. Civics will not be exempt.

We, however, have seen the degeneration of noble causes co-opted and compromised by egos and entrenched interests reframing the message to wage tangential battles at the expense of the root mission. We saw it most recently with the Tea Party movement, which arguably started as an assault on what members of the Tea Party viewed as government's warped economic priorities and now has been largely co-opted by "coherent" special interests like the Christian Right.

Substantive issues aside, there is much that would unite the root mission of the Tea Party with that of Occupy Wall Street and their overlapping goal -- to create a modern, functional democracy, answerable to the citizens. If we allow the digital natives to build the platform for civic engagement, then we, the people from across the political spectrum, may populate that platform with our ideas and let the power of the online collaborative marketplace digest, synthesize, evaluate and prioritize the merits of our individual and collective ideas.

I stand in awe of what the digital startups have done to every industry. I stand in awe as these digital pioneers turn their attention and powers to politics and civic engagement. With that "What if" and "Why not" attitude, they then disrupt and transform and, ultimately, make whatever they touch more functional and responsive to users. The "What If" Generation (or the "Why Not Generation" if you prefer) has the tools and the vision to reimagine our democracy, and to give us the platform to make government more responsive to its people.

 

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01:04 AM on 11/16/2011
insightful and in-citing - interesting twist in jonathan askin huffpo article - funny, how we cheer on the people who are the repressed/oppressed/depressed in other countries when they stand up and are fighting for their future, for the freedoms we cherish and think we have in amerika the beautiful - but when it comes to our own backyard the predictable top down management, powers that be, do the same, use fear and violence and disinformation as the powers that be who run police states - its interesting how we use our freedom of speech to repress the freedom of speech of those we don't agree and then create laws, rules and regulation to justify our positions - democracy has become an idiotcracy, gangocracy where we the people, the consumer, citizen, patient, are the enemy!

when the powers that be resort to violence they have already lost the war - they might have won the battle but they lost the hearts and minds of the people, its only a matter of time... the occupy movement and the movements around the world know they can't lose because they are fighting for their lives and the powers that be represents a failed system of top down system of management built on distrust and cronyism, the apparatchik sunk the US of R and cronyism is sinking the US of A where big biz is king, government is queen and media and religion are the mistress - food for thought
05:44 PM on 11/05/2011
Jonathan Askin: government must answer to its citizens not its corporations.

Yes sir, as clear as day there and people need to unify in this message :(
11:23 AM on 11/02/2011
WE Party is helping Greece's debt crisis one item at a time!

Okay here it is…. The Super Committee is going to come up with a plan shortly. Now, lets say there are 100 items on the Super Committee’s list. As each item on the list is agreed to unanimously by 100% of the democrats and republicans, that one item goes into the WE Party Committee (www.weparty.info). The WE Party only looks at what we do have in common and has nothing to do with what WE don’t have in common.

This WE Party Committee is about moving forward with 100% collective consciousness on what we do have in commom and collectively works on ways we can move forward together. The WE Party Mentor is an online volunteer (www.wepartymentor.info) that helps and inspires others online in a variety of ways. The WE Party Mentors (www.wepartymentors.info) often have WE PARTIES (www.weparties.info) to help and inspire others.

In regard to Occupy Wall Street, the WE Party can help here too! Using the same Pass It Forward Philosophy (www.pifphilosophy.info), we can work item for item and one by one create WE Party Committee’s to help us move forward.
01:09 AM on 11/02/2011
OWS are just regular people like you and I who care about people and not just profits. They are tired of ALL of the politicians (on both sides of the isle) who have sold themselves to the highest bidders.

So how to you stop this merry-go-round of corruption. Use the power of the people and their votes to throw everyone who caters to the corporations out on the street; its time they look for the jobs that are not there!

Vote in adults (not like the infants we have now) who are willing to do what is right for the 99% (I have a feeling the 1% will still be OK).

Less than 1/2 of Americans actually vote...which means there are easily enough votes to force Congress to listen to us. What they don't want you to know or figure out, is that MOST of us have more in common than we think. Yes, we have 10-20% that we don't agree on...so put those non-economic issues aside and vote on "kitchen table issues" such as affordable health care, education, housing, keeping social security and other basic human needs.

And..Hit em' where it hurts. Take your MONEY out of the larger corporate banks and move it into the local credit unions...that will shake them up!!! And support OWS in any way you can...

http://www.nycga.net/how-to-help/ PASS IT ON...support OWS!
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becky bradshaw
"In a time of universal deceit, telling the truth
10:03 PM on 11/01/2011
The OWS movement is not confined to a generation. We all (at least most of us) may wind up living in the parks and pooping in government port-a-pottys if they aren't successful.

Our best wishes and prayers are with the movement.
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Rush Libraughl 83
Liberals unfortunately want to work with everyone,
12:55 PM on 11/02/2011
Agreed.

OWS is not confined to a generation it just happens to encompass the views that are largely shared among Generation Y'ers and those from older generations that were ahead of their time in terms of thinking.
09:52 PM on 11/01/2011
"government must answer to its citizens not its corporations." sounds pretty simple and straightforward to me. if you are seeking the details, there are blogs and videos and articles and websites devoted to what you are looking for. occupywhy.com asks occupiers the simple question in video format - why? and solutions? the answers are out there. if you dare to be open to them.
08:34 PM on 11/01/2011
LETS VOTE OUT ANY POLITICIAN WHO IS A VOICE FOR WALL STREET OR PEOPLE WHO HAVE BROKEN THE BACKS OF THE MIDDLE CLASS..GET THEM REPLACED W/MEMBERS WHO LISTEN TO THE VOICE OF THE AMERICAN PEOPLE RATHER THAN TO HIGH PRICED SPECIAL INTEREST LOBBYISTS AND BIG BUSINESS.......it just reminds me of that scene in the original FRANKENSTEIN movie........where the peasants get what they need..finally
05:46 PM on 11/01/2011
The biggest problem - and the biggest irony - with this movement is...if you actually do boil everything down to a simple message, what you get is: "Re-Regulation Now!" or "We Want Rules!"...possibly the least sexy catchphrases ever created. But that's what everyone from the environmentalists to the "anti-capitalists" (a misnomer) to the Just-Plain-Pissed-Off wants.

We don't mind you getting rich. We just don't think you should be able to cheat to do it.
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RedDogBear
07:16 PM on 11/01/2011
I don't agree at all that that "re-regulate now" is the core message. I think things like "invest in America" "make America a world leader" "care for people not corporations" could be better alternatives.

And yes regulation is a part of the required actions but other things are as well such as investing money in basic US infrastructure that has been ignored for decades. Its so pathetic that we can build schools, roads, bridges, and hospitals in Iraq and Afghanistan without even considering the cost but when it comes to building something in the US that is considered a waste of money.
07:22 PM on 11/01/2011
Hopefully, regulation is not the chosen strategy to the problem. I'd like everyone to get educated about the Triple Bottom Line. TBL accounting means expanding the traditional financial reporting framework to take into account ecological and social performance in addition to financial performance. So we value caring and compassion toward the earth and people, and we "de-merit" harm to earth and people.

If we redefine profit, folks that want to be competitive can do so, but on sustainable terms. Several folks have come up with realistic descriptions of what a Caring and Compassionate Economy would look like. I recommend Riane Eisler's The Real Wealth of Nations as a good read.
05:15 PM on 11/01/2011
Well, those are brave words - but what all of that means is: "They Don't Have a Coherent Message".

You are attempting to claim OWS as the first post-modern revolution: no definition, no clarity, no leaders, no agreement, no goals, no shared principles - just a flood of energy and idealism and emotion.

The problem with that idea is that nothing defined, clear or REAL will - or can - come from it. That may delight the post-modernists but it is essentially worthless and pointless after the first few euphoric weeks.

The analogy with start-ups is certainly trendy and clever, but in fact utterly inapplicable as this is being played out on world stage and it is absolutely necessary to attract the majority. This chance is already lost, because all of that vague emotionalism and togetherness is playing as 1968 without Viet Nam or a goal. And they are making life miserable for anyone who dares to get in their way and challenge them.

The recent news from London and the disgusting treatment of St. Paul's is just another hit for the worldwide 'movement'. Now even Christianity is the enemy - and while the malicious anti-religious angle is the very latest in left-wing cleverness, the majority find it repulsive.

Start-ups may be a mess when they start but if there is no product then the start-up implodes, and all of that good feeling and energy has to go somewhere else.
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Group 8807
No Masters, No Slaves
04:12 PM on 11/01/2011
"Core Theme?"

Wanting more without earning it isn't a sustainable theme without the willingness to work for it.

The OWS is doomed by their own unwillingness to innovate and work.
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NrthrnLord
Prince of a very small part of the universe.
04:36 PM on 11/01/2011
you've already been passed by...
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soisay
Angry? Scared? Thank a Republican.
04:41 PM on 11/01/2011
Proving you know nothing about the OWS patriots.
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Thomas Nagano
"TK" Copy to Come
04:11 PM on 11/01/2011
There is one clear, concise statement “Corportations are NOT People." Almost everyone, except "regressives" and "Government Of the Past" concur in agreement. “Corportations are NOT People."

The Federal Constitution of 1788 did not mention corporations.

The most damaging is the 2010 Supreme Court's ruling in Citizens United v. Federal Election Commission.

What I do not understand is a corporation can be partially or even, fully owned by a foreigner, a foreign corporation or even, another country and give, by the “Citizens United” ruling unlimited funds and undue, unjustified and excessively influence on our local, state and national elections.

And by extrapolation, legislation, taxation and governance.

- "TK"
04:06 PM on 11/01/2011
The reason this is nothing like a startup is that OWS is organic enough to not to get stuck on anything it creates. Startups are stuck in a MODEL and with tools they create - OWS is not. We are an open source movement. Embracing all ideas, tools (twitter / fb / google+ / print / etc) to help us formulate our agendas. The thing I find most disturbing is that people still don't realize that a group of people can support something that is not built on one solid point or idea. It has been shown that for some that it is only natural for some people to want order in their lives, no matter who that authority is. This mode of thought has also lead us to some of the most tragic times in our history - including now. - OccupyProtest.net
03:38 PM on 11/01/2011
Now that we are NOT giving $60 million to UNSCO, another 20% of UN spending , and Gosh knows how many more hundreds of $ millions to other world causes , and over 400 military bases throughout the world playing world Cop , if we stopped them all for a year it would probably creat another surplus in the US budget and get the layed off workers supported and health care for the elderly back on track , instead of being a target . Keep up the protest . Besides, the local city cops apparently are behaving like they are in a war zone instead of Protect & to Serve. They forget we pay their salary and retirement.
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ogis
powerdown baby powerdown
06:45 PM on 11/01/2011
Our Portland,OR police are doing a great job. They are making a show of overwhelming force tempered by overwhelming patience. They, so far, have not been baited by the street punk element. I think this thing is going to change the world. Last Saturday night at a 3:30am arrest of 25 occupy patriots the hundreds of onlookers (wellwishers) were almost ready to join in. Last night about 10 went down, again in a late night arrest, with the TV announcer emphasizing how peaceful we play here in Portland where we believe in justice. See, getting arrested is like riding a bike to work, nobody does it because of the risk not because they don't want to ride. This thing will keep going until everyone can see there is no risk, no shame in standing up for liberty.
03:37 PM on 11/01/2011
Similar theme published by the Palm Beach Post on Sunday: http://www.palmbeachpost.com/opinion/commentary/commentary-1942181.html
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RedDogBear
02:39 PM on 11/01/2011
While I'm in agreement with the OWS goals I think its all just a bunch of hype at this point. The peace and civil rights movements had REAL goals and REAL politicians that they supported. OWS is just a bunch of people making noise with no hope of actually making real change.
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ssassy78
Laughter is the best medicine.
06:16 PM on 11/01/2011
Look deeper.

There are definite goals, demands and it is far from simply hype.

But I can see YOU believe the hype YOU'VE been sold!
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RedDogBear
11:19 PM on 11/01/2011
So why don't you tell me what those definite goals are? When I worked for a startup everyone in the company could give the elevator pitch to anyone who would listen. If you bother to respond my guess will be that the goals are things like "opening a dialog on..." or "framing the argument around..." Yeah, right. Keep wasting time on that while the right wing continues to focus on how to win/steal elections and see who has power after 2012.