In other fields, when bridges do not stand, when aircraft do not fly, when machines do not work, when treatments do not cure, despite all conscientious efforts on the part of many persons to make them do so, one begins to question the basic assumptions, principles, theories, and hypotheses that guide one's efforts. -- Arthur Jensen, University of California
Over the past few decades, we've been trying harder and harder to be healthy and fit. The result: We got heavy and sick. What's going on here? When did healthy and fit start making us heavy and sick? And why is everyone calling us lazy gluttons?
If a doctor prescribes us a medication and it makes us worse, is that our fault? No. However, it is up to us to stop taking it and to find a new doctor. Similarly, if an architect builds us a house and it crumbles, is that our fault? No. But we better find a good contractor who knows how to build something solid and safe.
We have to apply the same logic to health and fitness. We've received so much contradictory, damaging advice over the years -- often resulting in frustration and extra pounds. It's high time for us to make a better choice. But what other option do we have than the decades-old, calorie-counting approach?
I have good news and bad news. Scientific and technological advancements have been just as amazing in the health, fitness, and fat loss arenas over the past 40 years as they have been everywhere else. But here's the bad news: Nobody's told us about them. The field of modern nutrition and exercise science has provided a proven alternative, and it does not involve complex calorie counting, confusing workout routines, or other gimmicks.
We can think about the modern approach to avoiding obesity and diabetes like we would the modern approach to avoiding lung cancer: No need to track breaths in and breaths out -- just enjoy clean air. Don't avoid everything. Just steer clear of things proven to poison and break your lungs. Similarly, no need to track calories in and calories out -- just enjoy so much delicious healthful (what I call "SANE") food that you are too full for the ("inSANE") foods that break your metabolism.
We've gotten worse while trying harder because we've been written a bad prescription and given a faulty blueprint. The traditional approach to health and fitness is like attempting to avoid lung cancer by smoking light cigarettes and jogging. We're still destroying our respiratory system -- albeit more slowly -- and even some well-intentioned jogging cannot undo that damage.
Likewise, eating less of a traditional diet and doing more traditional exercise does not prevent obesity and diabetes. It may delay them, but the diet still destroys our metabolic system -- albeit more slowly -- and the exercise does not undo that damage. Fortunately, we have the solution: We can use simple and proven modern science to make "healthy" healthy again.
And that is exactly what we'll do. In the meantime, the video below will get you eating more, exercising less, losing weight, and living better.
P.S. Any and all food pictures you see here are fat-burning, health-boosting, and SANE.
We’re basically your best friend… with better taste. Learn more