It's the rally cry of publishers...

Want a book deal? Show me your platform.

If only they knew how easy it's become to fake a monster platform in a 2.0 world...

A few years back, proving your platform meant whipping out your big black book of press...

Want to get an instant eye-roll from a traditional book editor or reviewer?

Just say the words, "self-published." Not that there aren't killer books that go the self-publishing route. We've all heard about the monster bestsellers that started out that way, from What Color is My Parachute to A Time...

A few days ago, I got a call from an acquaintance who was looking to put out a book. The idea behind it was, according to all in the know, stunning. A virtual guaranteed bestseller. I hadn't heard it yet, but going on the quality of this guy's ideas, I'd...

Publisher's Weekly recently reported the results of a survey that asked 840 international publishers how they'd most like to offer up digital content. The survey revealed:

Charging readers a flat rate that would allow them access to all of a information provider's online content similar to a traditional subscription...