Jonathan Greenblatt is a serial social entrepreneur and an acknowledged thought leader on ethical branding.

Greenblatt is the founder and president of Our Good Works, the nonprofit organization that manages All for Good,, the open source web-based platform designed to enable more Americans to serve. He formerly worked as CEO of GOOD Worldwide, Inc. Founded in 2006, GOOD is an integrated media company whose products include the award-winning print title, GOOD Magazine and www.GOOD.Is, an online destination updated daily with fresh editorial and video features.

In 2003, Greenblatt co-founded Ethos Brands, the business that launched Ethos Water . Ethos is the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company purchased Ethos Water, one of only a handful of non-coffee business acquisitions in Starbucks’ 30-plus year history. Greenblatt then joined the company as vice president of consumer products and served on the board of directors of the Starbucks Foundation.

Greenblatt served on the Obama-Biden Presidential Transition Team. He also served as an aide in the Clinton White House and US Department of Commerce. He is a faculty member at the Anderson Graduate School of Management at UCLA, where he teaches social entrepreneurship.

Greenblatt lives with his wife and children in Los Angeles.

Blog Entries by Jonathan Greenblatt

Foreign Aid, Heal Thyself: Rx for a New Approach on Development

1 Comments | Posted November 15, 2009 | 07:57 PM (EST)


You cannot turn on the news or open a browser without drowning in stories about health care legislation.  Make no mistake, this is a singularly important moment for all Americans: progress on health care could be among the most important legislative achievements of our time.  But there are other stories,...

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Water and Women: A Gender Crisis, a Global Opportunity

23 Comments | Posted October 16, 2009 | 12:19 PM (EST)


You may be woman, but I can’t hear you roar. In fact, I can’t hear you at all.

Maybe it is because you don’t really have time.  No one can blame you. But maybe if you, and the hundreds of millions of women across the developing world trapped in similar...

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Bigger Than Africa

3 Comments | Posted September 22, 2009 | 12:28 PM (EST)


Africa is hot. A hot topic, that is. Its going to be front and center at the UN session that opens today in New York.  It will be at the top of the agenda at the Clinton Global Initiative down the street from Dag Hammarskjold Plaza.

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Everyone Serves

2 Comments | Posted June 24, 2009 | 10:35 AM (EST)


It's time to retire the confetti and take take down the streamers. For too long we have talked about philanthropy in hushed tones. People laud the idea of service as if it were a black art practiced only by a few. Occasionally a Hollywood type will grace the public with...

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Remembering Ron Brown and Crafting an Agenda of Sustainable Commerce

Posted April 2, 2009 | 08:03 PM (EST)


While most of us might not pause on April 3, it is a date that should resonate with every American. It is the anniversary of the death of Commerce Secretary Ronald H. Brown. Secretary Brown and 34 other people, including more than a dozen dedicated public servants, lost their lives...

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Let The Clean Waters Flow

Posted March 16, 2009 | 05:54 PM (EST)


Since January 20, the American people have been drinking from a fire hose. We are deluged with progress on issues that once seemed intractable - restarting the economy, safeguarding the environment, universalizing access to health care, and reasserting our good name abroad. As President Obama rounds the bend on his...

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The Business of Service

Posted January 14, 2009 | 12:22 AM (EST)


We find ourselves at a unique moment: America faces a crisis of historic proportions amid equally historic levels of enthusiasm to repair our world. Everyone wants to serve. President-elect Obama has promised to expand Americorps and the Peace Corps and to channel the civic energies...

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Newman Inspired a Generation of Entrepreneurs

Posted October 6, 2008 | 05:05 PM (EST)


I think most of the country knows him as Fast Eddie Felson or Cool Hand Luke. My kids think of him as an aging Hudson Hornet, pining away his days in the mythical Radiator Springs. But in my mind, I regard Paul Newman as perhaps the most successful social entrepreneur...

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The Best Recipe for Ending Poverty is Homemade

Posted October 11, 2007 | 08:00 AM (EST)


Alleviating poverty remains a core issue on the global agenda--rightfully so--but serious consideration should be invested in new approaches. The long-tested methods familiar to government and donors simply have not proven themselves up to the challenge.

While some trumpet the great strides that the world has made toward achieving...

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