The poor live in a complex world of competing and unmet basic needs. It is a world of few choices, and many hardships.
Macro statistics abound, but what are the defining elements of poverty on the ground? What does "ending poverty" mean at the so-called bottom of the economic pyramid (BoP)? What are the implications when the poor are sliced and diced into ever narrower customer market segments (or policy silos)? Does anyone really talk, let alone listen, to the poor?
Does a poor person with no money for medicine need a public health system or a job? Is a struggling subsistence farmer a victim of global trade barriers or does he lack the financing to buy a manual water pump? The lines blur.
The blurring is what VisionSpring is bringing into focus.
In the Third World, if you can't see well, you can't work well. For lack of a $5 pair of glasses which an American can buy in any retail pharmacy, a poor person in the developing world is stopped from sewing, cutting hair, reading a sign about safe sex, sorting seeds to plant -- virtually any productive work.
In Nicaragua, Dionicio Torrez-Hernandez, a father of seven with blurry vision, inefficiently inspected his shrimp harvest with a handheld magnifying glass. After his neighbor, a young woman (one of 6,200 individuals, mostly women, selling VisionSpring glasses), sold him a pair of low cost reading glasses, his on-the-job productivity has doubled.
VisionSpring: Dionicio & Lisseth's Story from elizabeth kaplan on Vimeo.
The two over-arching lessons from VisionSpring are (a) a targeted, low-cost tool, in this case a simple pair of eyeglasses, can leverage massive opportunity for individuals in the developing world and (b) the social change organizations worth backing are hybrid models which focus on multi-disciplinary solutions.
Dr. Jordan Kassalow, an Opportunity Collaboration Delegate, captures the idea:
"This is not just charity, although the intention is charitable; it is a nonprofit organization. The mission is to improve people's lives through better vision and economic empowerment. It's not a health organization as much as it is an economic development organization. We use the health product to help economic development along."
VisionSpring, itself a nonprofit, needs charitable donations, but deploys a self-supporting franchise business model around the world to distribute and sell glasses. Local, self-sustaining jobs are created while eyeglass customers keep the delivery system responsive to local needs. Optical health and personal quality of life improves while economic life extends.
The organizational model is a blurry hybrid, but the vision is clear and compelling.
Our business model is to provide access to water and energy in rural communities to increase their productivity, their health and quality of life.
In the larger scheme of things, rural communities populations (especially women and children) lose so much of their productivity on collecting water (often dirty and contaminated with pathogens) that a hand pump would substantially improve their quality of life by having a lighter work load and a healthier, cleaner drinking water. And while they spend less time collecting water, they can invest that time in money-making activities...hence increasing the economy in the community.
While I was in Senegal, every single day a different chief of village would speak on the radio to express their frustration with what they feel is "neglect" from governments and the private sector.
Villagers believe they are forgotten and when one closer look is taken: they are forgotten. Most of the initiatives from the private sector or public sector in Africa target urban populations although the majority of the African populations still lives in rural communities. Therefore, there is a gap to be filled by serving these neglected communities and we plan on doing that.
El H. Beye
Perf. Cstlts