The following infographic provides information about Google's Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google's search results with $10,000 in monthly in-kind ad spend.
Nonprofit organizations can apply for the grant as long as they fall within the organization eligibility requirements outlined by Google. The ads are displayed in the same search results as the paid advertisers, although there are some restrictions. The daily budget is set at $329, and there is a maximum CPC (cost-per-click) limit of $2 per click. Take a look at the infographic below and the information and video's on this page for complete information about this generous offer from Google.
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