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Jonha Revesencio
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Jonha Revesencio is an ecommerce consultant with over 8 years of experience developing digital media strategies for finance, FMCG and tech companies.

She has worked on the interactive and digital campaigns for brands such as IKEA, Dove, Panasonic, OCBC Bank, among others. Her interests include marketing, leadership and technology, she features Career Advice from executives, Startup Mentor and Digital Marketing series.

Entries by Jonha Revesencio

One of the Most Powerful LinkedIn Marketing Tools for Your Business

(0) Comments | Posted March 14, 2016 | 10:05 AM

Who would have ever thought a company that had as few as 20 sign ups on some days would become the next Internet marketing powerhouse? LinkedIn now boasts more than 225 million members. The sign up rate is much higher too. On average, somebody joins LinkedIn every two seconds. That...

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Creating Content Driven by Your Customer's Passions

(0) Comments | Posted February 23, 2016 | 4:28 AM

In the year 2000, the average attention span of of a reader was 12 seconds. In the year 2015, this number has dropped to 8.25 seconds. That means that you have little time to grab the attention of a possible reader of your content, get them to click,...

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Could Britain's Emphasis on Arts and Culture Be It's Steady Approach to Innovation?

(0) Comments | Posted February 22, 2016 | 10:49 AM

We are not just in the Information technology age. We are also in the era of startups, where every young person rushes out of university after a 'great' idea came up out of his head to conquer the world.

Flickr, Creative Commons:...

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Jamie Reardon on How to Win Influencer Marketing

(0) Comments | Posted February 18, 2016 | 1:59 PM

This is part of the Digital Marketing Insights series -- featuring tips, analysis and recommendations on how to become better marketers online.

When it comes to marketing, some digital marketing tactics may result into great analytics. Others offer great reach and high impressions. And still others feature...

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3 Ways You Can Use Social Media To Help Your Business Soar

(0) Comments | Posted January 22, 2016 | 6:51 PM

Social media is regularly discussed as one of the best marketing strategies to use to get ahead in business and build a top brand. However, there are plenty of people out there who have been trying sites like Facebook, Instagram, Twitter, and Pinterest for months or years at...

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4 Simple Ways to Help Protect Your Business From Cybercrime

(0) Comments | Posted January 16, 2016 | 8:09 AM

Years ago, if we wanted to protect our homes and our businesses from theft, the main thing we needed to do was install good locks and security cameras, purchase insurance, and be aware of how to avoid hold-ups. In today's technologically-driven world though, it's not that simple. These days, global...

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How to Know Your Brand's Content Personality (And Why it Matters)

(0) Comments | Posted January 14, 2016 | 5:34 AM

Ever meet someone who you instantly liked, even though you hardly knew anything about them? Or what about the other way around? Got introduced to someone and felt an irrational feeling of dislike for no apparent reason?

Image Credit: Joe...

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How to Succeed as an Entrepreneur: Lessons From a Multi-Millionaire

(0) Comments | Posted January 12, 2016 | 5:11 PM

Most people get an MBA with one goal: becoming an executive. After graduating from the University of Southern California in 1983, Israeli-American immigrant Adam Milstein decided to become a commercial real estate agent. He worked for several years until his manager gave him a suggestion that changed his life: He...

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5 Marketing Campaigns That Actually Help the Society

(0) Comments | Posted December 31, 2015 | 4:43 AM

Content marketing has quickly become one of the most viable and potentially lucrative ways for businesses to connect with consumers. As part of a well-thought out marketing strategy, content that ranges from blog posts to videos makes it possible to attract attention without paying the exorbitant fees that are associated...

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8 Steps to Easily Turn Your Idea into an App

(0) Comments | Posted December 17, 2015 | 5:14 PM

We all have the capacity to turn our ideas into reality if we really wanted to. With the advent of various technologies and inventions, one's ideas about exploring another planet (in one way or another) and many other ideas can be turned into profitable ventures, or even mobile...

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How Can Your Small Business Integrate Customer Reviews on Your Marketing?

(0) Comments | Posted December 15, 2015 | 12:36 PM

Small business owners may utilize a variety of marketing methods to promote their business, but utilizing their own customers' reviews can benefit their marketing practices too. Using customer reviews in marketing can be not only a free source of advertising, but it can boost new consumer confidence in...

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Free isn't Always Better: When to Spend Money on Marketing

(0) Comments | Posted December 14, 2015 | 1:39 PM

Marketing gives your business the opportunity to grow, increasing your sales and revenue. Your customers need awareness about the product or service you are offering, and marketing is a technique that helps you build a certain reputation and a brand name so that you can stand between your competitors as...

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How to Plan Ahead of Your Next Business Trip

(0) Comments | Posted December 12, 2015 | 3:41 PM

For most people, part of their New Year's resolution for 2016 is to be able to travel more and go to places they've never been. For those who are constantly traveling for business whether by car, train or plane, business trips oftentimes include some downtime, even after a conference or...

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Using the Latest Blogging Trends in Your Marketing Campaigns

(0) Comments | Posted December 11, 2015 | 7:26 AM

The world of blogging has certainly changed over the last several years, but the format is still a useful and relevant marketing tool. The key in staying current in both your blogging practices and your marketing campaigns is to stay aware of the latest trends. In the same...

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5 Marketing Tips to Help Your Small Business Grow

(0) Comments | Posted December 10, 2015 | 7:10 AM

Running a small business can be hard and it can be even harder to get that small business up off the ground. A good idea for small business owners to have to help their business grow is to use marketing tips. These tips not only help the business but they...

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El Niño Is Coming: Here's Why Brands Want You to Be Prepared

(0) Comments | Posted December 9, 2015 | 6:25 PM

El Niño is on its way, and companies are making sure you know how to prepare for the wet and wild storms ahead. The upcoming weather event is predicted to be the strongest on record and marketers have incorporated it into their plans because it benefits them as well as...

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Watch as This Guy Creates Almost Anything From Wire Hangers [VIDEO]

(0) Comments | Posted December 1, 2015 | 6:43 PM

If the name Jihong Yeom is recognizable to you, you've probably seen his viral mind-blowing creations on social media. He was the genius behind the different forms and items made out of wire hangers. Today, I was fortunate to interview him and have this opportunity to learn how it all...

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Black Friday 2015 Was a Game-Changer for Online Sales

(0) Comments | Posted December 1, 2015 | 2:58 PM

The days of camping out in front of stores for a great deal on Black Friday appear to be numbered. Instead of joining the fray in person, more people than ever opted to kick off their 2015 holiday shopping from the comfort of home. In fact, the number of consumers...

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Erick Bulatowicz: Focus On Progress, Not Perfection

(0) Comments | Posted November 29, 2015 | 5:07 AM

This is part of the Startup Mentor Series -- featuring founders and successful entrepreneurs who share their advice in building successful businesses.

With over 27 million small businesses in the United States, only one out of ten usually succeed. Most businesses fail within...

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Jez Day: Don't Drop Your Prices, Quality Always Wins

(0) Comments | Posted November 25, 2015 | 4:40 AM

Chance always favors the prepared mind. In 2001, Jez Day, CEO of Rustic Stone, started with his business idea after helping a friend engrave stone tables at Chelsea Flower Show.

2015-11-25-1448447813-4030016-JezDayofRusticStoneUK.JPG Photo Courtesy of Jez Day, CEO of Rustic Stone

Day used...

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