Summer is an excellent time to get out and about and promote your business. The sun is shining, people are enjoying themselves and everyone is more receptive to marketing campaigns. You'd be a fool to miss out at this time of year so here are nine tips to help get you started.
Image Credit: Creative Commons, Luke Ma
- Seasonal specials The reason that McDonald's McRib and Shamrock Shake have such a huge following is that they're only available at certain times of the year. Do you have a product or service that you can offer seasonally that will bring customers in droves to your business every summer?
- Partner up
- Sidewalk sales
- Host a charity event
- Customer appreciation
- Lower prices as the temperature rises
- Give summer tips and advice
Any time of year can be great for giving away promotional items, but seasonal items for the warm weather are always a win. Engage with your current, and potential, customers by offering them a beach towel, volleyball, pair of sandals, or sunglasses with your company's logo on it. If you offer a service, give your clients bottled water with your company name on it. People always appreciate swag that is practical.
Strategically partnering with a business that is not in competition with your own is an excellent way of reaching more potential customers. It is mutually beneficial and shows what both companies have to offer their target audiences. If you own a retail outlet, such as a clothing store, try partnering up with a salon to offer discounts both your customers and theirs.
There are plenty of outdoor events going on in the summer that many people are going to be at. The key here is to pick one that can help spotlight your business and chip in as a sponsor for the event. Sponsor your local communities outdoor movie night or concert series. Look for companies that can help boost your brand.
For retail businesses, this is a great way to get your brand noticed. Just make sure that your stall is inviting and makes people want to stay and view your products. Try to attract and interact with people that you might not normally associate with your products.
Gavin Cooper, director of marketing for Taconic Biosciences, says, "Hosting a charity event for a cause that your customers care about and can relate to is a smart way to keep your brand top-of-mind, while garnering more brand saturation online and off-. From a corporate standpoint, the challenge is choosing the platform for hosting an event, but it can be as simple as planning a dinner to raise awareness and money for a charity related to your niche. Not all of your customers and partners will attend, but through some outreach, you can have them 'remotely' donate and pay for a certain number of plates that you can then give to others who might not otherwise attend."
From a small to medium size business standpoint, perhaps you could host a concert or raise an art exhibit to raise money for your local humane society, or an auction.
The warmer weather is a great excuse to host customer appreciation events. Perhaps you can throw a barbeque for customers or hold a summer carnival. Offer your customers tickets to a baseball game or to an amusement park. Keep your customers happy and they'll keep your business in the forefront of their minds the next time they're in the market for your product or service.
Hotter temps can make people grumpy and irritable, but use these high temperatures to offer your customers discounts and make them happy. Every time the thermometer reaches 100°F, offer a 10% discount to your customers.