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Ultra HD 4K TVs: How Do They Impact the Consumers and Your Business?

04/02/2015 10:54 am ET | Updated Jun 02, 2015

Ultra HD 4K TVs have been a rising trend for the past two years, but reviews from experts and consumers have been mixed regarding this new technology. However, the latest models coming out from a variety of manufacturers could turn this novelty item into the latest must have for a wide variety of businesses.

2015-04-02-1427986236-6940374-ultrahd4ktvreview.jpg Image credit: T3.com

For the uninitiated, Ultra High-Def 4K televisions are the next generation in high definition viewing. The display screens are required to have a previously unprecedented amount of active pixels: 8 million.

Additionally, the horizontal and vertical pixel resolution that is offered by Ultra HD 4K TVs is at least double the standard 1080p HD products that most consumers and businesses are utilizing today. This impressive resolution means that the screen quality blows away 1080p televisions, but there is one big catch: your HDMI cords and Internet connection might not be advanced enough to fully take advantage of all of that power.

In 2013, CNet reviewed some of the earliest Ultra HD 4K TV sets, and they stated that the technology was "stupid." At that time, the tech review site's argument against upgrading was primarily based on price, the finite viewing ability of the human eye and the enormous size of each of these televisions. However, the reviewer still admitted "I love 4K."

Since 2013, tech websites have taken a closer look at these TVs, and the reviews are much more positive. In fact, TechRadar raved about the picture quality on March 2015: "...it's awesome.

Seriously, the pictures look amazing. You're going to love it." Geoffrey A. Fowler, a reviewer for The Wall Street Journal, also opined, saying that, "the arrival of the new Ultra HD sets is part of a home-theater renaissance that's making the tube cool again."

So what does all of this mean for businesses? As of 2015, the Ultra HD 4K TVs are not part of the top business communication trends, but the rapidly expanding bandwidth capabilities could soon change this. DirecTV predicts that there will be a big market for 4K content by the end of 2016, and Netflix and Amazon Prime are already leading the way by experimenting with programming in this format.

In other words, whether you own a retail establishment that sells TVs or a hotel chain, it will soon be time to look more closely at this technology. After all, consumers are always drawn to the latest and greatest offerings, and I expect the Ultra HD 4K to soon become as desirable as Blu-ray content. The Consumer Electronics Association feels the same way, and they project a sales growth rate of 208 percent from 2014 to 2015.

From a consumer standpoint, you can expect people to be increasingly pleased with these TVs as more programming options begin to take advantage of its capabilities. Businesses that cater to a lower price tier such as budget hotels will probably not be compelled to switch within the next few years, but luxury establishments and even sports bars will almost certainly end up adopting this technology in order to keep their customers happy by providing the best possible viewing experience.

At the current time, however, it is not yet necessary for most businesses to make the switch. Until the content options become expanded, you will not be able to offer your customers enough of an upgrade to justify the cost. On the plus side, the price tag on these products keeps coming down, so you should soon be able to get an excellent price combined with high quality content. Keep in mind that these large screens could also be perfect for connecting your team members together while watching training videos or participating in web conferencing.