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Joseph Jones
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Entries by Joseph Jones

How to Create Effective Content Your Customers Love

(0) Comments | Posted August 3, 2015 | 4:22 PM

When it comes to creating content that your customers keep coming back to, there are three things to consider. Truly effective content must be: relevant, engaging and actionable.

Relevant content

Your content must be relevant to your target demographic. But it must also be relevant to your brand. We were...

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Eating The Hottest Food In Asia

(35) Comments | Posted January 9, 2013 | 6:00 AM

Sooner or later, any traveler in Asia will encounter food doctored with a level of spice completely beyond anything they have ever experienced. Whether it's the first time encountering the numbing heat of Sichuan cuisine, going overboard on some sinus-searing wasabi or biting down on a bird's eye chili in...

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Can't Look Away: The Joys Of Asian Television

(1) Comments | Posted September 6, 2011 | 7:57 AM

I have lived in Asia -- China and Singapore both -- for approaching eight years now. While I could wax lyrical about the exotic cuisine, culture and peoples, one of the things I truly miss about home, aside from friends, family and proper British food, is quality television.

To...

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