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Joseph Parker
Joseph Parker is a digital marketing professional with extensive experience in both project and personnel management. He is a regular contributor to many websites (, etc.) and many other publications.

Entries by Joseph Parker

State of Marketing 2015: Understanding the Trends and Serving Your Customer

(0) Comments | Posted January 19, 2015 | 10:30 AM

With the release of the 2015 State of Marketing report, I had a chance to interview Jeff Rohrs, VP of Marketing Insights for Salesforce Marketing Cloud, and discuss the upcoming marketing trends and opportunities.

What are the top three trends in marketing and how have they evolved...

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3 Reasons Why Tech Start-ups Fail (And How to Avoid Them)

(0) Comments | Posted December 30, 2014 | 9:01 AM

Recently, I was part of a group that met with a young entrepreneur. He had started a new business venture and wanted to "plant seeds" with possible buyers. Everyone was very congratulatory of his work thus far and some even called him a "wiz kid." But at the age of...

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Marketing Titans: Dasha Gastol and the Art of Ecommerce

(0) Comments | Posted October 9, 2014 | 5:30 AM

The interview below continues my series from Connections 2014. Dasha Gastol is a Digital Marketing Manager for Diesel USA based in the New York City office. In leading digital acquisition strategy for the Diesel USA's Ecommerce team, her focus is on personalization and customization of the customer journey. Prior to...

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Marketing Titans: Annemarie Frank and Consumer Engagement

(0) Comments | Posted October 1, 2014 | 12:19 PM

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers further insight into the present state of marketing and where it is going. Annemarie Frank is the Vice President of Marketing for HSN. Prior to HSN, she...

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Marketing Titans: Maggie Lang and Genuinely Loving Your Customer

(0) Comments | Posted September 29, 2014 | 9:08 AM

Your customer is a person, not a user. Such basic observations were a central theme at Connections 2014, where over 8,000 marketers descended to hear about consumer engagement. Showcased in this conference is the new Journey Builder software which allows the marketer to walk with the customer at each step...

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Conquer 4 Problem Areas to Prove Marketing ROI

(0) Comments | Posted August 18, 2014 | 5:03 PM

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overarching strategic targets. Yet, when it comes time to prove ROI and show corporate leaders and other teams how and why your marketing efforts were a success, you might find that...

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4 Signs Your Marketing Department Is Operating in Silos (And How to Eliminate Them)

(0) Comments | Posted July 16, 2014 | 8:42 AM

When all the parts of your marketing organization aren't working together, your success and growth may suffer. It's no secret that silos are absolutely detrimental to marketing operations - and finding a way to break free of silos can be difficult.

Marketing departments are, by nature, segmented. They must communicate...

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Dissecting the Social Media Manager

(0) Comments | Posted March 31, 2014 | 9:36 AM

Social media is one of the most misunderstood marketing tools in use today. Misconceptions regarding proper usage, campaigns and associated KPIs are constantly referenced as a proof that social works--or, conversely, that it is a complete waste of time. Every second, over 5,700 tweets are sent and over 2.5 billion...

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300: Rise of Empires -- The Rest of the Story

(0) Comments | Posted March 10, 2014 | 11:46 AM

The much-anticipated sequel to 300 has finally come to theaters, bringing with it a deluge of slow-mo kills, story, and naval tactics. As with any film, there are good and bad elements and as such, I find myself still walking the fence between Like/Dislike. Maybe this review will help me...

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Self-Reliance and Handsaws: John Ratzenberger's Tools for Life

(0) Comments | Posted February 5, 2014 | 3:00 PM

"Everyone in the Swiss Army owns a Swiss Army knife. That's why no one messes with Switzerland."

Cliff Clavin uttered that line in an episode of the beloved sitcom "Cheers," but as it turns out, the actor who played him has a love for tools that extends well beyond that...

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5 Unique Ways to Ensure a Positive 2014

(0) Comments | Posted January 1, 2014 | 4:26 PM

It's that time of year again, a magical moment when every blog is talking about how to make the present year better than the last. Being an avid reader of the blogosphere and occasional participant, I ventured into the depths of each post to find an amalgamation of a prominent...

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The Hobbit: The Desolation of Smaug: No Regrets

(1) Comments | Posted December 11, 2013 | 11:43 AM

If you're planning to see the film this weekend, prepare yourself. The movie is epic in both scope and nature, with rousing cinematography and plot twists that will either irate or satisfy. While it deviates greatly from the book, the storyline manages to capture the essence of the tale while...

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Culture Is Key to Innovation

(0) Comments | Posted December 10, 2013 | 1:25 PM

A debate between Generation X and Generation Y notwithstanding, there is an ongoing discussion about the influence of workplace culture and productivity. Google, Microsoft and countless other office environments have shown that an investment in employee culture is an investment in productivity. These investments may look superficial at first glance,...

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Marketing and Storytelling: 3 Books that Will Stretch Your Mind

(0) Comments | Posted November 14, 2013 | 8:45 AM

In marketing, the concept of storytelling is hot right now. For 2014, it is estimated that 78% of CMOs think custom content is the future of marketing. It has also been projected that marketing teams will spend a whopping $135 billion on digital marketing efforts this coming year....

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Content Marketing and PR: Making Both an Act of Service

(3) Comments | Posted October 16, 2013 | 1:10 PM

It is impossible to create viral content. Before you jump out of your chair and start throwing things, hear me out. For ages, writers of stories who work toward creating "the great novel" instead create the exact opposite. Similarly, companies who work to create the "viral piece" do so to...

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To Stephen King: A Thank You

(0) Comments | Posted October 2, 2013 | 2:47 PM

In slight departure from my regular subject matter, I thought it prudent in the wake of the recently-released, Dr. Sleep, to pen an article that would usually find its way online in form of a eulogy. I hope the irony won't be lost on Mr. King in the slim chance...

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Channeling Data: Using It to Create Powerful Marketing Strategies

(1) Comments | Posted September 24, 2013 | 1:17 PM

In today's technology-driven society, data is being generated at a rate never before seen in history. Based on recent statistics, Internet users are writing two million blog posts, sending 294 billion emails and posting 400 million tweets... every single day. On the face of it, this staggering amount...

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The Work Dichotomy: Bridging the Gap between Life and Work

(2) Comments | Posted September 19, 2013 | 9:31 AM

There exists an ever-present separation between life and work. With the average American spends over 1/3 of his or her life within their occupation, this separation is becoming an overlap that seems to choke out one side or the other. For companies, this translates into a growing concern...

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