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Josh Dorfman
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Blog Entries by Josh Dorfman

Power to Conscious Consumers: Transparency Comes to Online Shopping

(1) Comments | Posted August 24, 2011 | 4:49 PM

Online retailers and brands spend billions of dollars on advertisements targeted directly at you. Facebook alerts them to what you like. Dictionary.com sells them the words you look up. Nine of the top ten health sites sell them lists of conditions and illnesses you...

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Conflict Minerals Conundrum: Transparency, Traceability and Tantalum

(2) Comments | Posted May 17, 2011 | 10:15 AM

Consumers interested in making greener and more ethical shopping decisions face numerous challenges. Perhaps the biggest is being able to instantly evaluate and compare products on a full range of sustainability criteria. Not just what brands choose to reveal about their products (say, things like plant-based packaging or some percentage...

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Radical Transparency: The Key to Shopping Our Way to Sustainability

(0) Comments | Posted April 22, 2011 | 5:14 PM

Consumers say they want to shop their environmental values. Many claim to already be doing so. But the sales figures don't lie. When organic food comprises less than 2% of the total U.S. food market (see organic food sales and total food sales) and...

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It's a Communication Challenge, Not a Scientific Challenge

(52) Comments | Posted August 25, 2010 | 3:23 PM

Why anyone was surprised that Congress failed to enact climate change legislation is shocking to me. Similarly (though the data is mixed), why so many Americans refuse to believe the scientific consensus about global warming is extremely frustrating but hardly surprising.

I don't blame Americans for their...

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Your Company's Green Credibility: Everything Is Communicating Something

(0) Comments | Posted May 16, 2010 | 1:04 PM

Consider for a moment that you're selling a green product. You come up with a catchy slogan like "Think Before Your Write" for a line of biodegradable, disposable pens made from non-gmo potatoes instead of petroleum (which actually happens to be the clever slogan for an excellent, new product created...

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How to Sell Green Jobs to America (Hint: Avoid Mentioning President Kennedy, the Apollo Mission or Putting a Man on the Moon)

(1) Comments | Posted March 25, 2010 | 2:16 PM

Like so many others, I want more green jobs in this country. I believe that creating those jobs and transitioning to a green economy delivers on what Americans value most - strengthened national security, revitalized economic competitiveness, and improved quality of life - while it simultaneously tackles our most pressing...

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Let's Stop Debating Global Warming and Start Convincing People to Solve It

(41) Comments | Posted March 8, 2010 | 10:03 AM

Several years ago I invited John "Plasma Boy" Wayland onto my Sirius Satellite Radio show "The Lazy Environmentalist" to talk about eco-friendly cars. I had heard that he was having tremendous success drag racing an electric car called the White Zombie. John is quite animated and...

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Want to Save The Planet? Change Your Green Communication Strategy

(5) Comments | Posted February 16, 2010 | 4:34 PM

Recently I visited the Dojang of national taekwando champion and 2012 Olympic-hopeful James Moontasri. I was there with our television crew to determine whether I could realistically integrate an environmentally responsible ethic into James' highly disciplined and explosive training routine (I had the pleasure of participating in one...

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