Josh Krichefski
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Josh Krichefski is Chief Operating Officer at MediaCom UK. He was previously MediaCom’s COO for the EMEA region where he worked with local market teams, ensuring they had the resources and specialist skills they need to deliver great campaigns for clients. Before joining MediaCom Josh was Global Director of Client Development at Havas Digital where he led best practice initiatives for key global clients such as Danone and Mars Foods . In addition he worked alongside Havas agencies MPG, Arena, Havas Sports & Entertainment, Euro RSCG, AIS and Cake to identify, negotiate and deliver global media and technology partnerships for the network.

Entries by Josh Krichefski

Promoting Made in Britain - Advertising's Role in Osborne's Budget

(0) Comments | Posted March 24, 2014 | 7:08 AM

George Osborne's Budget announcement last week - a Budget for the 'Makers, Savers and Doers' of Britain - has sparked positive reactions across British industry, gaining admiration even from the sceptics.

The Chancellor's celebration of the nation's 'makers, savers and doers' will strike a chord with business, including our own...

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2014: A Year for Investment - What Can the Advertising Industry Do to Further Its Own Growth?

(0) Comments | Posted February 6, 2014 | 5:04 AM

With the first signs of economic recovery beginning to look like a reality, business leaders across the UK are entering a new phase of cautious optimism. Manufacturing revenues and employment figures are rising; advertising spend has bounced back to pre-recession levels. For the first time in a long time, there...

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Nokia May Offer a Golden Ticket of Recovery for Microsoft

(1) Comments | Posted September 5, 2013 | 7:00 PM

With Ballmer gone, and following its shock acquisition of Nokia, what does the future look like for Microsoft?

Microsoft. A company that for the past two weeks has dominated the tech and business press worldwide - first, with the shock departure of CEO of 13 years Steve Ballmer; secondly,...

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Facebook Home -- Hit or Miss?

(2) Comments | Posted May 3, 2013 | 4:51 PM

The latest string to Facebook's bow is Facebook Home.

If you don't quite know what it is yet, it's an app which integrates Facebook into the working of your phone and becomes almost a Facebook operating system; changing your home screen, the way you message friends and generally making...

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2013 - The Year the Government Opens Its Eyes to the Impact of Advertising?

(0) Comments | Posted February 5, 2013 | 9:39 AM

Last week I was at the Advertising Association's LEAD conference where it revealed the results of a three year study with Deloitte. As someone in the thick of the industry, I wasn't particularly surprised to see the huge impact that advertising has on the economy. However I did find it...

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Facebook Graph Search and the opportunities for marketing

(1) Comments | Posted January 28, 2013 | 2:38 PM

The tech world waited with bated breath for Mark Zuckerberg to unveil the new addition to Facebook -- Graph Search. Taking its name from the 'social graph' of people's online connections, Graph Search enables users to search for information within Facebook. It's currently a U.S.-only limited release and as yet...

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Supermarkets and the Christmas Marketing War

(0) Comments | Posted January 23, 2013 | 6:18 AM

It has been an interesting start to 2013 as far as the retail sector is concerned. We've seen the likes of HMV and Jessops collapse and we've heard all about how the big retailers - supermarkets especially - fared over the competitive Christmas period. With purse strings still tight, last...

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Virgin Leads the Way in Sensory Retail

(1) Comments | Posted December 12, 2012 | 1:18 PM

Richard Branson's empire of Virgin brands rarely fails when it comes to innovation and keeping a step ahead of the competition. So I was really interested to see that Virgin Media has opened its first 'next generation' store, with interactive experiences at every turn - the next step...

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Will Shields Boost Silicon Roundabout?

(0) Comments | Posted November 15, 2012 | 1:10 PM

I read with interest recently that Facebook's European boss Joanna Shields is planning to leave the social network to head up the Tech City Investment Organisation (TCIO) - the UK government's investment group for technology start-ups. The ultimate aim of Shields and TCIO is to create a...

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