Josh Okungbaiye
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Entries by Josh Okungbaiye

Ad Review: Lucozade - Last Men Standing

(0) Comments | Posted January 25, 2013 | 3:12 AM

Happy New Year to all my readers and voyeurs!!! I am well aware that some of you are still in the honeymoon period of your New Year resolutions. My advice to you is to keep pressing on. In my case I have been going to the gym every other day,...

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Ad Review: Doritos - Mariachi Doritos Sing Stay Another Day

(0) Comments | Posted December 16, 2012 | 4:01 PM

With the help of AMV BBDO, Doritos returns to its Mexican roots just in time for Christmas. With influences from the Human League, Girls Aloud and East 17 the campaign takes the audience back to the days of cheesy flavoured pop songs and dodgy fashion.

The latest spot featuring...

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Ad Review: Morrisons - For Your Christmas

(1) Comments | Posted November 27, 2012 | 5:21 PM

2012 has been the year of the Super Mum (well, that's the perception that's being channeled). Adverts from P&G (The Best Job), ASDA, Iceland and many more have all served as a platform to paint mothers all over the world as superhuman forces of good. The latest advert from Morrisons...

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Ad Review: LG -- Elevator, So Real It's Scary

(0) Comments | Posted November 4, 2012 | 6:37 PM

Is it Halloween, April Fools or both? That was the question I asked myself after I watched the LG advert by SuperHeroes Amsterdam online. The new advert by LG promotes the new IPS monitor as the new reality of television. The product basically offers viewers a color visual that is...

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Ad Review: Kia Soul - Bringing Down The House

(0) Comments | Posted September 13, 2012 | 7:38 PM

Attempting to persuade an individual to buy a car by using a group of dancing hamsters is quite a tall order, but after seeing the Kia Soul advert created by David&Goliath (Los Angeles) a sudden personal desire for the product emerged. However, the only concern on my mind was whether...

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Ad Review: Axe - Susan Glenn

(0) Comments | Posted August 21, 2012 | 6:48 PM

I am 99 percent sure that we have all had an intense crush on someone. Speaking from experience, I remember the feeling being so strong that I could only muster up the strength to admire her beauty from afar. The 'Susan Glenn' advert resurrected those memories by allowing me to...

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Ad Review: Nike - Game on, World

(0) Comments | Posted August 6, 2012 | 5:59 PM

With the Olympics in full swing it comes as no surprise that the inner competitor within all of us is emerging. From my own experience I've been trying to improve the time on my 5k runs. The desire for improvement, particularly in sports should never stop.

Sport is the ultimate...

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Ad Review: Volkswagen - A Crash Course to Shine

(0) Comments | Posted June 27, 2012 | 7:21 PM

In order to channel a message effectively, sometimes the hard-hitting approach is needed to shake the audience into paying attention. 'A Crash Course To Shine' made by DDB Tribal does just that. The advert starts in the form of a Youtube-type beauty tutorial hosted by Nikkie. I think they used...

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Ad Review: Stella Artois - Cidre 'Cidre Duet'

(0) Comments | Posted May 18, 2012 | 6:54 AM

In the UK beverages market there has been a change in consumer tastes; this has been instrumental in driving the growth of the cider market. In 2011 Stella Artois entered the UK cider market, this was part of the brand's diversification strategy. As a result of their strategy, the brand...

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Ad Review: Changing Faces -- Leo

(0) Comments | Posted April 30, 2012 | 10:09 AM

I've been watching a lot of TV lately and I've noticed DDB's (a Worldwide advertising agency with offices globally, particularly in London and New York) recent ads have been getting bolder each time. The subtle ways in which they challenge perceptions, whilst making a product appealing seems almost effortless. Examples...

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Ad Review: ESPN -- It's Not Crazy, It's Sports

(0) Comments | Posted April 23, 2012 | 11:40 AM

Wieden and Kennedy and ESPN have given us an insight into the life of an average person with a legendary name. This approach personally made me ask, 'What if my name was Michael Jordan?' In the ESPN advert we follow a man who leaves many disappointed when people find out...

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Ad Review: Nike's 'I Would Run to You'

(2) Comments | Posted April 16, 2012 | 6:18 PM

Weiden and Kennedy have done many great adverts for Nike and the latest one, "I Will Run to You" is definitely one of them. The film was directed by renowned commercial director Ringan Ledwidge and shot in three cities and five states over the course of 11 days. Looking closely...

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On-Live Advertising

(0) Comments | Posted December 7, 2011 | 3:43 PM

Advertising is my life passion because it is the combination of art, culture, business, technology and everything that makes life vibrant. I see it as an opportunity for one to make a cultural contribution that resonates with people's individual life experiences. Presently, advertising is experiencing a shift that is causing...

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