Josh Rose
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Versed in both traditional and nontraditional campaign development, Josh has worked on an array of Deutsch clients, including Volkswagen, PlayStation, DIRECTV, Dr Pepper, HTC, and Snapple.
Josh has over 15 years of experience inside national interactive pure plays, advertising agencies, entrepreneurial independents, and large entertainment marketing and promotions departments. Assignments reach across many industries and within numerous business units: from automotive industry work to music and entertainment projects, Blue Chip and B2B software accounts, and branding assignments to CRM to direct marketing.

Blog Entries by Josh Rose

SXSW: Are You a Player Or a Fan?

Posted March 16, 2010 | 18:37:48 (EST)

At SXSW, there are really only two camps -- players and fans. The players come to play. These are the musicians, actors, directors, promoters, agents, press and the like. Fans come to watch the acts, have fun and judge.

Telling the player from the fan is obvious in music and...

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SXSW: What TED Could Learn

Posted March 15, 2010 | 14:18:50 (EST)

You know what I learned from SXSW? That I could totally make TED better.

From my POV, TED and SXSW are almost completely opposite from each other -- but each needs what the other has.

TED's motto is "Ideas Worth Spreading." SXSW's is "Tomorrow Happens Here." And that says a...

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SXSW: Life Is But a Stream

Posted March 14, 2010 | 05:04:34 (EST)

It's getting kind of emotional at SXSW.

One of the most interesting panels today was Chris Messina, of Google, talking about Activity Streams, Social Objects and a little glimpse into how the data that is our lifestream will grow. And soon.

I don't need to recap the panel. Not...

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SXSW: The Austin Tea Party

Posted March 12, 2010 | 22:22:39 (EST)

The highlight of the day was hearing the word "Curation" spoken out loud about 20 times. It is what's next. And I'm not just saying that because I've been saying that for about a year (see my site, curatorialist.com for traffic, er, proof), I'm saying it because it's...

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SXSW: Information Overlord

Posted March 12, 2010 | 01:22:47 (EST)

Like, apparently, everyone else on Twitter, I'm packing a bag right now and getting ready to fly to Austin for SXSW. I know this because while I pack I have TweetDeck open and a search for both SXSW and PACK.

@jendotu says, "All I wanna do is go home, poop...

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