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Josh Sugarmann

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NRA Reaps Profits From the Internet Ammo Sales It Made Possible

Posted: 07/24/2012 12:25 pm

Alleged Aurora mass shooter James Holmes' ability to reportedly purchase more than six thousand rounds of ammunition online without any record-keeping is the direct result of Congressional passage of the National Rifle Association's flagship bill of the 1980s: the Firearms Owners' Protection Act.

Commonly known as "McClure-Volkmer" for its Senate and House sponsors -- Senator James McClure and Representative (and long-time NRA board member) Harold Volkmer (both now deceased) -- the bill was signed into law by President Ronald Reagan in 1986.

Prior to passage of McClure-Volkmer, interstate ammunition sales by common carrier to private individuals were banned and records were maintained of ammunition sales. McClure-Volkmer ended these limited controls -- and opened up a new financial funding stream for the NRA.

Today the NRA receives millions of dollars from online sales of ammunition, high-capacity ammunition magazines, and other accessories through the Round-Up Program, created by top NRA benefactor Larry Potterfield. Potterfield is founder and head of MidwayUSA, which claims to stock "[j]ust about everything for shooting, reloading, gunsmithing and hunting," including ammunition and high-capacity ammunition magazines. The Round-Up Program encourages buyers to "round-up" their purchase to the nearest dollar with the difference going to the NRA.

Potterfield credits McClure-Volkmer with helping make his financial fortune possible, stating on the company's website:

By 1987, we were doing about $5 million in business, selling mostly to dealers. The product lines were bulk components and cartridge boxes. The Volkmer-McClure [sic] law was enacted in October 1987, which removed the restriction of shipping brass and bullets to FFL holders only. Midway immediately began selling directly to consumers, in addition to selling to dealers.

The NRA's lobbying arm, the Institute for Legislative Action (NRA-ILA) has received nearly $9.3 million dollars from the Round-Up Program. On its website, MidwayUSA states that Round-Up Program contributions from the company total nearly $7.2 million since 1992. Total Round-Up contributions (MidwayUSA's and those of other companies participating in the Round-Up Program) to the NRA are nearly $9.3 million. (One mass shooter who took part in the NRA's Round-Up Program through MidwayUSA was concealed carry permit holder George Sodini, who in August 2009 opened fire at an LA Fitness Center in Collier, Pennsylvania, killing three women and wounding nine others before turning the gun on himself and taking his own life.)

More recently, in April 2011, Potterfield announced an NRA fundraising effort for the November elections, Project 12*12*12, which "will raise money for the critical 2012 elections and will run through November 2012." Each contribution is matched by the Potterfields up to $100 per invoice. According to MidwayUSA's website, "When you are placing an order with MidwayUSA, or if you just want to make a contribution, add one or more of product #121212 to your shopping cart before checking out."

Potterfield's contributions represent just a portion of the millions of dollars the NRA receives from the gun industry, as the Violence Policy Center detailed in our 2011 report, "Blood Money: How the Gun Industry Bankrolls the NRA." The report found that between 2005 and 2010, contributions from gun industry "corporate partners" to the NRA totaled between $14.7 million and $38.9 million. Total donations to the NRA from all "corporate partners" -- both gun industry and non-gun industry -- for the same time period totaled between $19.8 million and $52.6 million. The vast majority of funds -- 74 percent -- contributed to the NRA from "corporate partners" came from members of the firearms industry: companies involved in the manufacture or sale of firearms or shooting-related products. Many of these "corporate partners" are honored in the NRA's Ring of Freedom, with the Golden Ring of Freedom "reserved for those who have given gifts of cash or assets to the NRA totaling one million dollars or more."

And the most recent honoree in the NRA's million-dollar Golden Ring of Freedom?

Smith & Wesson, manufacturer of the M&P15 assault rifle used in the Colorado massacre.

 

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Alleged Aurora mass shooter James Holmes' ability to reportedly purchase more than six thousand rounds of ammunition online without any record-keeping is the direct result of Congressional passage of ...
Alleged Aurora mass shooter James Holmes' ability to reportedly purchase more than six thousand rounds of ammunition online without any record-keeping is the direct result of Congressional passage of ...
 
 
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HUFFPOST SUPER USER
HisXLNC
No.
11:26 PM on 07/29/2012
Thanks Josh for reminding me to round up my next purchase from Midway.
HUFFPOST SUPER USER
swatcapt
02:46 AM on 07/29/2012
Assault rifles are not high powered. Any really fun owner should know that.
HUFFPOST SUPER USER
swatcapt
02:40 AM on 07/29/2012
223/5.56 is not high powered at all.
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OdinsEye
Korean-Latino cop and retired military combat vet
12:46 AM on 07/29/2012
"Smith & Wesson, manufacturer of the M&P15 assault rifle used in the Colorado massacre."

The semi-auto M&P-15 is NOT an assault rifle.
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OdinsEye
Korean-Latino cop and retired military combat vet
12:45 AM on 07/29/2012
"Total Round-Up contributions (MidwayUSA's and those of other companies participating in the Round-Up Program) to the NRA are nearly $9.3 million."

$9.3 M since 1992. IOW over a 20 year span.

"Potterfield's contributions represent just a portion of the millions of dollars the NRA receives from the gun industry, as the Violence Policy Center detailed in our 2011 report, "Blood Money: How the Gun Industry Bankrolls the NRA.""

A report we already proved was inaccurate.
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OdinsEye
Korean-Latino cop and retired military combat vet
12:41 AM on 07/29/2012
"Today the NRA receives millions of dollars from online sales of ammunition, high-capacity ammunition magazines, and other accessories through the Round-Up Program,"

The NRA receives less than a half a million (under $500,000) per year under these programs and they are also done at brick and mortar stores and mail order, not just online sales. They are also primarily from accessories, not ammo. These programs are entirely voluntary, individual donations.

The way these programs work is when you are done shopping and go to check out, you are asked if you want to "round up" your sale to the nearest dollar and donate the change to the NRA. You have to affirm that this is what you want to do, it is not automatic.
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Brian Bender
Moderate Independent
12:15 PM on 07/25/2012
You can also donate to the NRA with purchases from other online websites. Actually, you can donate to a number of Second Amendment organizations through purchases at other online websites like amazon.com.
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CelticMajic
The answer lies in each of us individually
08:31 AM on 07/25/2012
Josh thank you for recycling this article (http://www.huffingtonpost.com/josh-sugarmann/nra-receives-millions-fro_b_848727.html) The NRA budget was over $300M in 2010 according to the NYT (http://topics.nytimes.com/topics/reference/timestopics/organizations/n/national_rifle_association/index.html) . You state that industry has provided approximately $14.7 million and $38.9 million over 5 years or an average of $2.94-$7.78M per year. That is a whopping .9%-2.5% of the NRA budget. So where does the rest come from—nope not industry but the 99.1%-97.5% comes from the over 4 million NRA members. Thank you so much for helping prove that industry provides only a tiny portion of the NRA budget.
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OdinsEye
Korean-Latino cop and retired military combat vet
01:12 AM on 07/29/2012
Once again Josh sticks his foot in his mouth trying to deceive people.
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ausmth
All things merge into one and a river runs through
07:22 AM on 07/25/2012
Project roundup is a way for individuals to donate to the NRA. It's a great program. 6k of ammo sounds like a lot but it isn't. My high school trap team went through 3k a week and more at the state and regional competitions. I buy .22 long rifle ammo in 500 round cartons. Target practice will use that in less than an hour.
Why aren't you asking why he is using student loan money to buy his guns and ammo?
06:41 AM on 07/25/2012
So basically, what I'm getting from this article is that as far as we know, James Holmes' online purchase(s) had a direct monetary benefit to the beloved NRA. This should be front and center in the assault weapon ban debate.
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HUFFPOST SUPER USER
Pete Gerasia
If you can't think logically, don't talk to me.
09:43 AM on 07/25/2012
It's a donation. One that he would have chosen of his own free will when checking out. How is that a big deal?

You know when you go to wal-mart and the cashier asks you if you want to donate to the make a wish foundation?

Same deal.
05:11 AM on 07/26/2012
Actually there is no evidence Holmes participated in the "round up" program, but nice try at groundless demonization.
06:14 AM on 07/25/2012
After the Aurora shooting guns sales spiked. It couldn't be that James Eagan Holmes was an advertisement for the NRA, could it?
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HUFFPOST SUPER USER
Pete Gerasia
If you can't think logically, don't talk to me.
09:44 AM on 07/25/2012
NRA makes no money for weapons sales, you silly silly conspiracy theorist.
04:24 AM on 07/26/2012
Yes, the article I was reacting to says the NRA does.
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kennethhdeome
Why can't both sides be wrong?
02:13 AM on 07/25/2012
Funny, I've never been a victim of crime and I don't own a gun?

Maybe there's' a correlation there?
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ausmth
All things merge into one and a river runs through
07:26 AM on 07/25/2012
You have just been lucky. My gun stopped a home invasion in my home. A few years later it prevented a robbery against my boss and I. Should you have the power to make me a victim? I am a law abiding citizen. If you and yours ban private ownership the only ones left with a gun will be the criminal. They are criminals because they don't care about the law you got passed. I would blame the criminal for making me a victim but I would also blame you.
10:30 AM on 07/25/2012
So how many rounds did you fire? Burned up a couple of 100 round magazines? Imagine if the aurora shooter was armed with a six shot revolver and a bolt-action rifle? And the revolver wwould likely have met your needs also.
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kennethhdeome
Why can't both sides be wrong?
02:18 PM on 07/25/2012
Good luck, because lots of people with guns are still victimized, especially in their own homes.

And you are the lucky one, by the way, because I would bet that in either instance if the robber was armed and suspected you were a danger to him (I know, a twisted logic) he would have shot first, and robbed second.

And did you ever consider that had you fired your gun you could have hurt innocent bystanders or your neighbors?
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HUFFPOST SUPER USER
Pete Gerasia
If you can't think logically, don't talk to me.
09:45 AM on 07/25/2012
Neither have I, and I own about 30.

I know about 40 people personally just like me.

My correlation beats your correlation.
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kennethhdeome
Why can't both sides be wrong?
03:15 PM on 07/25/2012
Wow, and how fast can you empty all 30 guns, because you people keep talking about the mobs and the government and invading armies...all of which have guns too, and a lot more people to shoot them?
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HEXYEBO
What time is it ? Same as usual
01:48 AM on 07/25/2012
Thanks for promoting Midway site. I wasn't aware of it until now. I will do my purchases there from now on.
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ausmth
All things merge into one and a river runs through
07:28 AM on 07/25/2012
They are a great site. I have purchased a lot of stuff from them over the years.
11:49 AM on 07/25/2012
Agreed. I buy from there quite often. And I also like their wishlist that you can add stuff to in different categories. So once I have everything that I want in a particlar caliber, and its all in stock, I just add the whole wishlist to the cart.

My only beef is sometimes the shipping can get expensive. So I always order in bulk, and never add something out of stock to your order. You will get charged a 2nd shipping fee for just for the 1 item. Better to wait and add it to another multiple order.
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HUFFPOST SUPER USER
Pete Gerasia
If you can't think logically, don't talk to me.
09:46 AM on 07/25/2012
It's probably the best site towards firearms I know. You can find anything on there. Enjoy.
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HEXYEBO
What time is it ? Same as usual
01:44 AM on 07/25/2012
Only deeply undemocratic people would criticize Americans for give voluntary contributions to an American organization dedicated to protection of U.S. Constitution.
This user has chosen to opt out of the Badges program
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01:44 AM on 07/25/2012
More than interesting, stunning! Thank you, Josh Sugarmann. Americans, American gun owners, Congress, judges, all of US need to look at the merchants of death who profit from lethal weapons ---guns are killing us in numbers greater than all other modern nations combined.

"The vast majority of funds -- 74 percent -- contributed to the NRA from "corporate partners" came from members of the firearms industry: companies involved in the manufacture or sale of firearms or shooting-related products. Many of these "corporate partners" are honored in the NRA's Ring of Freedom, with the Golden Ring of Freedom "reserved for those who have given gifts of cash or assets to the NRA totaling one million dollars or more."

And the most recent honoree in the NRA's million-dollar Golden Ring of Freedom?

Smith & Wesson, manufacturer of the M&P15 assault rifle used in the Colorado massacre."
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CelticMajic
The answer lies in each of us individually
08:39 AM on 07/25/2012
Completely false DW. The NRA budget in 2010 was over $300M-. Josh maintains that industry provides an average of $2.94M-$7.78M annually that equates to .9%-2.5% of the 2010 budget. Josh has just provided evidence that the NRA is funded by it members and I join you in thanking him. The quote you provide says that 74% of the $2.94M-$7.78M came from corporate partners not that 74% of the budget came from that source. So I thank you as well for providing even further evidence that NRA funding primarily comes from its members and gladly so.
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HUFFPOST SUPER USER
Pete Gerasia
If you can't think logically, don't talk to me.
09:48 AM on 07/25/2012
Woah woah woah. Back up. So what you're saying is....

...there are companies out there that are donating money, of their own accord, to the only organization fighting to preserve the 2nd amendment, and in turn their business?

Preposterous!