J.S. McDougall is a social web marketing and programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of social media without annoying or alienating their customers.

McDougall is also the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business.

Blog Entries by J.S. McDougall

The Billboard Analogy and the Importance of Proving that Social Media Sells

Posted October 26, 2009 | 08:20 PM (EST)


Coca-Cola isn't alerted by Rickie's Convenience Mart every time you buy an ice cold bottle after walking past their signs at the local little league field. Nike can't run the numbers (groan) on how many times people have...

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5 Tips for Low-Energy Lawn Care

Posted April 7, 2009 | 05:10 PM (EST)


Ok, I get it. You don't want to dig up your lawn and plant a vegetable garden. Lawns can be good for some things, I guess--a family game of touch football, Frisbee golf, throwing tennis balls for the dog, etc. Plus, I admit, it totally sucks when you make a...

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Three Lessons We Still Haven't Learned 20 Years After the Exxon Valdez Oil Spill

Posted March 24, 2009 | 08:41 AM (EST)


It's hard to argue that there's a more lasting and clear example of the destructive force that unchecked corporate greed has on our environment and communities than the Exxon Valdez oil spill that devastated Alaska's Prince William Sound 20 years ago today. Then, like now, we are hopelessly addicted to...

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The Blue Line, or My Inauguration Heartbreak

Posted January 22, 2009 | 11:31 AM (EST)


It is hard to talk about, even now, two days later. Yes, the country has changed. Yes, there is a new energy in the air. Yes, I was in front of the Capitol the day Obama took the oath of office. And yes, I missed the whole thing.

My inauguration...

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The Oil Still Polluting Alaska, 20 Years After Exxon Valdez (VIDEO)

Posted November 12, 2008 | 12:16 PM (EST)


The Exxon Valdez tanker ran aground in the Prince William Sound on March 24th, 1989. Over the next three days, three-thousand miles of Alaska's coastline were coated with somewhere between 11 and 38 million gallons of crude oil. To give you a point of reference: had the spill occurred off...

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WATCH: The U.S. Army Prepares to Invade the U.S.

Posted October 10, 2008 | 02:28 PM (EST)


When I first learned about Naomi Wolf's book, The End of America--in which she chronicles America's slide toward becoming a police state, I considered it a well-played game of "what if...?" I regarded it much in the same way that I regarded Alan Weisman's The World Without...

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Conservative Book Marketing vs Progressive Book Marketing

Posted September 5, 2008 | 05:49 PM (EST)


When it comes to the mass marketing of ideas, the conservatives have been embarrassing the progressives for years. I attribute this to the simple fact that it is easy to rally around the simple battle cry, "Nothing new!" That's it. Any change is the enemy. Fight all that's not here...

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Gore's Goal: What You and I Can Do

Posted July 17, 2008 | 08:45 PM (EST)


In case you missed it, Al Gore gave a speech today [video here] in which he challenged America to transition entirely off carbon-based fuels for 100% of the nation's electricity generation within the next 10 years. Certainly, it is a bold challenge from a bold leader. It is a...

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Reducing Emissions: Cap-and-Say What?

Posted July 14, 2008 | 05:02 PM (EST)


There's been a lot of talk in the media and government about cap-and-trade, cap-and-auction, cap-and-somethingelse systems to address reducing carbon emissions. If you're like me, you glaze over when you hear advocates of one of these strategies begin to push for the adoption of their pet strategy. Is there a...

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Alaskan Fisherwoman, Dr. Riki Ott Responds to the Supreme Court

Posted July 10, 2008 | 11:00 AM (EST)


J.S. McDougall is the lead blogger at Chelsea Green. Dr. Riki Ott is an internationally known expert on how oil spills affect marine life. A former fisherwoman, she was on-scene in Cordova before, during, and after the Exxon Valdez oil spill. Her forthcoming book, Not One Drop:...

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America Braces for Highest Heating Costs Ever

Posted July 9, 2008 | 03:12 PM (EST)


J.S. McDougall is the head blogger at Chelsea Green. The full version of this article first appeared there.

Research from The National Energy Assistance Directors' Association (NEADA)--an organization representing state-run low income energy assistance programs--predicts that the national average cost to heat a home with oil...

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The Gift of $200-a-Barrel Oil

Posted July 3, 2008 | 03:46 PM (EST)


Necessity is the mother of conservation.

Let's face it, we, as a society, will not surrender our excesses until we are forced to do so--primarily because we don't see our excesses as excesses. One car per driver, cell phones in every purse, MP3 players in every pocket, strawberries in January,...

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Serious Straw Bale Homes...No, Seriously.

Posted July 2, 2008 | 11:06 AM (EST)


Think of it: a beautiful home with no mortgage; a house that's environmentally-responsible; a house with almost no heating and cooling costs due to fantastic insulation; and an opportunity to laugh and drink with friends.

It's all possible. And that's the message that straw bale homeowners and enthusiasts...

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The Emperor Changes His Clothes: A Cartoon

Posted July 1, 2008 | 05:33 PM (EST)


I submit for your pleasure the first cartoon in the Chelsea Green Cartoon Series, The Emperor Changes His Clothes, by Dennis Pacheco.




Watch chelseagreen.com for more.

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From New Composter to Poo Composter: A Green Garbage Guide

Posted June 30, 2008 | 10:10 AM (EST)


The following article was adapted for the web from Composting: An Easy Household Guide by Nicky Scott and The Humanure Handbook by Joseph Jenkins. J.S. McDougall is the Web Editor at Chelsea Green Publishing.

There are a bewildering amount of different composting systems and bins...

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