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Conversational Courage: It's Putting Your Intelligence Into Action!

05/12/2015 12:50 am ET | Updated May 11, 2016

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We all recognize the need for courage to start a business, play competitive sports, incur risks in investments, lead a diverse team in competitive markets, or take on an outback adventure. But do we really need courage to have a conversation?

Curiously I know many people who have the leadership courage to engage in risky ventures, heroic quests, and brave actions and yet lack the relationship courage to initiate and engage in meaningful conversations with the people who matter most to them - family members, business partners, employees, investors, and others.

I regard Courage as a vital component of Conversational Intelligence because, by definition, courage deals with matters of the heart (the word courage derives from Latin cor, meaning heart, having the inner strength to share innermost feelings, to speak your mind, openly and honestly, by speaking from your heart.

Every conversation has a physiological impact. As we converse, neurochemicals are released in our brains, making us feel either good or bad, strong or weak, positive or negative, energetic or enervated. Feel-good conversations keep the blood flowing, the energy pumping, and light up our ability to see the world in new ways.

With Conversational Intelligence, you can know which conversations trigger lower-level brain activity - such as primitive instincts for fight, flight, freeze and appeasement - and which ones spark higher-level brain activity, such as trust, integrity, strategic thinking, empathy, and the ability to process complex situations.

How can you summon your courage to engage in conversations that improve your relationships and your results? Here are three steps you can take to create quality conversations.

1. Set rules of engagement.
If you're heading into a conversation or confrontation that could get testy, start by outlining rules of engagement. Have everyone suggest ways to make it a productive, inclusive conversation and note the ideas. You might agree to give people extra time to explain their ideas and to listen without judgment. These practices will counteract the tendency to fall into harmful conversational patterns. Afterwards, consider see how you and the group did and seek to do even better next time.

2. Listen with empathy.
In one-on-one conversations, make a conscious effort to speak less and listen more. The more you learn about other peoples' perspectives, the more likely you are to feel empathy for them. And when you do that for others, they'll want to do it for you, creating a virtuous circle.

3. Plan who speaks.
In situations when you know one person is likely to dominate a group, create an opportunity for everyone to speak. Ask all parties to identify who in the room has important information, perspectives, or ideas to share. List them and the areas they should speak about on a flip chart and use that as your agenda, opening the floor to different speakers, asking open-ended questions and taking notes.

When you converse with courage, you gain access to the brain's prefrontal cortex, or executive functions, which allow for sophisticated strategies. You can then respond intelligently and creatively to investors, banks or customers, without feeling fear, freezing, or becoming defensive, protective, or argumentative. You can pay attention to what is going on in others and manifest empathy. The other person will feel that positive neural connection and cooperate. We are wired with mirror neurons that pick up signals in others' brains. When we approach people with empathy, the mirror neurons in their brains synch with our own, and they feel understood and open to our influence.

So, raise the bar in your conversations - put your intelligence in action by summoning and showing your courage.

Judith E. Glaser is CEO of Benchmark Communications, Inc. and Chairman of The Creating WE Institute. She is an Organizational Anthropologist, and consults to Fortune 500 Companies. Judith is the author of 4 best selling business books, including her newest, Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion, 2013).

Follow Judith E. Glaser on Twitter: https://twitter.com/CreatingWE - and Facebook: https://www.facebook.com/judith.e.glaser