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Judith J. Wurtman, PhD

Judith J. Wurtman, PhD

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Weight Loss: Should Commercial Programs Be Covered by Health Insurance?

Posted: 11/10/10 08:36 AM ET

Why are so many health insurers willing to pay for the extremely high cost of surgery to reduce food intake, and not for the considerably cheaper intervention of diet foods and nutrition counseling?

Dr. Rena Wing posed this question in an editorial in the October 27 issue of the Journal of the American Medical Association. She compared the cost of bariatric surgery, which ranges in cost from $19,000 to $29,000, to the $1,600 cost of a 12-week commercial weight-loss program that provides prepackaged, prepared, low-calorie food and weekly nutritional counseling. Dr. Wing suggested that if health insurers covered such programs, more people might be willing to stay with them until their weight goals were attained.

Her optimism that such commercial programs might succeed if their cost did not limit the time someone stayed on the program was based on a study published in the same issue of the journal. Dr. Cheryl Rock and her colleagues compared weight loss and the maintenance of weight loss between two groups of obese women.

The test group received prepackaged diet foods from a commercial weight-loss company for a year and needed only to supplement these foods with fresh produce and dairy products. At the end of the first year, they made the transition to their own foods. They also received weekly nutritional counseling, either in person or by telephone for two years, along with support in following an exercise program. The control group was given printed dietary and exercise guidelines and a minimal amount of personal counseling over the same time period.

At the end of two years, about 59 percent of the women who were given the food, nutritional and behavioral support maintained their weight loss of about 12 to 14 pounds. In contrast, most of the women who received very little support were only about four pounds thinner than they were at the start of the study.

The results of this study confirm the discouraging fact that if dieters are not supported in their weight-loss efforts, there is little chance they will succeed. On the other hand, it also revealed that after a year of free diet food and two years of continual counseling, only 12 to 14 pounds were lost.

Perhaps the reason that health insurers pay for surgical techniques that severely limit food intake is that they work, at least in the first year or so after the surgery. Rapid weight loss occurs and some underlying medical problems, such as diabetes, become more manageable fairly quickly, sometimes within weeks. Although the goal weight of the patient is often not achieved, enough weight is lost to enable the patient to resume a normal life style.

Furthermore, unlike conventional diet programs, such as those providing food and diet counseling, it is not easy for the patient to gain back the weight. It can be done but in order to consume enough calories to gain weight or stop losing, small amounts of highly caloric soft or liquid food (like ice cream or milkshakes) have to be consumed again and again in very small quantities. If too much food is put into the stomach the consequences are very unpleasant and can be dangerous.

The problem with programs supplying prepackaged, prepared diet foods is that no such barrier to overeating exists. Boredom and temptation may cause the dieter to abandon the prepared foods altogether or eat them as an appetizer before going onto the foods that are craved. If participants don't buy vegetables, fruit and dairy products to eat along with the prepared meals, they may not be obtaining adequate nutrients. Few programs offer personal support in developing and sustaining an exercise program and the quality of the nutritional and behavioral counseling may vary.

However unlike surgery, the risks are small. Bariatric surgery is risky, patients need substantial medical support in the early days after the surgery and the patients must be vigilant about obtaining essential nutrients such as protein, vitamins and minerals because so little food can be consumed and absorbed into the body. And like the commercial weight-loss programs, patients may not receive sufficient behavioral counseling and exercise training.

A client who had bariatric surgery after years of struggling unsuccessfully to lose weight through conventional diets told me that the first post-surgical year is considered the "honeymoon."

"The weight came off so fast, it seemed almost magical," she told me. "If I had a problem, there was a team of people I could call on for help. But after the first year I was on my own and that is when I had to fight to keep myself from overeating. I went to Christmas dinner at the home of a relative and it was painful to see others eating the special foods she made and knowing that I couldn't eat any of them. And now, every day, I am tempted to give in and eat the foods I used to crave even though I know I will be sick if I do."

This patient described what is so well known to all of us, thin or obese: A small stomach full of food does not turn off the desire to eat. (Anyone who eats dessert after claiming to be too full to eat another bite is aware of this.) And although the reasons for wanting to eat beyond fullness may be as simple as a special Christmas dessert, more often situational or psychological distress, what is generally termed "emotional overeating," is what's motivating the need to continue to eat.

Increasing the effectiveness of bariatric surgery and commercial weight-loss programs requires identifying clients whose overeating is generated by emotional overeating and giving them the psychological as well as nutritional support to stop. Many years ago we carried out a study at MIT that identified a subgroup of obese individuals who used carbohydrates as a form of self-medication. These carbohydrate-cravers felt less stressed after consuming sweet or starchy foods, presumably because carbohydrate consumption allowed their brains to increase serotonin production, the brain's mood- regulating neurotransmitter.

Based on these observations and further studies showing that increasing serotonin increases satiety, we developed a weight-loss program for emotional overeaters that used specifically-timed consumption of carbohydrates to improve their mood and decrease their appetite.

If any weight-loss program is going to succeed, not just in removing the weight but preventing it from being regained, it is necessary to understand what drives the overeating. The size of the stomach of an emotional overeater is not going to prevent her brain from insisting that she eat to feel better. Twelve months of packaged diet food is not going to prevent someone driven to eat out of anger, depression, fatigue or serotonin-linked premenstrual syndrome from putting the diet food back in the freezer and going out to get a pizza.

Programs as the one Dr Rock tested are effective in decreasing weight, albeit very slightly. And certainly more effective than no support at all. Perhaps health insurance coverage for such programs should be contingent on results: dieters are reimbursed if they are able to keep their weight off a year after the program has ended. Such a policy might motivate the commercial programs to modify their approach so that those dieters who overeating is not caused by hunger but by their psychological state will be helped to lose and keep off their weight.

 

Follow Judith J. Wurtman, PhD on Twitter: www.twitter.com/stopmed_wt_gain

 
 
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HUFFPOST SUPER USER
Sean Whelan
To worship in Spirit and Truth...
01:06 AM on 11/15/2010
Answer: YES.
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E4B32787
US Gov: The best that money can buy.
12:48 PM on 11/13/2010
I think in the case of diabetes, type II, weight loss should be covered. Otherwise, the treatment deals with treating the symptoms, and not the root cause.

The thing here is, making healthy food choices seem to be "off the table", from the patients perspective. In more cases than not, I'm seeing excessive consumption, from wings and fries, to double cheeseburgers, to cheesecakes, to ice cream, pizza, and soda ("I don't like artificial sweeteners.")

It probably is a good idea to have weight loss assistance covered, but I wonder if and when it was, whether the people who need to lose the weight the most would avail themselves of the benefit. Right now, it appears to me that we throw a lot of money away treating the symptoms of adult onset diabetes, while the cause remains unaddressed.
05:28 PM on 11/12/2010
Commercial programs like Nutrisystem and Jenny Craig should definitely be covered, at least in part, by insurance. The people that go on these diets are actively looking to improve their health and lose weight, and continue a practice of healthy eating habits for the rest of their lives. The programs are not cheap and often these dieters are not able to lose the weight on their own, and many cannot afford it. For young, overweight people who do not have options to get healthy, it is hard for the rest of their lives. An example of success: the student who lost 200 pounds on Nutrisystem caused a huge buzz, and what would he have done if he could not afford the meal plan? There are so many kids out there that can use the help who do not have enough to pay for these meals. Student Loses 200 lbs video: http://www.tvtopten.com/videos/student-loses-200-pounds-with-nutrisystem.html
10:01 AM on 11/11/2010
The longitudinal track record of weight loss programs is indeed poor. Some succeed in achieving short-lived weight loss when they reduce their food intake and "go on a diet". One extreme version of this was recently reported where someone went on a calorie restricted Twinkie and snack cake based diet and lost weight.

Few question that people can lose weight on calorie restricted diets, but most people eventually go off diets and return to previous habits and gain back the weight they loss. One comprehensive study by Mann et.al (2007) did a meta-analysis of studies that tracked weight losers for two or more years; they found that 83% of people who lost weight on a diet gained back MORE than they lost.

So if diets, the most popular way to lose weight, don't work what is the alternative? I believe the answer to that question is permanent lifestyle modification. We are in the midst of an epidemic that has seen our nation grow substantially heavier to the point where 2 in 3 U.S. adults (~150 million) people are either overweight or obese. I don't buy the argument that this is just an "emotional" issue. I think it has a lot more to do with the environments we live in and the convenience of poor nutritional choices. People need to be more aware of their options and make better choices and learn to take control of their food environments.

John Stampen (wwaspd.com)
10:21 PM on 11/10/2010
No combination of diet, exercise, or behavioral/cognitive therapy has ever produced long-term weight-loss, and repeated attempts to lose weight in this fashion increase the likelihood that an individual will gain even more weight in the future, not to mention the deleterious effects of "weight-cycling".

I don't know why health insurance companies should cover the costs of these programs any more than they should pay for any other treatment that's known not to work.
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lcr999
scientist
09:08 PM on 11/10/2010
"Insurance" at many large employers (thousands of employees) is often "self funded". They hire an insurance company, say Aetna, to provide adminstrative services only, with the actual medical losses being paid directly by the company at the end of the year. To you it all looks the same, but the philosophy underneath is much different.

In such a case, it is greatly to your employers benefit to keep you healthy, and adding benefits to "the plan" is totally at the discretion of your employer. The least expensive plan at my employer (least expensive for me, and presumably for it) is one that has special healthy living features(physicals, dieticians, smoking cessation, selected health club subsidy)---it actually provides more benefits for less money.

Anyway, there are arrangements where "companies" pay to keep you healthy.
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HUFFPOST SUPER USER
Dustin Rudolph
Clinical Pharmacist & Certified Nutritionist
07:43 PM on 11/10/2010
I think insurers would be very smart by making the move to cover wellness programs that involve nutrition and exercise counseling/coaching. It's by far cheaper to pay $500 or $1,500 than to spend tens and hundreds of thousands of dollars over many decades paying for pills, procedures, and surgeries for patients. Will every single patient completely convert to a 100% healthy lifestyle because of this? Of course not but I have no doubts that the upfront costs of this approach will be far less than what we're doing now. There are some great resources our there like Dr. T Colin Campbell's foundation and Dr. Dean Ornish's program to help people. I even made a webpage promoting healthy living based on very credible information - www.PursueAHealthyYou.com
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HUFFPOST SUPER USER
tomteboda
05:56 PM on 11/10/2010
I've wondered if for the price of bariatric surgery it would be better to employ 4 people on rotating shifts to monitor a person's every move and prevent excess caloric intake. Could solve the employment problem, too. ;o)
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Kreskytim
I was born by the river in a little tent...
08:35 PM on 11/10/2010
You got it.
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HUFFPOST SUPER USER
tomteboda
05:51 PM on 11/10/2010
In the 1970s, health insurance regularly covered nutritional and lifestyle counselling costs. Then during the economic downturn, some brilliant people looked at how much medical premium money was going to now infamous "fat resorts", where "patients" would check themselves in for a weekend, a week, or longer, and realized that not only was it driving insurance costs through the roof but the government was missing out on a lot of income that would otherwise be taxable.
DrSnuggles
You label me and I'll label you
04:53 PM on 11/10/2010
I wish my health insurance would pay for ALL MY FOOD for twelve weeks.

Not really making a comment on the main thrust of the article, just saying.
04:29 PM on 11/10/2010
Insurance companies know that because Americans continue to get fat and don't exercise that there is a ton of cash to be made by hiking insurance premiums on those who rarely use insurance (to cover all those who get weight surgery) and hiking premiums on those who have the propensity for obesity. And now the GOP is helping by trying to eliminate the little safeguards Americans have against big insurance company greed. it's a perfect storm. In the meantime, I can't get preventive once a year care covered by insurance. what a disgusting world the Republicans and big business are creating.
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getsit
good morning, I'm here
04:11 PM on 11/10/2010
I think so. Many people don't even know what they're eating, can't read and understand labeling, and have no nutritional knowledge. So that's where to start.

Getting to the kids when their little is really the way to go. Starting early and giving them the knowledge to live healthy.

My daughter in law once said to me "I get a headache everytime I think of nutrition". She's a sugar addict and gives it constantly to my grandchildren. It was targeted at me because I hated that the kids got packaged macaroni and cheese with hotdogs so much. Teaching the kids might educate the rest of the family.
04:06 PM on 11/10/2010
Since the cost of obesity and inactivity in this country is approximately $150 billion annually we need some intervention somewhere. Since most people are sensitive to things that affect their pockets, then insurance companies should either charge higher premiums to those who are over-weight and inactive, or pay for people to get weight-loss counseling.
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LogicalMathMan
Math, Finance, English, Business Instructor
03:14 PM on 11/10/2010
The only way to dismantle the influence of insurance companies and their profits is by getting healthy. Whether we do this with a break from our carriers or otherwise should not be up for debate.

The two most abused words in this weight-loss business are 'Diet' and 'workout'. A 'diet' infers the giving up of something, while a 'workout' suggests work.

If more people embrace the fact that 'diet' should be a choice for life and that 'working out' does not have to entail going to a gym. A mere 20 minutes of activity a day (take two days off a week - mid week and Sundays) will alleviate some of our obesity concerns without much effort.

Finally, if you stay with a work-out regimen, you will likely experience an endorphin rush, the likes of which I am at a loss to describe.
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HUFFPOST SUPER USER
tomteboda
05:52 PM on 11/10/2010
I've been working out regularly since I was 10 years old (1 hour a day + , 5-7 days a week). I lettered in track in high school, and my lunch break routinely involves swimming a full mile in 40 minutes. I have yet to experience an endorphin rush.
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LogicalMathMan
Math, Finance, English, Business Instructor
06:52 PM on 11/10/2010
LOL...sorry about you not experiencing the rush. I too work out 5 days a week for 2 hours each day. Jogging propels the rush more than lifting weights for me.
02:43 PM on 11/10/2010
It should all start with education. We focus heavily on anti drug, alcohol and smoking campaigns as early as elementary school. Yet school food is mostly garbage and we don't explain the health implications of being overweight to children. I'm not sure if insurance should be paying for a someones choices to eat poorly any more than they should pay for drug rehabilitation or cessation of smoking. This could be debated forever I'm sure. What I've done is compile a list of my Top 10 Diet Mistakes to help people achieve success on a diet regimen. Take a look and leave a comment. Thanks!
http://www.angrytrainerfitness.com/2010/10/top-10-biggest-diet-mistakes/
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LogicalMathMan
Math, Finance, English, Business Instructor
03:05 PM on 11/10/2010
Thanks for the link...Excellent points!
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getsit
good morning, I'm here
04:13 PM on 11/10/2010
I have a real problem with school menus designed by the FDA. They're too full of bad carbs, sugar, additives, and salt. Where are the vitamins?