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Judy Shapiro
Judy is a regular contributor to's DigitalNext section. Her column, Trenchwars, is a top small business blog that provides insights on how to create business value on the internet.

She is currently chief brand strategist at CloudLinux, and is founder, CEO of engageSimply, a social media and direct marketing communications company. Judy has held senior marketing positions at Paltalk, Comodo, Computer Associates, Lucent Technologies, AT&T and Bell Labs.

Entries by Judy Shapiro

The Noise From the Tech Echo Chamber Is Deafening

(1) Comments | Posted February 9, 2014 | 12:15 AM

This post is best framed with this old African proverb:

An elephant can never see the world through the ant's eyes, but the ant merely needs to climb on the back of the elephant to see his world.

And with that, here is our real world tech tale...

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Why Mayor Bloomberg Declared January 24 Joe Torre Day

(0) Comments | Posted February 6, 2013 | 12:12 PM

In the last few weeks we saw three separate incidences where teenagers committed unfathomable acts of violence killing family and strangers with equal brutality. The motives are murky but if we look deeper we see a single thread links most incidences -- these kids are exposed to violence at home...

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The Quieter Wreckage That Sandy Left Behind

(0) Comments | Posted November 19, 2012 | 12:45 PM

The images of devastation in the wake of Sandy are overwhelming, especially for a NYC gal who only could imagine such wreckage in some distant city with a history of floods or hurricanes. To see such devastation in NYC seemed inconceivable.

So as NYC still reels from the trauma...

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Why Does Fashion Ignore Post 50s?

(33) Comments | Posted September 14, 2012 | 10:13 AM

Fashion Week has come to a close. For the last seven days, New York was abuzz as the celebration of chic sets the standard for global style. And as all of this pageantry took center stage, as a woman over 50, I feel like a kid whose nose is pressed...

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A Different Kind of Medical Battle

(0) Comments | Posted August 7, 2012 | 1:44 PM

There is so much noisy battling going on around the state of health care that sometimes one can easily overlook the quieter battles that go on every day in homes and doctors' offices around the country. And in these quieter battles, much of the heartbreak really resides. And just as...

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How One 'Little' Book Became a Movement That Saved a Gay Teen's Life

(2) Comments | Posted December 13, 2011 | 9:09 PM

Kids' books have been long cherished as a way for kids to learn about their world. In fact, the more complex their lives become, the more stories take on a new significance.

This is perhaps why it's not hard to spot a book that seems to be a "little"...

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How Does a Small Classroom Garden Become Part of a Big Solution

(2) Comments | Posted October 17, 2011 | 4:40 PM

Alarm bells are ringing nationwide regarding the rising obesity rates among children. Public figures ranging from first lady Michelle Obama to officials across the country are recognizing the severity of the issue and are looking for tangible ways to help reverse the trend. It can seem like a losing battle...

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Why Buying "Made in America" Makes a Real Difference.

(0) Comments | Posted August 14, 2011 | 10:01 PM

Here's a grabber headline from "Tackle Trade Deficit to Create Jobs" which goes on to unambiguously to explain that: "Halving the nearly $600 billion annual trade deficit would create at least 5 million jobs..."

Then, on the same day there's this Huffington Post blog entitled: "

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Content Is Not King (or Even a Pirate) -- the Story Is King

(1) Comments | Posted May 17, 2011 | 11:32 AM

I am not sure when the history bug bit. I was not a youngster -- I think I was in college. But once bitten I was hooked. I loved it all. I loved the well written and thoroughly documented history books that had pages of glossaries and even more pages...

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The Battle for Arts in Schools Is a Battle, Consumers Can't Afford to Lose

(4) Comments | Posted February 28, 2011 | 9:11 AM

The research supporting the need for Arts within an educational system is uncontroversial. Study upon study confirms that kids exposed to the Arts within their school do better academically and emotionally. In fact, here is a handy list of "10 lessons the Arts teach" from the book, The Arts and...

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In Social Media, "Judy Consumer" Can Beat Britney Spears in the Influence Game

(0) Comments | Posted February 12, 2011 | 8:47 PM

I don't have any illusions as to the extent of the influence average consumers would have versus any D-list celebrity -- much less the one and only Britney. In the "real world", the glamour celebs live in a bubble of influence, privilege and media management that touches the life of...

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A Marketer's Moment of Shame

(3) Comments | Posted December 20, 2010 | 12:00 PM

I have always been proud to be a marketer, whether I was at a large advertisement agency or working from the client side. That is, until earlier this month, the exact date was December 11 -- a date that is now indelibly marked in my mind as the moment when...

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How Research, Technology and Mary Tyler Moore Deliver on Promises Made to "Judy Consumer"

(0) Comments | Posted November 28, 2010 | 11:17 PM

No one who has watched TV over the last 40 years does not appreciate the iconic status of Mary Tyler Moore. In the 1960's Mary Tyler Moore played the loving yet "spunky" wife in The Dick Van Dyke show carving out a new equality between husband and wives. Then in...

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Judy Consumer Gets Crowdsourcing Right

(0) Comments | Posted November 8, 2010 | 9:49 AM

From the telling of it, you would think that the notion of "crowdsourcing" was borne just a few years ago with the explosive growth of Wikipedia, the new age poster child for crowdsourcing. With that first groundswell crowdsourced success story, companies fell all over themselves to launch crowdsourcing projects from...

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The Art and Science of Building Communities in the Digital Age

(0) Comments | Posted October 9, 2010 | 10:02 PM

It's not an overstatement to say that our communities are vital in shaping a rich, meaningful life for everyone. We are social by nature and our communities, both the real and digital ones, reflect and amplify these tendencies.

While that was always true, we are seeing...

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President Clinton Teaches Us Why We Are Born Optimists

(1) Comments | Posted September 28, 2010 | 7:11 PM

2010-09-27-JudyConsumer_03withglassesandhappy.jpg As a proxy for our friend, the generic "Judy Consumer," I had the rare chance to experience in person the Clinton Global Initiative (September 21 - 24) as "Judy Consumer" might. Never having been so close to so many...

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Judy Consumer Learns About Personal Branding in this Hyper Competitive Workplace World

(2) Comments | Posted September 28, 2010 | 11:10 AM

The typical "Judy Consumer" out there would probably not have given a second thought to the notion of a personal brand, or if she did, she would relegate it to the domain of celebrities and the glitterati. Personal branding was certainly not anything she needed to worry about. Yet in...

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There's Nothing "Social" About Online Social Engineering Attacks

(0) Comments | Posted September 14, 2010 | 4:14 PM

If you didn't know better you might think the term "social engineering" was a benign reference to some "friendly engineers" - but you'd be wrong. Security experts have long worried about these type of online attacks because they use common and "cheap" marketing tactics to deceive making it harder to...

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Judy Consumer Is Fighting Mad About the 'CDC Truth Gaps'? And She's Not Going to Take It Anymore!

(4) Comments | Posted August 23, 2010 | 1:25 PM

Our friend, the generic "Judy Consumer" is fighting mad at the Center for Disease Control and Prevention (CDC).

Hospital infections -- a highly preventable hygiene issue -- goes largely under the radar because the CDC understates the scope and deadliness of this health concern.

Judy Consumer gets incensed when she...

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What Do Carly Fiorini, Lady GaGa and Judy Consumer Have in Common?

(12) Comments | Posted August 4, 2010 | 10:37 AM

It is a strange combination, I know; Carly Fiorini -- Senate candidate, Lady GaGa -- the pop culture icon and "Judy Consumer" (and we all know her). You may be tempted to quickly answer; "Oh they're all women." But if you stop at that simple answer, you'll miss something so...

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