Julia Boorstin is an on-air reporter for CNBC based at CNBC global headquarters in Englewood Cliffs, NJ. Boorstin appears during CNBC's Business Day programming and on On the Money, a daily 7 p.m. ET broadcast where the business world intersects popular culture, reporting about the media, entertainment and technology.

Julia Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time she also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003 and 2004 The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office.

She graduated from Princeton University with a B.A. in history. She was also an editor on The Daily Princetonian.

Blog Entries by Julia Boorstin

Times Under Fire

Posted August 14, 2007 | 05:14 PM (EST)


The New York Times may be the paper of record, it might have earned the title 'Gray Lady,' but it cannot escape the changing times. I'm not talking about the fact that that print publications across the board are suffering ad revenue declines and subscription dips.

I'm talking about News...

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Ratatouille: Why Disney Spent $7.5 B On Pixar

Posted June 26, 2007 | 04:01 PM (EST)



Ratatouille
is Disney/Pixar's first joint venture since the acquisition, and the movie -- and its associated merchandise -- is exactly why Disney wanted to snap up Pixar. The film's opening on Friday but I got a sneak peak at the premiere a week early, and I was seriously...

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