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Julio Fernandez
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Julio Fernandez has been a pioneer in online marketing for over a decade. He started his career in 1992 with The Miami Herald newspaper, served as a Director of Global Marketing for database leader Oracle Corporation, a Senior Partner with Ogilvy & Mather, a global advertising, marketing and public relations agency and has spent time on the Google Technology Council working directly with Google engineers.

Mr. Fernandez is founding partner of SocialShelfspace.com, a marketing agency that combines search engine optimization with influencer outreach and social technologies to deliver measurable effects. He brings together the latest knowledge, tools, and methods from the world of Search Engine Marketing and Social Media to help clients develop comprehensive programs and improve their Social Shelfspace. You can reach Julio Fernandez via Twitter @SocialJulio and SocialShelfspace.com.

Entries by Julio Fernandez

Search Optimization Lessons From Sochi Olympics

(1) Comments | Posted February 24, 2014 | 11:14 PM

After the London 2012 Summer Olympic Games, I wrote for The Huffington Post Five Tips for Athletes and Brands to Improve Their Online Profiles. With the Sochi 2014 Winter Olympic Games over, it is clear that more athletes are protecting their image and using social media as a...

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Embracing the Collaborative Economy: Uber Car Ride to a Stranger's Apartment via Airbnb

(1) Comments | Posted December 6, 2013 | 10:18 AM

When a San Francisco author I know asked his Facebook friends for recommendations on where to stay during an upcoming trip, several told him to go to Airbnb.com. At my surprise, the author mentioned that he was not aware of the Bay area company that started back in...

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How a Google+ GIF Can Get You In Trouble During the Sochi Olympics

(1) Comments | Posted September 3, 2013 | 3:14 PM

I did not want to reopen the GIF controversy, but the International Olympic Committee (IOC) is making me think about this topic again. No, I'm not talking about the long-running geek debate on how to pronounce GIF, as that was settled back in May when Steve Wilhite, creator of the...

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Sochi 2014 Olympic Partners' Social Media Challenges

(2) Comments | Posted August 19, 2013 | 7:14 PM

In less than six month, the eyes of the world will follow the Olympic spirit to the Black Sea Resort of Sochi, Russia and social media conversations are already heating up.

While athletes are documenting their preparation for the Olympic trials, the majority of social media conversations are centered around...

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Optimization Strategies for Instagram Web Embeds

(0) Comments | Posted July 11, 2013 | 6:54 PM

It has been said that a picture is worth a thousand words. Does that make a 15 second video worth 15 thousand? It should be more since several pictures make one second of video, but the real value of embedding Instagram photos and videos to your website are the signals...

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Is Your Facebook Graph Search Plan Ready?

(0) Comments | Posted July 9, 2013 | 12:49 PM

Back in January, when Facebook improved the way users could search their connections with structured data, I wrote about the opportunities for businesses to optimize their Facebook pages. The discovery tool was so powerful that a week later I wrote a new article to warn readers that Facebook data could...

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Content Marketing - Can You Hear/Read/See/Share Me Now?

(0) Comments | Posted June 14, 2013 | 3:22 PM

Smartphone penetration in the U.S. is now 61 percent of mobile subscribers. In addition to the ways consumers and brands can interact with each other via their mobile devices, new wearable technology (Google Glass, Jawbone Up, Fitbit Flex) will reward business owners that can keep up with this...

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Why Google Should Worry About the Facebook Phone

(3) Comments | Posted April 4, 2013 | 10:17 PM

Today Facebook announced "Home" a clever way to turn Android devices into what Facebook is calling "a great, living, social phone." I saw the announcement as "if you are on Facebook, you are not on Google, and we did not have to create a phone."

According...

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Google Reveals More Inside Search Result Information

(0) Comments | Posted March 6, 2013 | 6:40 PM

Web sites that dominate the search engine result pages understand that SEO is both an art and a science. And while Google and Bing provide resources and guidelines to webmasters, the lack of transparency to how these search engines work created an industry of snake oil salesmen that promise top...

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Marketing Lessons and Missed Opportunities From Super Bowl XLVII

(1) Comments | Posted February 5, 2013 | 11:51 AM

In many homes, the preparation for a big game is all about the food. However, food was not the only thing being prepped in homes across the country on Super Bowl Sunday 2013. Setting up laptops, tablets and charging mobile devices have now become a common occurrence when watching sports,...

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How to Prevent Facebook's Graph Search From Costing You Your Job

(1) Comments | Posted January 24, 2013 | 6:50 PM

Last week I shared recommendations to Help Facebook Graph Search Find Your Business Page. But businesses are not the only ones that should understand how Graph Search would affect them.

There is a flip side to Graph Search: Because Facebook is organizing your public data, it is possible...

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How to Help Facebook Graph Search Find Your Business Page

(3) Comments | Posted January 16, 2013 | 3:22 PM

With Facebook's announcement of their "Graph Search," small business owners need to take a serious look at the content of their Facebook Page, as well as other Facebook assets that have an opportunity to rank, like FB places, FB groups and FB pages from competitors.

During Facebook's press...

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Competitors Come Together to Create Authoritative Source for Web Developer Documentation

(2) Comments | Posted October 10, 2012 | 3:30 PM

Apple, Adobe, Google, Microsoft, and others announced the alpha release of WebPlatform.org, a community-driven site that aims to become a comprehensive and authoritative source for Web developer documentation.

The free wiki-style site lets developers find best practices for proper cross-browsers and cross-device coding as well as contribute and...

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Google Updates Webmaster Guidelines, Follow Them!

(0) Comments | Posted October 4, 2012 | 10:51 AM

Google and other search engines continue to evolve as there are new pages and social channels providing the information users are looking for as well as spammers that constantly look for ways to impact the search results.

Recently, Google announced an updated version of their Webmaster Quality Guidelines....

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Five Tips for Athletes and Brands to Improve Their Online Profiles

(0) Comments | Posted August 27, 2012 | 8:05 PM

Gabby Douglas is the American gymnast that won gold medals in both the individual and team all-around competitions during the London 2012 Olympic Games. Many social media tracking companies are covering the explosion of followers to Gabby's social accounts. The problem is we need to be able to find the...

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Forget Keyword for SEO -- Concentrate on the Properties and Associations of "Things" to Improve Search Optimization

(1) Comments | Posted June 5, 2012 | 12:58 PM

With so much media coverage focused on Facebook's IPO last month, you might have missed important Tech announcements like Google's "next frontier in search," Knowledge Graph, a growing collection of 500 million people, places and things.

Today, Knowledge Graph is available on desktop search as well as mobile...

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Your Social Shelf Space Opportunity

(3) Comments | Posted April 11, 2012 | 12:11 PM

In 2005, an innovative eye tracking study found that the majority of visibility during a search query happened in a triangle at the top of the Google.com search result page.

Search experts called this area of concentrated interest the "golden triangle," since 100 percent of those searching Google...

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