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Jure Klepic
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Jure Klepic, is Social Media Innovator & Strategist who is willing to say what others leave unspoken.

Today he leads social media and marketing adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he worked with global brands from USA to Asia.

Jure is recognized business and marketing thought leader, he is a speaker and a regular contributor to Huffington Post.

Entries by Jure Klepic

Applying Anthropology Concepts to Business Models

(1) Comments | Posted September 21, 2014 | 10:51 PM

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business...

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How Cultural Marketing Is Different From Consumer Insights

(1) Comments | Posted September 16, 2014 | 2:32 PM

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves...

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Are We Losing A Generation to the Foibles of Anti-Social Behavior?

(14) Comments | Posted November 22, 2013 | 4:36 PM

There is a deadly new "game" going on in our streets. It's called the Knockout Game and consists of someone, usually a teenage boy, trying to knock out another random person in just one punch. Local news reports in several cities have attributed several deaths to this phenomenon,...

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KOd by Kim and Kanye

(1) Comments | Posted November 4, 2013 | 7:43 AM

Please, just make them stop! Dreaded Kardashians are at it again. TMZ reports that Kim and Kanye are suing a n'eer-do-well who had the unmitigated audacity to leak a video of Kanye's super-intimate proposal on bended knee in the middle of a baseball field at AT&T Park in...

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People Aren't Seeing the Legal Problems Ahead With Google Glass

(7) Comments | Posted October 17, 2013 | 3:07 PM

If you thought the NSA was too invasive by tracking your phone calls and emails, wait until you see what happens when everyone starts wearing Google Glass. Currently being tested by so-called Glass Explorers, Google Glass is expected to hit the market in April 2014. Google has a great demonstration...

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Will Millennials Sing Along With Brand Advocates?

(1) Comments | Posted October 7, 2013 | 11:18 AM

Bless their little hearts -- those poor marketers who are always trying to keep the candle lit at both ends. On one hand, they must be savvy and knowledgeable about their current customers and know how to market effectively to keep them buying. But, on the other hand, they also...

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To Engage or Not Engage Employees in Social Media -- That Is The Question

(3) Comments | Posted October 1, 2013 | 11:42 AM

As so many corporations undergo the huge communications upheaval brought on by the digital and social media age, many are struggling with whether they should "allow" their employees to engage in social media. Those that are afraid of what their employees might say often develop strict policies which can lead...

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Discover the Next Advance in Social Analytics

(1) Comments | Posted September 27, 2013 | 1:44 PM

The meaning of online influence has been batted around for years in social media marketing circles. The company that can unlock the true definition of this elusive concept will probably become the leader of the next generation of online marketers. The fight pits pundits, marketers and scientists against each other...

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Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

(7) Comments | Posted August 27, 2013 | 9:37 AM

A new debate stirring in the world of social media marketing has to do with the difference between advocates and influencers. Influencers might be celebrities, bloggers or pundits who have the ability to effect a behavioral change in others by mentioning a specific brand. They are sometimes driven by the...

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Did the Recession Kill Women's Shopping Instincts?

(4) Comments | Posted July 31, 2013 | 1:14 PM

A woman's shopping mentality is the punchline to many jokes. From the "shop 'til you drop, spend 'til the end," philosophy, to women with whole closets full of shoes, marketers really didn't have to work all that hard to motivate females to part with their money.

Then the recession...

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Forbes "Jumps The Shark" on Social Media Influence

(10) Comments | Posted July 24, 2013 | 8:28 AM

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their way to the exit? "Jumping the shark" is actually an expression that goes back to the TV sitcom series, Happy Days. It was a show...

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Your Network Is Your Net Worth

(1) Comments | Posted June 20, 2013 | 11:19 AM

In today's digital age it may not be what you know as much as who you know that accounts for your success. Whether you are trying to market a product or service, build a brand, or just communicate a message to your target audience, the strength of your network of...

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The Final Authority on Influence Marketing

(3) Comments | Posted June 15, 2013 | 5:16 PM

Influence marketing has been anointed as the golden-haired darling of the social media world ever since marketers first figured out that word-of-mouth over the internet was far more powerful and motivating than any mass media campaign they could ever imagine. The thought process was that you just had to find...

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Organizing Your Organizational Culture

(3) Comments | Posted May 6, 2013 | 1:14 PM

Similar to social media influencers, corporate managers influence employees in ways that affect behavior and motivate change. But a social media influencer cannot effect change without the right cultural environment, and managers cannot influence others without the proper organizational culture either. In a 2006 article published in the

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Fieldoo Scores Big in Social Media for Sports

(0) Comments | Posted April 25, 2013 | 5:48 PM

It's truly amazing that somebody didn't think of this sooner. The sports world is the ultimate social community. Viewers in the U.S. are glued to their television sets for this week's National Football League player draft. They want to get insider information on up and coming players so they will...

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Social Media Influence Is Much More Than This Forbes List Shows

(22) Comments | Posted April 23, 2013 | 3:04 PM

In an effort to continue delivering online content, Forbes recently published two blogs by contributor Haydn Shaughnessy. His original piece was The Top 20 Women Social Media Influencers. Those results were then incorporated into his follow-up blog, Who Are The Top 50 Social Media Power Influencers,...

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Feathering Our Community With Nestivity

(1) Comments | Posted April 16, 2013 | 2:41 PM

Humankind has been building communities since cave dwellers first gathered together for protection. We like the feeling of being in a community. It validates us and lets us know there are others who like us and support our efforts. As humanity sped ahead we established tribes, and then gathered in...

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The Age of Collaborative Marketing Has Arrived

(4) Comments | Posted April 4, 2013 | 6:03 PM

When marketing first began there was a choice of smoke signals, Pony Express messengers, and Western Union telegrams to transmit messages to consumers. It was all very personal and direct, with each message created specifically for its intended recipient. The age of mass communication dawned as the printing press, radio,...

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Can Business Use Social Media to Succeed?

(7) Comments | Posted April 2, 2013 | 5:22 PM

It's no secret that the Internet and social media can fundamentally transform the way businesses market and interact with today's connected consumers. In the space of a decade Facebook, Twitter, Pinterest, LinkedIn and others have all exploded into the national consciousness. We can hardly go anywhere without witnessing people who...

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Will Bang With Friends Bring Klout to Its Climax?

(10) Comments | Posted March 20, 2013 | 3:13 PM

We all knew (or feared) it would happen one day -- and it has finally become a reality. Somebody has taken the meaning of being social one step too far and come up with a way to use Facebook to create the ultimate "event." In a Fast Company

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