iOS app Android app

Jure Klepic
Jure Klepic, is Digital Strategist who is willing to say what others leave unspoken.

Today he leads digital and marketing adoptions for global brands and continues to drive change and spearhead innovation. Throughout his career he worked with global brands from USA to Asia.

Jure is recognized business and marketing thought leader, he is a speaker and a regular contributor to Huffington Post.

Entries by Jure Klepic

Large-Scale Food Festivals Can Be Successful and Remain Philanthropic

(0) Comments | Posted February 8, 2016 | 5:37 PM

While many may argue that a digital strategy differs greatly from that of a more traditional construct, I believe it stands to reason that nothing is new in the world of marketing and giving back to the communities that support any market is not only a sound business plan, but...

Read Post

The New Age of Branding: It is all About the Experience

(0) Comments | Posted February 1, 2016 | 6:56 AM

The ubiquitous world of marketing is ever emerging and evolving. In fact, one might argue that those charged with the responsibility of influencing the consumer do not have the luxury of standing still for if they do, the trends, the trendy and the trending will simply trample them.

Understanding the...

Read Post

Behind Every Data Point Is a Person

(0) Comments | Posted January 15, 2016 | 10:19 AM

While I admit without apology or remorse that I believe the data is beautiful, I would be remiss if I did not also acknowledge that it is malleable and does not always reflect the true human condition.

Whether a qualitative or quantitative analysis, the world of numbers, number crunching and...

Read Post

Marketing Must Evolve or Die

(1) Comments | Posted February 21, 2015 | 3:20 PM

With the advent of digital marketing, content marketing, social media, and big data, every notion of what works to catch a consumer's attention and motivate a purchase has been turned on its head. Added to the mixture is the up-and-coming Millennial Generation. As the older Baby Boomers head off into...

Read Post

Under The SeaWorld

(7) Comments | Posted February 20, 2015 | 5:09 PM

What would you do if you were forced to bury secrets about your life and your very being deep inside your soul for years and years? How would you feel if the only job you had ever wanted and known turned out to have a very dark side? Those are...

Read Post

Are We Viewing Consumer as Human?

(0) Comments | Posted November 25, 2014 | 10:34 AM

Now here's a novel concept for marketers - let's look at consumers as human beings! Unfortunately, far too many professionals in the field today have forgotten this very basic premise. It has become all about demographics and analytics; the consumer is nothing more than a series of numbers and trends....

Read Post

The Importance of Consumer Insights in Today's Marketing Strategies

(0) Comments | Posted November 4, 2014 | 6:45 AM

It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding consumers in the traditional sense of how a product appeals...

Read Post

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

(0) Comments | Posted October 2, 2014 | 2:38 PM

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Traditionally, the struggle has broken down along departmental functions. Research focuses on the numbers, marketing wants to reach new customers,...

Read Post

Applying Anthropology Concepts to Business Models

(1) Comments | Posted September 21, 2014 | 11:51 PM

Anthropology is a field of scientific research that most people think has no impact in their daily lives. Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business...

Read Post

How Cultural Marketing Is Different From Consumer Insights

(1) Comments | Posted September 16, 2014 | 3:32 PM

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. It leaves...

Read Post

Are We Losing A Generation to the Foibles of Anti-Social Behavior?

(14) Comments | Posted November 22, 2013 | 5:36 PM

There is a deadly new "game" going on in our streets. It's called the Knockout Game and consists of someone, usually a teenage boy, trying to knock out another random person in just one punch. Local news reports in several cities have attributed several deaths to this phenomenon,...

Read Post

KOd by Kim and Kanye

(1) Comments | Posted November 4, 2013 | 8:43 AM

Please, just make them stop! Dreaded Kardashians are at it again. TMZ reports that Kim and Kanye are suing a n'eer-do-well who had the unmitigated audacity to leak a video of Kanye's super-intimate proposal on bended knee in the middle of a baseball field at AT&T Park in...

Read Post

People Aren't Seeing the Legal Problems Ahead With Google Glass

(7) Comments | Posted October 17, 2013 | 4:07 PM

If you thought the NSA was too invasive by tracking your phone calls and emails, wait until you see what happens when everyone starts wearing Google Glass. Currently being tested by so-called Glass Explorers, Google Glass is expected to hit the market in April 2014. Google has a great demonstration...

Read Post

Will Millennials Sing Along With Brand Advocates?

(1) Comments | Posted October 7, 2013 | 12:18 PM

Bless their little hearts -- those poor marketers who are always trying to keep the candle lit at both ends. On one hand, they must be savvy and knowledgeable about their current customers and know how to market effectively to keep them buying. But, on the other hand, they also...

Read Post

To Engage or Not Engage Employees in Social Media -- That Is The Question

(3) Comments | Posted October 1, 2013 | 12:42 PM

As so many corporations undergo the huge communications upheaval brought on by the digital and social media age, many are struggling with whether they should "allow" their employees to engage in social media. Those that are afraid of what their employees might say often develop strict policies which can lead...

Read Post

Discover the Next Advance in Social Analytics

(1) Comments | Posted September 27, 2013 | 2:44 PM

The meaning of online influence has been batted around for years in social media marketing circles. The company that can unlock the true definition of this elusive concept will probably become the leader of the next generation of online marketers. The fight pits pundits, marketers and scientists against each other...

Read Post

Advocates or Influencers -- Which Are More Important to Your Brand Marketing Success?

(7) Comments | Posted August 27, 2013 | 10:37 AM

A new debate stirring in the world of social media marketing has to do with the difference between advocates and influencers. Influencers might be celebrities, bloggers or pundits who have the ability to effect a behavioral change in others by mentioning a specific brand. They are sometimes driven by the...

Read Post

Did the Recession Kill Women's Shopping Instincts?

(4) Comments | Posted July 31, 2013 | 2:14 PM

A woman's shopping mentality is the punchline to many jokes. From the "shop 'til you drop, spend 'til the end," philosophy, to women with whole closets full of shoes, marketers really didn't have to work all that hard to motivate females to part with their money.

Then the recession...

Read Post

Forbes "Jumps The Shark" on Social Media Influence

(10) Comments | Posted July 24, 2013 | 9:28 AM

Does this signal the beginning of the end for Forbes as a knowledgeable source of business information? Have they finally "jumped the shark" on their way to the exit? "Jumping the shark" is actually an expression that goes back to the TV sitcom series, Happy Days. It was a show...

Read Post

Your Network Is Your Net Worth

(1) Comments | Posted June 20, 2013 | 12:19 PM

In today's digital age it may not be what you know as much as who you know that accounts for your success. Whether you are trying to market a product or service, build a brand, or just communicate a message to your target audience, the strength of your network of...

Read Post