As excitement builds within the global soccer community ahead of the UEFA Champions League Final between Bayern Munich and Borussia Dortmund, so does the level of money changing hands for the hottest ticket in world soccer.
Ahead of every major sporting event there is a thriving black market in tickets with even the lowest category of seat for the match at London's iconic Wembley Stadium going for thousands of dollars. By one estimate over half a million Borussia Dortmund fans had requested tickets for the match, which has long-since sold out.
Non-profit organizations have tried to leverage this frenzy of last-minute bidding to fundraise for charitable causes. Auction platforms such as charity buzz have raised promising funds for good causes by auctioning off tickets to top sporting events, and encouraging fans to pay over the odds in the knowledge that their hard-earned money is obtaining them a genuine ticket.
But there is a problem with this approach - only the wealthy can afford to bid into the thousands of dollars - who do not necessarily represent true fans, and all the unsuccessful bids represent potential donations that are 'left on the table'.
Prizeo is looking to change all that. The revolutionary website has democratized the fundraising model by making every ticket available at a very low threshold amount and giving all donors an equal chance to win. There is also a free entry route in all campaigns for the cost of postage. The winner is selected at random number generator, and the proceeds from the campaign go to the charitable cause.
The Prizeo model turns the concept of the fundraising auction on its head. With an affordable entry point based on the crowd-funding model, and exclusive content giveaways for the community, the campaign is open to all. The cause also benefits from thousands of extra eyeballs, as the platform has inbuilt viral features which are utilized by social media and shared among fan and friend communities.
The Prizeo model is a perfect fit for soccer - which commands passionate support and devotion from a huge number of people - often those traditionally without the means to bid thousands of dollars for the chance to follow their team.
streetfootballworld, a global non-profit dedicated to the use of soccer to fight social issues like unemployment, gang violence, gender inequality and HIV/AIDS, has been at the forefront of activating the soccer industry to give something back to the grassroots.
Now they have teamed up with Prizeo to offer a once-in-a-lifetime opportunity to soccer fans around the world - the chance to win two tickets to the biggest game in world club soccer, with flights and hotels included, all for just $5.
Not only will fans get the chance to attend the game with a friend, they will be helping to support those that know the true power of the game. As streetfootballworld says - "soccer is more than a game; it's how we're changing the world."