When luxury hotels started employing beach butlers and romance concierges, it seemed like overkill on the specialized services front: Did people really need a special attendant to spritz them with cucumber water and recharge their Blackberry while bringing them another margarita? The answer, over time, is "YES, YES, YES."
Specialty staff, whether they're offering bespoke luxury or professional expertise, are becoming ever-more popular in hotels across the country. And customer needs--as this roundup shows--are becoming more eclectic by the day.
-- Lena Katz