Purple Lab needed an image - logo, design, a vibe that would convey a message at every touch point. Think of branding like boxes of cereal - you know what you're getting with each delicious bite. I am a branding snob and completely driven by aesthetics - for me, it's...

Step 1: Um, How do I get a product made?

I left the fashion party on a kind of high -- I was going to get a product made! Maybe I could be like that woman who thought of those little flower things you stick in the holes of...

It was a typical fashion store opening. A stunning blond teetering on the latest wacky Marc Jacobs wacky heels to my left, a sighting of the new Balenciaga bag at 12:00, and behind me -- my favorite part of any event -- the space from which the waiters emerge with...