I'm just back from a five show stint on HSN and let me tell you - it's so much easier the second time around.

Self portrait with Todd below - pre-show and pre-makeup!

First of all, I was A LOT...

Recently, Sharon, Purple Lab's intrepid PR Director, and did a three day nonstop stint of "desk sides," which are one-on-one meetings with magazine editors at their desks.

The beauty editors - all editors, really - are inundated with event invitations, appointments, and deadlines. When you go to them,...

The spring runway - and even many fall runways - were stalked by glamazons sporting a fresh-faced, natural, no-makeup-makeup look. Have you noticed? So I put Ashley, one of Purple Lab's multi-tasking mavens, to the test and create the look herself.

Meet Ash:

Not a moment of rest since Purple Lab's premiere on HSN went down. We're in the midst of planning the next group of shows for the April.

Plus, the manic manufacturing phase for Pearlesque Show, a new silicone-free primer with crushed pearls, honey, kiwi and...

You don't understand. I never stay up late. I don't go out. I don't drink. I don't do coffee. I like to be in bed no later than 11p.m. When I heard Purple Lab and I would have a 2 a.m. slot on HSN, I immediately...

Friday noon's Purple Lab was an amazing HSN show. I felt like I was getting my groove except for the ear piece (my Jack Bauer), which was bothering me so much that the inside of my ear canal started to swell. Luckily, the adrenalin rush of...

February 18th, 5 a.m., I woke up in a pool of sweat. In four hours, I was about to be on HSN for the first time. I couldn't even recall the name of my foundation! And my heart sounded like a bass at a Motley Crue concert.

Everything...

Before I go into the full-on TV experience of being on HSN, I want to give you the details on what went down beforehand.

I arrived in Florida, where HSN is based, two days before the big debut last month.

The day before the show, I met...

I am JUST coming to earth now after the Purple Lab HSN debut and I've been home since Saturday. No joke -- I slept 16 hours Saturday. I know I left off saying that I'd talk about my training and rehearsals but before I go there,...

I have been a completely absentee blogger of late.

My life is a whirlwind with a rush of emotions over the Purple Lab debut on HSN, which is on Thursday of this week.

This week!

I bumped into my old intern on Saturday night. She...

The manic life of a beauty brand starter - well - it's mayhem and all over the place and bananas and stressful and anxiety provoking and scary and frustrating and amazing and creative and a million emotions wrapped up into one chic purple package.

The Purple...

A break in the journey to share some breaking news: Purple Lab is going on HSN!

Yes, HSN!

HSN was the whole reason Todd and I went belly up, stressed, cried, freaked out, lost sleep, and gave up our lives for the past two-plus years. And the day...

http://www.welcometomeet.comAre you watching that show Shark Tank? If not, it's a reality series where emerging entrepreneurs present their concepts for their business to moguls who then decide if they will invest, often competing for teh deal in a firey bid-off.

I'm somewhat addicted (even bought...

As I continue the story of Purple Lab and the making of a brand, I did a vlog to give you some insider intel on a range of things, including how we (and by we, I mean Purple Lab's Communications Director, Sharon) got Huge Lips Skinny...

When I named Purple Lab's first product, Huge Lips Skinny Hips, I knew it could potentially be a tad bit controversial.

I mean, it's funny. It's cheeky. It's sassy.

But there are always going to be naysayers out there who will think that I'm...

Have you always wondered how products get in the hands of celebrities? Even if you're not personal friends with them, or don't have friends who are friends with them and generous enough to do you a favor?

It is called "celebrity gifting," and there are many ways in which...

I nurtured Purple Lab, my baby, for way longer than nine months. I felt it kick to get out. I suffered through morning/afternoon/evening sickness. I gained weight. But one early morning, the last week of April, I finally gave birth.

Purple Lab's Huge Lips Skinny Hips shipped to...

In a small company, you have no choice but to do everything yourself. Everything!

Let me bring you back to April. 'Twas the night before we shipped Huge Lips Skinny Hips shipped and we had 1,000 baby size glosses to use as retailer samples (P.S. there are no...

I talk about our office, which is Todd's and my apartment, all the time. So I thought I'd give you a looksy. Though there's no Dwight, Creed, Pam, or Michael, it's pretty insane.

The lay of the land: The apartment is split on three levels, but there are no doors...

Before I go on, I must say how sorry I am for being so M.I.A.

I have been in product formulation world -- five newbies in February. And in the Purple Lab business story, there have been leaps and bounds ... partners, smoothing out every kink in our manufacturing process,...