05/09/2010 05:12 am ET | Updated May 25, 2011

Purple Lab's Debut on HSN

February 18th, 5 a.m., I woke up in a pool of sweat. In four hours, I was about to be on HSN for the first time. I couldn't even recall the name of my foundation! And my heart sounded like a bass at a Motley Crue concert.

Everything I had worked for was about to come to fruition. Purple Lab was happening!

What if it failed? No pressure. Only the fate of the brand basically lying on my shoulders.

Two hours before I was to hear Matt, the producer, say, "Action," I was in the green room, getting primped with the models.


There were two makeup artists, producers in and out, and Todd overseeing us all. Skip, one of Todd's and my business partners and one who is entrenched in the HSN world, along with Lori Wall, who works with Skip and luckily, Purple Lab, acted as my Yoda.

Everyone from HSN had the same advice when they saw me: "Relax. Have fun." Easy for them to say! (I must have been projecting my fear all over the place, as much as I tried to quell it.)

I wore a blue silk Stella McCartney jumpsuit with a vintage gold belt and red patent six inch heels. Tres Bianca Jagger circa Studio 54.


Two sound packs were strapped to my bra - one for my mic and one for the "Jack Bower" ear piece, from which I heard Matt giving me directions throughout - which camera to look at, when a call was coming in, when to talk to the animation about the Lashionista Modelista technology, and so on.

The ear piece - Jack Bower as I called it - was too big for my tiny ear canal! They had to shove it - and tape it in place. I am going to have to splurge for the custom one next time because my ear still aches.

Some guests find whispers of sweet nothings in the Jack Bower as a distration. I like it. It helps guide me, especially because I have a tendency to talk too much and when Matt says "wrap it up," I do. I can't fib - when Silk Sheets was "flying" out the door and he gave me the heads up, it only motivated me and made me more excited and animated!

BTW: Sold out of the light and dark Silk Sheets by second day! Nuts! Nuts, I tell you! Nuts!

Todd was on set, holding up little signs of encouragement and acting as my (very maculine) cheerleader. Having him there brought such ease. But it still took me a good 5 minutes to stop hiking my shoulders up to my forehead out of anxiety.

And let me give some major props to Amy Morrison, the host, who is nothing but a gem and so easy to work with. The woman is magic on camera!


In what felt like 15 minutes, the first show was over. I would have been sad had there not been more planned because I was just getting used to it by the time it ended.

More details to come!



Purple Lab Creatrix