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Take Two Placebo Pills and Call Me in the Morning

Posted: 07/03/2012 8:43 am

Jane has suffered from debilitating headaches for the past year. After a number of referrals, and no medical explanation for her headaches, she meets Dr. Smith, who prescribes her 100mg of Vitamin X. Dr. Smith tells her that, "This has helped others with your condition."

Finally experiencing relief from her headaches, Jane says, "This is the best I've felt in years. Vitamin X is a miracle cure." When Dr. Smith is asked by his colleague about the prescription for Vitamin X and Jane's recovery, Dr. Smith says, "I don't know why it worked. Vitamin X doesn't cure headaches, but I thought she might get better if I just prescribed her something, and I didn't think it would hurt for her to have some extra Vitamin X in her diet."

Jane's "miracle cure" is widely referred to as the "placebo effect." Placebos are generally inert substances, like sugar pills, thought to relieve patient symptoms through an expectation of getting better. It seems that, in some reported cases, simply the act of taking medicine or believing that medicine might work can impact patient outcomes. Because of this, placebo effects have historically been discounted as effects that aren't medically "real."

But what if placebos and their effects were not as "inert" as we once thought, that they might really provide therapeutic benefit? This raises a new ethical question: Are we harming patients by withholding treatments like placebo therapy that might actually help them?

Some patients and physicians frown upon placebo use primarily because placebo effects are thought to require deception, that an "unreal" treatment will give "real" relief, and therefore their use betrays patient-physician trust through deceit.

However, in 2008 two independent studies documented that 50 percent of physicians utilize placebo in practice, contrary to what they document in their medical records. Of note is that 96 percent of those physicians felt that patients were truly deriving a very real physiological benefit from placebos.

Indeed, while placebos are generally defined as having no inherent effectiveness in physically curing illnesses, a growing body of neuroscientific evidence challenges this assumption. Accumulating data suggest that placebos have measurable effects on the brain as well as objective (physicians can measure improvement in patients) and subjective (patients report feeling better) benefits for patients.

Some have called placebo effects "the endogenous (or your body's own) healthcare system." For each ailment, placebos seem to produce physiological improvements specific to that particular ailment, whether it be a neurodegenerative movement disorder like Parkinson's disease, migraines, or depression. Moreover, one study suggests that deception is not necessary for placebos to benefit patients, at least for those suffering from Irritable Bowel Syndrome (IBS).

To be clear, it's hardly advisable for placebo therapy to serve as a substitute for chemotherapy, surgery for a broken arm, or vaccination. While it's true that placebos may be a valuable adjunct to any therapy -- indeed, placebo effects have been found to enhance the effects of some medications -- placebos are perhaps most compelling and promising for conditions that currently have no successful standard therapies, such as some psychogenic disorders: "medically unexplained" conditions characterized by debilitating pain, paralysis, blindness, tremors, and seizures, which make up 20-30 percent of primary care patients at an estimated cost of $100 billion per year.

Placebos could provide a cost-effective solution here, and many of us are already comfortable with and in the habit of using a variety of placebos; local grocery stores and health food stores contain many shelves of non-FDA regulated solutions to a variety of ailments including the common cold.

But, if we are to move forward with placebo treatment, we will have to apply a systematic means of implementing it. Because placebo treatment is so intensely context-dependent -- seemingly unimportant factors like color, or mode of delivery, or what is stated at the time of administration can significantly bear on their efficacy -- many potentially influential factors must first be analyzed. Some patients, more than others, may be strongly susceptible to placebos and it will be important to determine which sub-populations would benefit or be harmed by such treatments. Therefore, the first step will require standardizing placebo treatments for specific patients by collecting in-depth data on how and for whom physicians are using placebos now.

It's a step we should take. Placebos are widely used and prescribed today, and have significant benefits to those seeking treatment. We must move beyond asking whether we approve of placebo use and instead reinvigorate research on how and under what conditions we should use them. This research will not only have an impact on a host of medically unexplained illnesses, but could also make headway in addressing a wider range of illnesses such as the common cold and pain.

This story originally appeared in our weekly iPad magazine, Huffington, in the iTunes App store.

 
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HUFFPOST SUPER USER
KellyMBray
02:22 AM on 07/10/2012
Homeopaths do it all the time and don't care how much money they charge for sugar pills.
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Talab
I tot i taw a putty tat
05:13 AM on 07/07/2012
Does anyone remember the tv Ads with the big goofy guy that takes the "little blue pil" that makes him irresistable to all the women in the neighborhood ( and whose wife has a big silly grin too) .... Placebo effect ? ... Hmmmm could be
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HUFFPOST SUPER USER
dantini
Sometimes, the medium is NOT the message!
08:23 AM on 07/06/2012
The placebo effect is, actually, one of the most powerful things in medicine.
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HUFFPOST COMMUNITY MODERATOR
djekizian
Freelancer
03:42 PM on 07/05/2012
If a placebo is prescribed as a placebo wouldn't that destroy the placebo effect? Actually, the placebo effect is a state of mind that enhances the body's immune system and other defenses and tells you to sit up straighter and walk a couple of miles each day so your back quits hurting. People who hate to be sick are healthy people because of the placebo effect. Happiness/contentment are placebo effects. I'm someone who floats between highs and lows and, believe me, depression makes my body ill. The best placebo effect of all is a warm, caring physician who treats you as a human being and not as a sick body part. Placebo Effect medicine is an oxymoron.
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HUFFPOST SUPER USER
Sjoerd W
Always look for common ground.
10:01 AM on 07/05/2012
I think I don't quite agree for the call for rushing past the ethical debate and start implementing placebos without hesitation.

But I do think we shouldn't throw out the baby with the bathwater. Placebos have indeed proven to augment medical treatment, to have in some instances a good effect on their own and to have these effects with few negative consequences when applied properly. We should neither up- or downplay the physiological effect they can have. If positive thinking and happy thoughts can influence the body's recovery from surgery or cancer treatment, why not a placebo?

It's not mind over matter, but the mind/brain interacting with the body. Study it. Develop effective placebos. Draw up strict guidelines so they won't be mis- or overused.

PS: To all you people screaming "placebos are evil!" or "Big Pharma doesn't want us to get better cheap!" just take it easy... Some nuance and an open-minded discussion get us much further.
04:27 AM on 07/05/2012
...uh...Doc ?...does this mean that pill you gave me that worked but wasn't a real pill that was supposed to work but did makes me exactly a what ?...uh...What kinda patient does that make me...uh...
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HUFFPOST SUPER USER
Gas-Bag
There's nothing endearing about perfection.
07:44 PM on 07/04/2012
This reminds me of the time that sadly I was going to end it all. I decided to take a full bottle of aspirin over a short period of time, but after the first two I felt better.
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11:30 AM on 07/10/2012
You just tickled the dark-humor spot on my funny bone :)
04:20 PM on 07/04/2012
Just what I want---a dishonest doctor (or a hoard of new phony doctors) who dos not trust me with the truth and instead passes to me a non-scientific cure as real. Where do the lies end and where did you possibly get you Ph.D.?
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Luketalks
Insane? Vote for Repubs OR Dems expecting change
12:28 AM on 07/04/2012
I had a temp job once typing up drug tests. In every drug test, the placebo worked on a lot of people. And I was surprised that the wonder drug did not work on that many more.
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HUFFPOST SUPER USER
PortoBelLo
The pie is a lie.
11:16 PM on 07/03/2012
Man, am I glad I don't subscribe.
10:08 PM on 07/03/2012
Placebo treatment is, if anything, borderline unethical and dangerous. It gives the physician an excuse to stop diagnosing the real problem and to write the patients' concerns off as a psychosomatic disorder.

In addition, it is an unacceptable medical liability. How is a physician going to defend the decision to prescribe placebo in case of a clear misdiagnosis?
ThinkCreeps
Seriously, it's time.
10:02 AM on 07/04/2012
It's not an alternative to a thorough investigation, but when a thorough investigation shows nothing, and the patient might look like the kind of person who might go for that kind of thing, it does no harm.

It's an excellent way to diagnose patients who are `in need of a bit of attention'. If they get better on a placebo, then it's a good sign there's nothing very severe wrong with them.
02:56 PM on 07/04/2012
"It's an excellent way to diagnose patients who are `in need of a bit of attention'. If they get better on a placebo, then it's a good sign there's nothing very severe wrong with them."

Not in the least. The only thing a placebo can do is make a patient *feel better*. It tells you nothing whatever about an underlying pathology, and any M.D. who used placebo response as a *diagnostic* should not be practicing.
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HUFFPOST SUPER USER
marco01
09:54 PM on 07/03/2012
A lot of ailments are manifestations in the body of stress or depression, they are totally in the mind. But many people resist such diagnosis either because on a subconscious level they don't want to face the source of their anxiety or their pride will not allow them to admit it to themselves.
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fumes
Midnight Toker
08:27 PM on 07/03/2012
placebos..

are mind-altering
ThinkCreeps
Seriously, it's time.
10:02 AM on 07/04/2012
Jeez. Let's not start a war on inert drugs.
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fumes
Midnight Toker
01:56 PM on 07/04/2012
nerf wars are safer
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HUFFPOST SUPER USER
FreedomMan
Writer, Illustrator, Philosopher
08:16 PM on 07/03/2012
I cannot see why the health insurance policy company's themselves could not hand out different colored placebo pills for various illnesses too, say $50.00 per prescription, think of the extra profits generated !

Be sure the Docs never let the patients in on it though.
ThinkCreeps
Seriously, it's time.
10:03 AM on 07/04/2012
It's probably the ritual that's needed too. If the magic sugar doesn't come from someone in a white coat, it's unlikely to be as effective.
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07:04 PM on 07/03/2012
Take the red pill.