Karsten Fischer
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Karsten Fischer is the CEO of PDD, global product and service design and innovation consultancy. Prior to becoming PDD’s CEO in 2008, he was the group’s Finance Director. Karsten has a degree in Management & Systems Science from City University’s Cass Business School in London. Under his leadership, the PDD senior team successfully completed a management buyout in 2009. Karsten leads a team of 70 researchers, designers and engineers in design studios in Europe and Asia who design innovative products and services for clients such as Samsung, Novartis and Vodafone. Before joining PDD, Karsten worked in the airline industry in a variety of commercial roles in Sales & Marketing and Finance as well as in Account Management in the financial services industry in the City of London. A native German, he has lived in London since the late 1990s. Some of his earlier years were spent in Australia and the former Soviet Union where Karsten experienced the last few years of Cold War politics as an expatriate. Besides his passion for design, he has a strong interest in current affairs and modern history.


Entries by Karsten Fischer

Squashing Knees and Rubbing Shoulders: No Lasting Change for Long-haul Economy Class Seating

(0) Comments | Posted February 25, 2014 | 11:38 AM

Hong Kong's Cathay Pacific was the first international airline to launch a hard shell Economy seat for its long-haul fleet of aircraft in 2007. The fixed shell seating was designed to prevent passengers from disturbing the person behind them when reclining. However, the seats are on their way out and...

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Going West - The Challenges Facing Corporate China

(0) Comments | Posted October 24, 2013 | 2:54 PM

Without doubt, as a highly competent manufacturer of electronic devices, household items and more, China's economy has experienced tremendous growth in the past 30-40 years.

But how can those Chinese manufacturers develop from a low-cost development and production base for Western customers and the Chinese domestic market, to a...

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From Pet Project to Profitable Business - Five Questions to Answer Before Starting the Journey

(0) Comments | Posted October 1, 2013 | 4:57 PM

If you're an innovative thinker and entrepreneur who wants to turn your pet project into a profitable business, you'll need the right blend of two characteristics: creativity and application.

On the one hand, you must have the facility for original thought; the ability to conjure up many 'Eureka!' moments....

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Coca-Cola, Colostomy Bags and Cross-Dressing: Tips for Building Rapid Empathy

(1) Comments | Posted August 9, 2013 | 5:19 PM

"How many carbohydrates in a can of Coke?" someone asks.

"Depends whether it's Diet Coke, regular Coke, or Coke Zero" another responds.

Apart from that brief outburst, the faces of the participants in our Human-Centred Design (HCD) workshop are crinkled with concentration as they calculate the number of...

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