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Katherine Fung

Katherine Fung

Posted: April 14, 2010 04:12 PM

The Secret to Ugly Betty's Success

What's Your Reaction:

When the curtain closes on Ugly Betty, fans will lose a show that's been hailed as groundbreaking and smart -- and equally important, one of the most beloved heroines and families on television today.

Though it came as little surprise after the show's sad move to Friday night and declining ratings, the January announcement of the show's cancellation was no less disappointing. Ugly Betty made its first splash with a heroine who didn't fit conventional standards of beauty. Throughout its run, it continued to draw accolades for its portrayal of Latinos, an immigrant family and gays and transgenders. Echoing what fans have said since the show's debut in 2006, the Associated Press hailed "Ugly Betty" as groundbreaking last week. Laura Wides-Munoz writes:


Betty Suarez was an educated, hard-working and family-oriented Latina, who was ambitious and career-driven. Such a character never existed before on American television, says Federico Subervi, a communications professor at Texas State University-San Marcos, where he's the director of the Center for the Study of Latino Media & Markets.


"The show has had an impact. It's diversified the images of Latinos on television. It's created a new role model for Latinos," Subervi says of the Betty character.

Ugly Betty isn't the first show to star Latinos or a loving family with immigrant roots. In recent memory, George Lopez and Freddie, starring Freddie Prinze Jr. as a bachelor and established chef living with his Puerto Rican grandmother, sister, niece and sister-in-law, both featured positive Latino role models. When it comes to comparing TV shows, we can't deny that every step that challenges stereotypes of racial minorities is an important one. But what was different about Ugly Betty was that it was a prime time hit.

Where many shows with heavily minority casts failed, Ugly Betty succeeded. It was able to become a crossover hit, with non-Latinos comprising the majority of its audience, because it had a universal appeal. I loved watching Betty Suarez because she was the quintessential underdog. Who couldn't help but cheer as she went after her dream job, covered her boss's behind, and won the trust of her worst enemies and even a compliment from Wilhemina ("It's not terrible" on Shakira's photo shoot in the Bahamas)? No one could stop the girl from Queens.

I loved the platonic friendship between Betty and Daniel. Remember when Renee, Wilhemina's sister and Daniel's then jealous girlfriend, convinced him that Betty was in love with him in Season 2? To which Betty sarcastically retorted, "I just wish I could be your morning bagel so I could get caught between your beautiful, beautiful teeth."

I loved seeing Marc become an empathetic character as he guided Justin through turbulent times in high school. I loved watching Justin's renditions of Broadway musicals. And I loved watching the Suarez family.

After months of convoluted story lines, the penultimate episode was one of the best I've seen in a while. It reminded me of Ugly Betty's greatest elements -- the comedic and endearing Marc ("Hello, Aunt Spanish! You look bonita!") and Amanda ("How could I set up shop without my Sleeping Betty?"), and the poignant family moments (too many to list).

That Ugly Betty held a universal appeal was what drew millions of viewers to watch a show about "a Latino family in a non-stereotypical way." Tonight's finale leaves me wondering what networks will come up with next to fill the void left by the end of Ugly Betty. Will their attempts be able to achieve the same popularity? In 20 years, will we remember Ugly Betty as groundbreaking in the 2000s as The Cosby Show was during the 1980s? Maybe not. But one thing's for sure: Ugly Betty's success can largely be attributed to the personal chord that it struck with its audience. Television networks would do well to remember this as they look for the next big hit -- no matter who it stars -- come fall 2010.

 
 
 
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triplettam
Mind Bender
02:37 PM on 04/15/2010
I was a fan. I watched it when I could and enjoyed it. However, it became formulaic. In the original soap opera broadcast in Latin America, the 'Ugly Betty" character evolved, transcended her plainness and eventually headed the company. Betty's braces needed to go 2 years ago. She worked for a fashion mag and some of that should have worn off on her after a while. Just seeing America braces free and stylish in the last couple episodes hammered home the fact there were many plot lines that were ignored that would have kept the show fresh and relevant. Still, she is one of the great recent TV characters.
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BlackJAC
It's better to be a black king than a white knight
11:21 AM on 04/15/2010
And here I was thinking it was a satirical indictment of the fashion industry and its superficiality formatted as a comedic soap opera whose title character simply happened to be Latina.
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catcancook
Obama/Biden 2012
11:12 AM on 04/15/2010
I am not Latino but loved this show from the beginning because it was smart and very funny. But no one I knew ever got the humor. Marc and Amanda were laugh out loud funny! I was surprised that it was cut. Was it because of the economy?

The ending last night was just a tying up of all the story lines in a big bow but very well done. I guess it would be too cheesy to have Betty and Daniel drive off in the sunset together but at least he flew to London and that was charming.
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HUFFPOST SUPER USER
mslindac
11:08 PM on 04/14/2010
ABC was nuts to cancel this show. But then, they were nuts to move it to Friday in the first place.
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HUFFPOST SUPER USER
demimckingwoodtx
A strong woman can get it done.
08:33 PM on 04/14/2010
I love this show, why does it have to go!
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LMPE
I connect the most dissimilar things
07:28 PM on 04/14/2010
I've only seen the first season, but if that was any indication, it was a fine show.
06:37 PM on 04/14/2010
As a whole, Ugly Betty was brilliant. It was cut short and I would love for the character's "new beginnings" in the finale to be explored through a movie. If you agree, sign this petition. It can really make a difference

http://www.petitionspot.com/petitions/uglybettymovie/
05:51 PM on 04/14/2010
I absolutely agree with you! I'm going to miss Ugly Betty so much, there's really nothing that can replace it... nicely written!
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HUFFPOST SUPER USER
gretchenart
Fine Art Technology
04:50 PM on 04/14/2010
I LOVE Ugly Betty and wish that somehow all the writers would simply move the show to cable somewhere and CONTINUE THE SERIES IN A NEW HOME!!
Isn't that at all possible? I don't really want the show to end!