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Kathryn Marshall

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Chiquita Goes Bananas over Ethical Oil

Posted: 12/18/11 04:58 PM ET

Four years ago, after the U.S. justice department began investigating Chiquita Brands, the ubiquitous banana company confessed that it had been funding terrorist groups.

Chiquita's also been accused of violating workers' rights and exposing them to toxic pesticides. When 25,000 workers employed by the fruit company in Jamaica went on strike demanding fair treatment, armed thugs shot 40 of the strikers, killing them.

And of course the company called Chiquita was formerly known as the United Fruit Company, the ruthless, exploitative, corrupt produce empire made famous for its bribery and helping to engineer coups in South America. The term "Banana Republic," describing a country ruled by an undemocratic and crooked elite, was invented to describe the colonial dictatorships propped up by the firm now known as Chiquita Brands.

And today, Chiquita Brands is attacking Canadians for our ethics? This is a company that is, truly, bananas.

Chiquita's CEO, Fernando Aguirre, has apparently made the decision to boycott Canadian oil sands.

Instead, Mr. Aguirre will ensure that his trucking fleet replaces ethical oil from Canada with more conflict oil from OPEC countries. The CEO of a company with one of the most infamous corporate stories in American history would rather send his support to the tyrannical royals of Saudi Arabia and the abusive Chavez regime in Venezuela. He would prefer to support regimes that deny women basic human rights, execute women for "sorcery" as happened in Saudi Arabia recently, and sentence people to lashes and prison for being gay. It looks like Chiquita still has a spectacularly inverted sense of corporate ethics.

And that won't change as long as Aguirre continues to take his marching orders from ForestEthics. That's the environmental extremist group that's been demanding for a while now that Chiquita (as well as competitor Dole) boycott Canadian fuel. That's what ForestEthics -- whose very name reveals how narrowly it understands ethics and seems to be entirely lacking any interest in the well-being and moral treatment of humans -- does best: publicly bully Fortune 500 companies into swearing off Canadian energy.

But if Chiquita is looking to burnish its image, it's picked the wrong group to use as its moral compass. ForestEthics itself has been caught lying, first with an anti-Alberta ad campaign, urging tourists to boycott the province, based on wildly exaggerated statistics (it multiplied the oil sands land use footprint by a mere factor of 200) and made-up conspiracy theories about companies secretly dumping oil into rivers at night.

If ForestEthics has a problem with corporations that like dirty tricks, it'll have more luck finding them in the banana business than in the oil sands.

ForestEthics was also caught red-handed last year when it suggested that clothing companies the Gap, Timberland and Levi's had all agreed to submit to the eco-group's demands to boycott Canadian oil. Turns out that ForestEthics just made that up; the shocked companies were forced to later clarify that they had agreed to no such thing.

When it came to banana companies, Forest Ethics employed the same misleading tactics: its full page newspaper ads meant to embarrass Chiquita and Dole, claimed oil sands extraction "threatens" an area of Boreal forest the size of Maine. In reality, oil sands mining disturbs an area smaller than the footprint of metro Calgary.

The ads also claimed that 90 per cent of the water used in oil sands processing ends up in lakes of "toxic waste." In reality, 80 per cent of mining process water is recycled and many in situ oil sands processes use no fresh water at all. The entire oil sands industry draws all of about one per cent of the flow of the adjacent Athabasca River.

Perhaps it isn't surprising then that an environmental group with such a flexible sense of ethics should find a partner in a banana firm made notorious for its own history of vast ethical deficits. The two of them have now teamed up to make Chiquita Brands a friend to the petro-tyrants of the world.

The Chiquita banana lady somehow doesn't seem the right symbol for that company anymore. A more suitable one would be a woman in a burka, unable to vote, drive, or even leave her house without her male guardian's permission. That's what Chiquita Brands stands for today.

 

Follow Kathryn Marshall on Twitter: www.twitter.com/KVMarshall

 
 
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06:56 PM on 12/26/2011
And the booster for unethical oil corporations, Kathryn Marshall, screws up again:

http://www.vancouversun.com/news/Following+money+oilsands+debate/5911174/story.html
12:09 PM on 12/21/2011
Kathryn Marshall as a booster for oil corporations is being proven consistently wrong in her false assertions, “baseless conspiracies”, and illogic about using the word ethical to describe oil. See these opeds and letters in The Vancouver Sun:

http://www­.vancouver­sun.com/bu­siness/for­eign+money­+fuelling+­oilsands+f­ight/58811­41/story.html

http://www.vancouversun.com/business/Debate+future+boreal+forest+baseless+conspiracies/5891162/story.html

http://www.vancouversun.com/life/Slamming+oilsands+protesters+using+bogus/5891158/story.html
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Tony frm Banff
Search for truth,not spin
12:46 AM on 12/21/2011
The truth of the matter is there is no such thing as ethical oil. and with our governments there is no such thing as ethics. And big oil corporations, we know there is no ethics. We now know the present government in Canada is highly questionable about their ethics??
So the truth????

We must be vigilant with how we go about getting this oil out, of this sand in northern Alberta.
We need groups and organizations like the Pembina Institute, to keep these big corporations enviromentally in line. If we let ethicaloil.org have any say in this we are ....................................
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CanadaStan
Cogito ergo spud, I think, therefore I yam
10:36 PM on 12/20/2011
So, uh... how is Chiquita bananas going to source non oil sands oil?
Is there a sign on the pump?
Or is this just a joke designed to fool the green idiots?
11:42 PM on 12/20/2011
And how do Kathryn Marshall and the proponents of “ethical oil” (sic) plan to source petroleum products from the Canadian tar/oil sands?
And how will the consumer be able to recognize "ethical oil" at the pump?
The whole notion of “ethical oil” is worse than a bad joke; it is unethical and reprehensible.
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CanadaStan
Cogito ergo spud, I think, therefore I yam
12:06 AM on 12/21/2011
HUH?
Chiquita is the one saying they can differentiate the supply.

How will ethical oil help?
The more ethical oil in the common supply the less unethical oil.
Are you being deliberately obtuse?
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CanadaStan
Cogito ergo spud, I think, therefore I yam
09:46 PM on 12/20/2011
The concept of ethical oil doesn't make sense?
Then the concept of conflict free diamonds and fair trade coffee are also bullshit, right?
01:11 AM on 12/21/2011
The concept of ethical oil does not make sense. One cannot attribute ethical or moral behaviour to an inanimate object.
The concept of conflict-free diamonds is bullshit for the same reason.
The concept of fair-trade coffee is not bullshit because the expression means that the coffee has been purchased directly from the growers for a higher price than standard coffee.
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CanadaStan
Cogito ergo spud, I think, therefore I yam
09:37 PM on 12/20/2011
The US buys oil from Venezuela, anyone know the carbon footprint of that oil?

Hint, Venezeula produces heavy oil...
01:21 AM on 12/21/2011
Canada also buys oil from the Venezuelan tar sands. The carbon footprint of all unconventional oils (e.g. extracted from bituminous sands) is greater than it is for conventional oils (e.g., extracted from wells in the Middle East).
So which is more ethical, the larger or the smaller carbon footprint?
06:13 PM on 12/20/2011
Chiquita joins a number of trendy companies attacking a convenient target. It's truly meaningless, in the long run, since the oilsands will be developed , regardless of their pandering to supposedly "green" consumers.

I hear Dole bananas are just as tasty !
11:50 PM on 12/20/2011
How do oil sands pander to green consumers? That is a truly meaningless statement.
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Steve Lives
The Venus Project ... look it up
02:49 PM on 12/20/2011
Ethical oil, what a joke. Does this author understand the same companies crying about ethical oil are the same companies that are drilling in the countries they decry as unethical. There excuse is "well the countries rules are such, so we ignore ethics because the country in question allows us to". There's some ethics for you.
06:14 PM on 12/20/2011
Oil from tyrants, must be equally funny to you !!
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Steve Lives
The Venus Project ... look it up
06:40 PM on 12/20/2011
Just about everything you own is made in a "tyrants" country. Or is China not on your list of tyrannical countries? And yes, the hypocrisy of our lame ass society makes me laugh.
georgee2
My Canada Includes Everyone
01:53 PM on 12/20/2011
Please pass me another Chiquita Banana, Emmmmmm, delicious. I'm off to the store for more.
07:16 PM on 12/20/2011
It's a free country !
12:07 AM on 12/21/2011
Profound!
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dannyboy551
Emperor Harper needs to be booted out of power
01:16 PM on 12/20/2011
How nauseating. Getting ethical direction from swine like Ethical Oil is like getting a facial from a leper - the concepts don't really work, to put it mildly.
07:18 PM on 12/20/2011
My ! My ! We are worked up .
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CanadaStan
Cogito ergo spud, I think, therefore I yam
10:35 PM on 12/20/2011
So fair trade coffee is a farce?
11:20 PM on 12/20/2011
The analogy would be ethical coffee. And that would be a farce.
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montezaro
10:34 AM on 12/20/2011
There are no nice and bad polluters, and there is no excuse for destroying our planet.
07:19 PM on 12/20/2011
The Planet is doing just fine !!
09:32 PM on 12/20/2011
brinkley4,
To which planet are you referring?
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montezaro
10:19 AM on 12/21/2011
The planet will survive, just without us.
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arachne646
No more hurting people--Peace
05:51 AM on 12/20/2011
Everything about the Tar Sands seems to have an inexhaustible supply of advertising to tell us how high-tech, landscape friendly, water saving, and now ethical, they are becoming. Newspeak indeed. ForestEthics must be having an effect--Dole also says its fuel suppliers source no petroleum from the Tar Sands.
07:20 PM on 12/20/2011
It's no worse than say , tolerating Al gore's gross distortions , or the other environmental extremists !
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Creox
Life is too important to take seriously.
08:27 PM on 12/20/2011
The problem is the extremists are lowballing the actual threat....
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Creox
Life is too important to take seriously.
08:28 PM on 12/20/2011
the problem is the extremists are low balling the problem....go figure
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CanadaStan
Cogito ergo spud, I think, therefore I yam
09:38 PM on 12/20/2011
What are these tar sands you speak of?
Tar comes from trees.
If you can't get the basic facts correct...
10:05 PM on 12/20/2011
1. You are wrong to suggest that arachne646 does not have her basic facts straight: he/she does.

2. You are correct in asserting that tar does come from the pitch of wood. "Tar-like products can also be produced from other forms of organic matter such as peat. Mineral products resembling tar can be produced from fossil hydrocarbons including petroleum. Coal tar is produced from coal as a byproduct of coke production. Bitumen is a term used for natural deposits of oil 'tar' [such as the Canadian Athabasca tar/oil sands]" (Source: Wikipedia)

3. The answer to your question is that strictly speaking the blogger, Kathryn Marshal, and the commentators in this blog-string are talking about bituminous sands, which are colloquially known as oil sands or tar sands. Similarly the Canadian Athabasca oil sands are also known as the Athabasca tar sands.
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BigLittle
03:00 AM on 12/20/2011
"Ballroom Bananas".
Ernie Hemingway used to call shills like Ez and Kathy, "Ballroom Bananas", and avoid them.
07:22 PM on 12/20/2011
Thanks, I'll just get my bananas without a side order of extreme environmentalism . !
01:35 PM on 12/21/2011
Your point?
12:26 AM on 12/20/2011
Ed Whittingham, Executive Director of the Pembina Institute, rebuts Kathryn Marshal's false assertions in The Vancouver Sun (Dec. 19, 2011):

http://www.vancouversun.com/business/foreign+money+fuelling+oilsands+fight/5881141/story.html

This excellent opinion editorial puts Marshall away: well worth reading after this ridiculous banana nonsense.
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Tony frm Banff
Search for truth,not spin
09:28 AM on 12/20/2011
That link is reading for everyone who wants to put there 2 cents into this debate of the Tar sands.
To even discredit the Pembina Institute, as the way Marshal has just proves there is no ethics with ethicaloil.org. An Alberta based institute working with the major players involved with the oil sands corporations and levels of government, on how to work together to develop and advocate responsible oil sands development. The key word here is "responsible".
Marshal and her ilk from ethicaloil.org are not responsible to anyone it seems but, big oil.
07:23 PM on 12/20/2011
To each their poison.
09:24 PM on 12/20/2011
So Brinkley4 I've seen a bunch of replies from you but you've not said anything. The question posed by Steve Lives is, what is Ethical.oil's stand with respect to companies that do business in all of these so called unethical oil producing states - most of whom Ms Marshall has identified. Should they not be treated as the same pariah as the countries they do business with? If not, why not because they are the entities, more than any other, that allow these unethical countries to flourish in petro-dollars. There is also the point of whether the word "ethical" can be attributed to an inanimate object - like a barrel of bitumen. Ethical is generally understood to include an element of conduct, something which I am not aware that a barrel of bitumen is capable. Maybe it's just me, but words have meanings and definitions, and Ms Marshall's use of ethical has nothing to do with the word's meaning. That's how much of a joke this is.
09:37 PM on 12/20/2011
And what is your poison?
11:24 PM on 12/19/2011
Buying oil from Libya, Kuwait, Bahrain, Iran, the United Arab Emirates, Saudi Arabia, Nigeria, Venezuela, and Iraq has never bothered oil corporations and western governments for decades. One cannot attribute ethics or morality to an inanimate object like oil. Likewise a rock cannot be happy or sad. Oil is oil.

The bitumen extracted from Canadian tar/oil sands is one of the dirtiest, most unrefined of all crude oils with the resulting liquid fuels having among the highest carbon footprints of any oil on earth.

Many of the same petroleum corporations extracting bitumen from the Athabasca tar/oil sands are also operating in the Middle East. How then can the same petroleum producer be ethical in Canada but not in the Middle East? It can’t be: a petroleum corporation is either ethical or unethical.

The only source of energy (including wind, tidal, photovoltaic, coal, nuclear, and geothermal) with a worse economic return on investment (EROI) than oil from tar sands is bioenergy. What is unethical is the conscious decision by Canadian and United States legislators to subsidize and permit carbon-intensive and economically inefficient forms of energy -- like oil from the Athabasca tar sands -- to the detriment of Canadian human and environmental health. That is what is ourageously unethical.
07:25 PM on 12/20/2011
Quote "Buying oil from Libya, Kuwait, Bahrain, Iran, the United Arab Emirates, Saudi Arabia, Nigeria, Venezuela, and Iraq has never bothered oil corporatio­ns and western government­s for decades"




Doesn't seem to bother environmentalists either !!
09:08 PM on 12/20/2011
I am interested in what bothers you:
1. From which oil corporation do you prefer to buy gas/petrol?
2. From where does that oil corporation gets its petroleum?
3. How do you know whether or not that oil corporation is ethical or not?
11:52 AM on 12/21/2011
Slamming oilsands protestors for using oil is bogus. See:
http://www.vancouversun.com/life/Slamming+oilsands+protesters+using+bogus/5891158/story.html