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Katie Hawkes

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LDS Church Ad Campaign: Why Mormons Are on Your Billboards

Posted: 09/20/11 12:23 PM ET

Experience tells me that religion is a touchy subject. The title of my blog alone may have already ignited fiery opposition in the hearts of some readers and sent them straight to the comment box, opinions blazing and fingers flying in a mad frenzy across keyboards and touch screens.

For the record, it is unlikely I will respond to any derogatory or malicious comments. I simply would like to have my say and then let it be. I also encourage all commenters, in agreement with my views or not, to please be kind and respectful to each other.

But back to the title of this post. I wish I was writing this piece to brag about my own picture being on a billboard. (Bucket list, anyone?) I am writing as a supplement -- perhaps preemptive, depending on your location -- to something you may notice cropping up in your communities in the near future. It's true: Billboards, radio ads and TV commercials are about to get a little religious. If you're in New York, you may have already seen it. If you're in Phoenix, it's headed your way. (And if you're in Salt Lake, you probably can't miss it!)

What's a Mormon?

Well, we don't have multiple wives, for starters. The term Mormon is a nickname for The Church of Jesus Christ of Latter-day Saints, derived from the title of our primary religious text, the Book of Mormon. We believe in Jesus Christ. We believe every human being is a son or daughter of a loving Heavenly Father. We believe in living prophets. We believe in the Bible. We believe in eternal marriages and families. We believe in faith, hope, love and charity.

Why the media blitz?

The truth is, there are many misconceptions about my religion. Additionally, there are many people who have simply never heard of us. The purpose of our mass media initiative is to inform people. In my experience, simple facts and knowledge can do much to quell rumors, assumptions and inaccuracies. You may notice the theme of our ad campaign: "I'm a Mormon." Our website, www.mormon.org, features thousands of profiles of members of The Church of Jesus Christ of Latter-day Saints. (Check me out here!)

We want you to know that we are normal people. We are not zealots or fanatics. We are everyday human beings. We have jobs, education, hobbies and interests. Chances are, whoever you are, there is a Mormon you have something in common with and can relate to.

But even as I emphasize that we are normal, relatable people, I want to openly acknowledge that we are different in many ways. Among other things, we do not drink, smoke or engage in premarital sex. We avoid crass and vulgar entertainment, whether it be in cinema, literature or everyday conversation. We aim to seek after things that will let virtue and purity garnish our thoughts at all times. Our religion is a lifestyle, one that we aim to live 24 hours a day, seven days a week.

Why am I writing this?

In the Bible, Peter instructs to "be ready always to give an answer to every man that asketh you a reason of the hope that is in you." I want every person who reads this to know that the lifestyle I lead and the beliefs I prescribe to do indeed fill me with hope and inexpressible joy. I am an ordinary person in many ways. I go to work every day, I paint my fingernails outlandish colors, I frequently eat cereal at midnight and I read more blogs than I care to admit to.

But I am also not ordinary, simply because of a religion that has changed my heart and defines me more than my career, hobbies or possessions could ever do. I have a knowledge of and close relationship with my Savior, Jesus Christ. I have a Heavenly Father who I know hears me every time I get on my knees and pray. I have an eternal family. I have a living prophet I can turn to for guidance in a world that grows ever more unstable. So much in life is unpredictable, but I have hope and peace because I have a knowledge of a God who makes promises of eternal happiness -- promises He does not break.

And, I'm a Mormon.

Want to know more? Want the happiness I feel? Find out for yourself.

 

Follow Katie Hawkes on Twitter: www.twitter.com/k8ehawkes

 
 
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05:23 PM on 10/08/2011
"What's a Mormon? Well, we don't have multiple wives, for starters."

Come on Katie, stop playing the same "ask the right question" game that the LDS church plays!

The correct answer is "Well, we don't have multiple wives RIGHT NOW. We used to, and some day when Christ returns to the earth to rule and reign we will again. We believe polygamy to be the celestial order and in order to enter the highest level of heaven one must enter into it."

Now THAT would have been a truthful, complete answer.

...off to read the rest of your essay.
07:03 PM on 10/19/2011
"We believe polygamy to be the celestial order and in order to enter the highest level of heaven one must enter into it."

One of the many myths she refers to. I find it odd that one can NOT believe in the concept of heaven and eternal familes, yet can still make the accusation that mormons believe in polygamy in the after life...yes, the very afterlife that you acknowledge as fantasy.

Per mormon belief, one does not have to be a polygamst to enter heaven...they don't even have to be married. They simply need to live a life in accordance with the teachings of Jesus Christ. It's not easy, but it's very simple.
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10:48 AM on 11/02/2011
"Now if any of you will deny the plurality of wives, and continue to do so, I promise that you will be damned," (Journal of Discourses, vol. 3, p. 266). Also, "The only men who become Gods, even the Sons of God, are those who enter into polygamy," (Journal of Discourses, vol. 11, p. 269) ~~Brigham Young
02:10 PM on 10/08/2011
Also, Mormons have their own vocabulary, filled with Code-Words and double meanings. One of the speakers to missionaries told them to 'Answer the question they 'Should Have Asked' when they face a difficult/embarrassing question! Mormon 'truth' is what suits them at the moment, not necessarily anything Accurate. History that others find weird/offensive is Spun around to appear palatable. Yup; mormons will spend Tons of $ on a) PR b) a Mall in SLC... but precious little otherwise. 'Follow the Money'!
07:06 PM on 10/19/2011
Mormons happen to be more generous than the average american, and more generous than the average non-mormon Christian. Not just in religious donations, but in secular donations as well. follow the money.

http://online.wsj.com/article/SB10001424052748703766704576009361375685394.html
09:12 PM on 10/06/2011
When a father can walk his daughter down the aisle and give her away at her wedding and not have her need to choose church over her own father, when you can speak freely, openly and honestly, when you believe that God loves ALL his children and we will ALL go to heaven, when every person is allowed to live the life that makes them truly happy and healthy without being told they are wrong and don't know what true happiness is all about, when a mother can love her children equally regardless of what church they choose, when your laws stop changing conventiently at the same time popular culture does and when you stop inserting yourself into my laws to impose your culture on me.......when that happens you have my word I will respect your religion, but until then I see it for what it is and no punchy add campaign is ever going change what it is right now.
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COPESTIR3
05:46 PM on 10/08/2011
fanned and faved!
07:09 PM on 10/19/2011
Mormon laws don't change conveniently at the same time as popular culture. Had they done so they would have embraced and promoted same sex relationships like many other religions. Nor does the mormon church/doctrine ask of, expect, or even support a parent to love one child more than another because of life choices. It's impossible for any human not to be let down by what they see as mistakes by those they love, but the position of the mormon church is simply to love those they care about.
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Larsami1
JUST SAYING
12:53 AM on 10/20/2011
Mormon laws don't change convenient­ly at the same time as popular culture.


I believe they do. But as with any religious organization, they have to seem somewhat religious and different from the world. That's why they can't endorse same sex relationships. Although, if it's state law, they would have no choice. I would ask you to examine the Journal of Discourses written mostly by Brigham Young. These entail laws that were relective of society's at that time. Slavery was prominent and the Mormons were told not to marry or mix blood with blacks or you were to be killed. Please ask yourself why God would forbid blacks to hold the priesthood when Jesus never forbad any. And why when the Carter administration was going to pull the LDS tax exempt status because of racism that a revelation came allowing them to hold it. Did it take God six thousand years to forgive the descendants of Cain? Satan is Christ's brother? God lives on a planet? Required hand gestures to make it past the pearly gates? And you forever having babies on your own planet? Think about it girl.
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Larsami1
JUST SAYING
04:25 PM on 09/28/2011
Acts 5:38, "if this counsel or work be of men, it will come to naught". Lu 12:2, "For there is nothing covered that shall not be revealed, neither hid that shall not be known". As once being a part of this sect, I glad for knowing the facts about it that was all too convincing to leave it.
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Larsami1
JUST SAYING
03:53 AM on 09/28/2011
Sure they're normal people that change with present society conditions. When founded in the 1800's, slavery was prominent. So their laws said not to marry (or mix blood with) a black person or you were to be killed. They tried polygamy because God told Joseph to. Oops, God said to go back to one wife because society didn't like it. They forbad blacks to hold their priesthood because Cain slew Abel and was given black skin because of it. Then in 1978, wow a revelation from God allowed blacks to hold the priesthood because I guess God finally forgave Cain's offspring. Nice.
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Eric N Davis
If a button needs pushing, I'll be there.
04:27 AM on 09/28/2011
FYI, that alleged revelation about blacks and the priesthood was in 1978 (shortly after Jimmy Carter's administration threatened to remove the church's tax exempt status for racial discrimination), not 1984. Mormons HATE it when people spread filthy lies about their church, but keep in mind it's perfectly okay for them to do it, so long as the lie is "faith-promoting". This is what they call, "Lying for the Lord". Just make sure that so long as you are an outsider to the faith, that you have all your facts correct, or they will start playing the persecution card, as well as the anti-Mormon card.
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COPESTIR3
10:22 AM on 09/28/2011
excellent post. And don't forget they will also claim those that left the church may descend into mental illness. That one is laughable.
02:00 AM on 09/28/2011
As many have noted if you have to tell people how normal you are then you're not. Other than Mormons and Scientologists I haven't run into any groups or individuals who go to such great lengths to show how normal they are. But if Mormons want to be perceived as "normal" they could start with talking like normal people. No on I have ever met in my entire life says things like
"""""We aim to seek after things that will let virtue and purity garnish our thoughts at all times."""""
Another poster commented on how hard it was for him (a Mormon) to have non-Mormon friends, he has to avoid religious discussion or correct misconceptions. I find the trouble with religious conversation with Mormons to be just what this whole article is. It is nothing more than another tiresome "testimony" from a Mormon believer who just can't restrain themselves. This is how religious conversation always winds up when talking to a Mormon, emotional testimony and an invitation to read the book of Mormon, talk to the missionaries and so on.

I'd also note that I find Katie Hawks article lacks that rarely seen Christian virtue of humility. I distrust those who go on about how virtuous they are.
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Eric N Davis
If a button needs pushing, I'll be there.
04:31 AM on 09/28/2011
Well said.

Your last line reminds me of what Susan B. Anthony once said: “I distrust those people who know so well what God wants them to do because I notice it always coincides with their own desires."
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Eric N Davis
If a button needs pushing, I'll be there.
05:44 AM on 09/27/2011
Question: How can you tell just how NOT normal a person/group is?

Answer: They constantly and repeatedly attempt to convince you how normal they are by telling you they are normal.

As I recall, when I was a child (in the early 1980s), the selling pint for the church was on emphasizing their differences with the rest of the world. "We are a PECULIAR people" was the favorite catch phrase of Mormons back in the day. The church spent the first 150 years of its existence trying to prove how different and peculiar they were, from the rest of society. Now for the past couple of decades the focus has been, "We're not peculiar anymore, we're normal, just like you."

If Mormons are normal, then I prefer to be peculiar. Go sell your PR stunts somewhere else, I'm not buying.
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search4meaning
Democracy is the worst govt - except all others
02:47 PM on 09/25/2011
What’s a Mormon – Part of a tradition that includes the Mountain Meadow Massacre (google “blood atonement” too), polygamy embraced by its founder which continued until the US government forced it to end (and caused a new faith, FLDS, to be born which mainstream LDS appear to have much sympathy for), the belief that black skin is the mark God put upon Cain and his descendents which made black men ineligible for the priesthood from 1830 to 1978 (when God talked to the Mormon Prez and said, “Hey, let those sinners in”), and a strong belief in their own victimization not because of their own deeds but because of they are God’s children living in a sinful world.

Also, a person who doesn’t believe in state’s rights and is willing to pour money into political campaigns in another state if important religious principles are at stake, such as gay marriage, especially because the leaders of the Church asked their members to do so (Prop 8 in CA).

Finally, a Mormon is usually a conservative who is against social services for the poor unless they are provided by religious institutions. Utah is a very red state.

Why the media blitz – One of our favored sons is running for Prez! We are so excited, and think that we could really go mainstream bigtime if he wins! We are already the fastest growing religion in the US, just think what we could do if Romney wins!
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ModLib Pantheist
03:52 PM on 09/25/2011
not to mention the parallels to the white horse prophecy. The Mormons have long believed that in the last days the US constitution would hang by a thread and the Mormon elders would intercede and save it. Mormons have believed we're in the last days ever since their founding in the millenialistic culture of America's second Great Awakening.

But thank you for bringing up an issue that has been skirted around, favorability of Mormon candidates. I believe this was also a reason for their engagement in prop 8. It wasn't necessarily that they cared about protecting traditional marriage, it was to get the evangelical republican base more on their side and more likely to support a Mormon presidential candidate. Just my opinion.
01:49 PM on 09/27/2011
The white horse prophecy is not actually a prophecy but a mormon urban legend. There is a significant minority of mormons who believe in this legend, but it is not, nor ever has been, doctrine.

The actual mormon doctrine on the topic of the US Constitution is that very soon, Jesus is going to come back from the dead and overthrow the US government and the US constitution. The constitution will be replaced by a theocracy run by Jesus as it's ruler with an all mormon bureacracy to do the work of governing.

This actual doctrine is far more scary than the white horse urban legend, so mormons don't like non-mormons to know about it. Mitt Romney went so far as to lie to George Stephanopoulus in an interview in the 08 presidential race when questioned about it. Geaorge was not familiar enough with the subject to bust him on the lie but did further homework and called him out in the day or so after the interview.
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COPESTIR3
04:43 PM on 09/25/2011
excellent post
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search4meaning
Democracy is the worst govt - except all others
05:30 PM on 09/25/2011
Thanks friend ... I noticed a comment by you through the magic of Huffington Post, so I decided to stop by and read the item myself. So thank you for making a thoughtful comment yourself!
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COPESTIR3
11:49 AM on 09/25/2011
"For the record, I would like to have my say and then let it be." ........"I would also encourage all commentary .......to be kind and respectful to each other."
I have thought about how to respond to this statement for some time. So with all due respect, I found it rather controlling. Once you engage in political discourse in a free society you can expect debate and disagreement. At times it get contentious. I find it interesting, particularly during and after Prop 8, there are continued calls for civility. There have even been claims of persecution. Which in my view looked like political discourse, and debate. "Being kind and respectful to one another," should have been the ground rules during Prop.8. It wasn't. And isn't. I have experience rather cruel personal attacks on this web page by Mormons that don't even know me. my family or background. Indeed, "I would also encourage all commentary to be kind and respectful to one another."
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lacrosselamore
sick of sacntomony and deluded fools
11:08 AM on 09/25/2011
Believe what you want to beliueve and be satisfied with influencuing those you can convince.
Stop trying to pass laws that restrict my choices.
Keep your religion in your church or don't be surprized at the degree of anger directed at you by those youi bully.
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COPESTIR3
11:55 AM on 09/25/2011
This poster encourages us to be kind and respectful. Yet the church itself has set upon a political course that is cruel and disrespectful. They look nice on those ads. They are not nice in the real world. When we defend ourselves or disagree, we are called persecutory. What a racket.
07:23 PM on 10/19/2011
"When we defend ourselves or disagree, we are called persecutor­y. What a racket. "

Look in the mirror much? Isn't that the VERY same argument you use above? Mormons disagree and vote their conceisnce and they are "cruel and disrespectful"?
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COPESTIR3
11:16 PM on 09/24/2011
I look at a church and judge them not by the latest PR campaign, or support of propositions in California. I judge a religious tradition by how it uses its resources for the betterment of mankind. The group I admire the most is not religious. It is the Rotary Club. The rotary used its resource to say no to Polio. Your church uses it resources to open a mall. run PR campaigns, and now billboards to make you all look nice. For that, you have been successful. You all look nice. But at to the betterment of mankind? In my opinion, not so much.
11:24 AM on 09/25/2011
Nice post. Any church which gives you a membership number is a business.
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COPESTIR3
11:32 AM on 09/25/2011
Let there be no mistake, this church is run with a business model.
01:02 PM on 09/24/2011
For anybody who might be interested: Roughly three hundred affirmations of their faith from reflective and believing Mormons can be read at

http://mormonscholarstestify.org/

http://mormonscholarstestify.org/category/testimonies

And the collection continues to grow steadily.
07:21 PM on 09/24/2011
And for anyone interested in what an actual archeologist of note has to say about most everything claimed by the book of mormon:

http://www.pbs.org/mormons/interviews/coe.html

Michael Coe is an emeritus professor at Yale. He spent his life in archeology in one of the places mormons like to claim is a strong candidate for the BoM lands. In short, the archeological record provides no support for those who like to claim the BoM is a historical record of early inhabitants of the americas. The most damning evidence is that no pollen has ever been found *anywhere* for cereals the BoM claims were grown.

That is completely separate from the lack of DNA evidence. The BoM claims arrivals from the Middle east were amongst the "principal" founders of the native americans, though the DNA record indicates this is strikingly not the case. The time periods concerned are practically overnight in genetic terms so any trace should be easy to pick up - no one has come close to finding any supporting evidence. Several LDS geneticists have fallen from the faith when they realized the evidence in the DNA challenged the central occurrences in the BoM. By contrast, the genetic history of world Jewry is so clearcut that Jewish or non-Jewish heritage of any group of people has been trivial to determine.

You will find no scientific support if you choose to believe in the BoM and Occam's Razor would suggest that the whole story is fantasy.
10:24 PM on 09/24/2011
Anyone interested in a profession of faith from a believing Mormon "archaeologist of note" is invited to read

http://mormonscholarstestify.org/2166/john-e-clark

And perhaps also

http://mormonscholarstestify.org/114/john-l-sorenson

(By the way, Michael Coe has had very laudatory things to say over the years about the scholarship of both of these men.)

And more is on its way.

On the DNA issue:

http://maxwellinstitute.byu.edu/display/topical.php?cat_id=488

Several quite prominent geneticists happen to be believing Latter-day Saints. DNA neither proves nor disproves the Book of Mormon.
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Eric N Davis
If a button needs pushing, I'll be there.
04:08 PM on 09/26/2011
Go ahead Danny, keep deluding yourself into believing all the bogus claims. It would appear that you are using the "safety in numbers" argument to bolster your faith. That's a very irresponsible claim to make, in view of the fact that 500 years ago, 99.9% of the world's population KNEW that the earth was the center of the cosmos, and everything else revolved around it. Facts are not dependent upon the number of people that believe in them. Only religion is. And once the number of adherents to any particular religion "dwindles" (to use a Book of Mormon reference) sufficiently, the religion dies with them. But facts still remain.

Since there are FAR more scholarly folks in the world who believe Mormonism is a fraud, than support the church's claims, then by your own reasoning, Mormonism must be a fraud. Otherwise STOP using the bogus assertion that having large numbers of people who agree with you makes your claims valid.
04:21 PM on 09/26/2011
I've made no such argument and hold no such position.

But I've got to hand it to you: Calling me "Danny" is devastating.
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sfcanative
12:21 PM on 09/24/2011
The Mormonism practiced by the LDS Church in Salt Lake City would be a simple footnote in history were it not for instituting the Old Testament principal of tithing as a law and commandment from God. Mormonism has a voice because $500 million/month pours into Salt Lake City every Monday morning.
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Eric N Davis
If a button needs pushing, I'll be there.
05:34 AM on 09/27/2011
I wonder what Jesus would think about money changing hands inside a church that bears his name.
05:32 AM on 09/24/2011
I'm willing to grant to Mormons the possibility that their way of life works well for them. I just wish they'd offer the same possibility to those outside their church, but Mormonism teaches unequivocally that the truest and greatest happiness is to be found only through the Mormon religion.
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drr456
03:56 AM on 09/24/2011
I just want to say to the comments that Utah has the highest population on anti depressants, that the pews are 68% full and people don't attend and the church spends it's money dishonestly,,etc. What all of this tells me is that we're just as normal as any other church. Could it be that people are depressed because they've lost their jobs, their homes, their wife,husband, whatever the Adversary throws at us. God doesn't make us depressed!!!! God doesn't make us hate Mormons, Baptist, Catholics, etc.. The Adversary does! To blame any of the above on the church or any church is just silly. This campaign was not set in place so that you could throw rocks. It was set in place to let the world know that we Believe in Heavenly Father, Jesus was his SON, we believe in the Holy Ghost, and we believe in the gospel. All this other stuff was pretty much what was expected to be said about the church. Typical but that's ok. I'm sure we could come back with all kinds of injustices, statistics, about other faiths, but you won't see that because we ALL believe and THAT's what it's all about. Tib Bits about other faiths is the Adversarys work. That's exactly what he wants people to say or do. He doesn't want anyone in church! He likes nothing better than to stir up discontent among humanity. What church has the biggest following?
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ModLib Pantheist
12:29 PM on 09/24/2011
No one is necessarily saying that the religion directly makes them depressed (although I wouldn't be surprised). But a lot of Mormons claim they are happier than others, when the stats show just the opposite. There are 50k missionaries in the world telling people that they will be happier if they join Mormonism (I know, I did it myself), when that is not the case at all.

You think job loss, foreclosure, death of loved ones happens any less in other states? Utah has actually been on the more fortunate end of the slumping economy, and still have these mental problems. "The adversary" throws these problems at *everyone* but somehow everyone else doesn't get as depressed about it. The trend was in place before the recession, BTW.
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COPESTIR3
10:26 AM on 09/25/2011
I am sorry. Not all the church's are like you. They are not on that degree of ant-depressants that of this population, I have studies this phenomena since the mid 1980's. To be fair there numerous facts. First there is the weather. Lack of sunlight and cold weather can cause season affective disorder. (My grandmother lived in Provo and brought her out to California every Feb. for the cure.)
Most importantly is the concept of personal worthiness. Patients of this faith report that they work and work and work on being worthy and never seem to be worthy. They do not feel valued.
Finally, statements from leadership and from parents of children of shame or worse about sexual orientation is depressing.
In treating depression, there many psychological, social and biological factor that play into this disease process. While the LDS church is not to be blamed in totality for the large percentage of its population that suffers; it does hold responsibility for how those that suffer are treated.
To combat this you can begin by understanding you are perfect and are worthy just by being. You can love one another without having to prove worthiness.