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Katie JM Baker
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Katie JM Baker has written for the San Francisco Chronicle, Wired, and a variety of other outlets (visit katiejmbaker.com for clips).

Blog Entries by Katie JM Baker

Do Women Choose Beauty Over Health? The Surgeon General (And Advertisers) Say So

Posted August 29, 2011 | 09:12:18 (EST)

You already knew that French fries and cigarettes were bad for you. But were you aware that great hair is, too?

Surgeon general Regina M. Benjamin recently warned attendees of the Bronner Bros. International Hair Show in Atlanta, Georgia that women who skip exercising in order to protect...

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How To Cover A Hurricane: Men's Sites Versus Women's Sites

Posted August 28, 2011 | 16:16:18 (EST)

Media outlets have been struggling to uniquely package Hurricane Irene content over the past few days. Breaking news websites and Twitter feeds have floods and power outages covered, so how do lifestyle sites, especially those geared specifically to one gender or the other, find a unique angle?

The examples below...

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PennyChic Blog By Shauna Miller Tries To Make Walmart Chic

Posted March 15, 2011 | 09:42:52 (EST)

It's no wonder that Shauna Miller's fashion blog, PennyChic, is gaining widespread popularity. Her posts are cleverly written and creatively styled, her "models"--Shauna's friends--are real-life gorgeous, and her clothes are both super chic and super cheap. But most intriguing to readers may be her backstory: Miller's a born-and-bred L.A. fashionista,...

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