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Keith Blanchard
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Keith Blanchard is a leading content strategist and author whose current work, "The Johnny Appleseed Project," is available for free in a strange daily publishing scheme. Keith was previously Chief Content Officer at Thrillist and at Story Worldwide, and was a founding editor of Maxim magazine and its editor-in-chief from 2000-2004, the period when it peaked in circulation and ad revenue, and won Advertising Age’s Magazine of the Year (2002).

While at Dennis Publishing, where he served in various capacities from 1997-2004, Keith also launched Stuff Magazine as editor-in-chief, started Maxim Online, created a Maxim channel with Sirius Radio, and served as group creative director. After Dennis, Keith became Wenner Media’s online editorial director, launching the Us Weekly website and running MensJournal.com and RollingStone.com.

Entries by Keith Blanchard

Requiem for a Rogue

(6) Comments | Posted June 24, 2014 | 2:50 PM

The Maxim family -- and it is indeed a family, as anyone who ever worked there for 15 minutes could tell you -- lost its demon patriarch on Monday.

Felix Dennis, despite his self-described dwarfish stature, was a giant of a man. I had the pleasure of working with...

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Cache of Higgs Bosons Found in Church Basement

(0) Comments | Posted February 6, 2014 | 8:53 PM

Less than a year after the first Higgs boson was found in the suburbs of Geneva, Switzerland, the world of particle physics was rocked last weekend when a hoard of 36 of the itty-bitty particles was discovered in the back of the basement of the First Trinity Church in Cambridge,...

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Meanwhile, in News Not Related to Miley Cyrus...

(2) Comments | Posted October 9, 2013 | 1:39 PM

As a species, we humans rock hard. Among our MANY accomplishments (lookin' at you, wheel), we just solved instantaneous global communication. Ka-pow! We great apes now have fingertip access to the accumulated wisdom of five thousand years of our civilization, and breaking human news from all over the world is...

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What Oscar Mayer Should Do This Week: Tweet Your Wiener!

(2) Comments | Posted July 30, 2013 | 6:28 PM

(First in an occasional series of free, and possibly bad, brand advice.)

Why Oscar Mayer isn't tweeting provocative photos of their wieners this week is beyond me. We're in the hot, juicy middle of Hot Dog season... in fact, Friday was National Hot Dog Day. The iconic Wienermobile...

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Touching Infinity: The Touchscreen Singularity Is Here

(4) Comments | Posted June 27, 2013 | 5:39 PM

eBay recently installed the first "shoppable windows" in New York -- essentially gigantic iPads on storefront windows, so you never have to stop shopping for a single second, even when stores are closed. All you need is one working finger: Just scroll and tap on what you want...

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Warning: Population of Content Marketing Experts Surging Out of Control

(7) Comments | Posted May 19, 2013 | 4:47 PM

The world population of Content Marketing Experts is exploding at an unsustainable pace -- 12 times the growth of the population as a whole, and nearly twice as fast as One Direction fan blogs, according to recent pretend census data.

Also known as Social Media Gurus, Life Coaches, Catalysts...

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Tiger Woods Can Still Sleep With MY Wife, If He Wants To

(0) Comments | Posted January 22, 2010 | 11:12 AM

In these troubled times, with a collapsing global economy, a foundering health care system, and endless political infighting in Washington, it can be easy to forget that there's still a celebrity sex addict out there who needs our help.

Don't forget about Tiger. Please.

For awhile, when nothing else...

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A World Without Advertising

(4) Comments | Posted November 25, 2009 | 10:08 AM

Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundantly clear we see damn plenty. They have quietly proliferated across every available surface and airwave our senses can detect; you see them when you're...

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Hear Ye, Hear Ye: Why the Town Crier Shall Perish Not, E'en Though the News-Paper Be Heere

(0) Comments | Posted June 12, 2009 | 12:14 PM

There be much loose talk these days, in Publick spaces diverse, about the looming death of Spoken News. It is voiced about that Mr. Gutenberg's new beast, which is called PRINT, and hath spawned a "News-Paper," must in time spelle the eternal Doom of the noble Towne Crier, who doth...

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Content Producers of the World...Unite!

(6) Comments | Posted May 11, 2009 | 12:02 PM

Why is the media page on the Huffington Post orange? Maybe because we're on permanent Serious Threat alert. Look at the tales of woe that trail down the left-hand lane here. Layoffs and closures and furloughs, investors pulling the plug, ad budgets being tucked back in the drawer until better...

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All Together Now: We're All Very, Very Sorry (The Remix)

(5) Comments | Posted March 27, 2009 | 2:07 PM

Words cannot begin to express how sorry and saddened I am over what transpired.1 I let my family down, and I let this country down.2 I am actually grateful for this opportunity to publicly comment about my crimes, for which I am deeply sorry and ashamed.3 I apologize to the...

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Attention K-Mart Shoppers: Could America's Throwaway Holiday Crap Industry Be Next to Fail?

(41) Comments | Posted February 19, 2009 | 12:06 PM

My wife and I decided this year to massacre Valentine's Day, that fakiest of all Hallmark holidays. It's been years since V-Day even meant dinner and a card exchange, never mind candy and jewelry, but with America officially eating off our grandchildren's plates now, it was time to stop pussyfooting...

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Let's All Stop Whining And Let The Athletes Juice!

(52) Comments | Posted February 11, 2009 | 11:01 AM

He was young...he was stupid. It was a different culture back then. He was under tremendous pressure to perform at a high level.

No, that's not from the intro to Dubya's upcoming memoirs. This weekend, we were shocked, shocked!! to learn that Alex Rodriguez, baseball's own golden boy, used...

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I'll Take MY Bailout, Now, Thanks!

(0) Comments | Posted November 6, 2008 | 5:05 PM

Okay, is everybody happy? Did we get all this figurehead-electing nonsense out of the way? Super...now let's get busy. The country's in the crapper, and there's a whole lot that needs fixing, so let's roll up our virtual sleeves and hop to it.

First order of business: My bailout....

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The Next Great Depression Is Here... If We're Lucky

(120) Comments | Posted October 24, 2008 | 12:22 PM

Don't panic — this is just a speed bump. You want to ride this one out. Think long-term. It's a marathon, not a sprint. Keep your money where it is — trust the market. The worst thing you can do is panic.

Reassuring words, which can all be traced,...

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