Keith Blanchard is the North American Creative Director for Story Worldwide, the only global advertising agency with an editorial department. He's also CEO of Expanding Media and the editor and publisher of The Daily Lowdown, the world’s largest content aggregation site for young men…someday, he hopes. Keith was a founding editor of Maxim magazine and its editor-in-chief from 2000-2004, the period when it peaked in circulation and ad revenue, and won Advertising Age’s Magazine of the Year (2002).

While at Dennis Publishing, where he served in various capacities from 1997-2004, Keith also launched Stuff Magazine as editor-in-chief, started Maxim Online, created a Maxim channel with Sirius Radio, and served as group creative director. After Dennis, Keith became Wenner Media’s online editorial director, launching the Us Weekly website and running MensJournal.com and RollingStone.com. He then became a vice president and partner at Kuma Reality Games, an episodic videogame company.

He has published one novel, The Deed, which did not quite outsell the Bible, and another, Johnny Appleseed, recently finished and in search of an agent, since you’re asking.

Blog Entries by Keith Blanchard

A World Without Advertising

Posted November 25, 2009 | 11:08 AM (EST)


Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundantly clear we see damn plenty. They have quietly proliferated across every available surface and airwave our senses can detect; you see them when you're...

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Hear Ye, Hear Ye: Why the Town Crier Shall Perish Not, E'en Though the News-Paper Be Heere

Posted June 12, 2009 | 12:14 PM (EST)


There be much loose talk these days, in Publick spaces diverse, about the looming death of Spoken News. It is voiced about that Mr. Gutenberg's new beast, which is called PRINT, and hath spawned a "News-Paper," must in time spelle the eternal Doom of the noble Towne Crier, who doth...

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Content Producers of the World...Unite!

6 Comments | Posted May 11, 2009 | 12:02 PM (EST)


Why is the media page on the Huffington Post orange? Maybe because we're on permanent Serious Threat alert. Look at the tales of woe that trail down the left-hand lane here. Layoffs and closures and furloughs, investors pulling the plug, ad budgets being tucked back in the drawer until better...

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All Together Now: We're All Very, Very Sorry (The Remix)

Posted March 27, 2009 | 02:07 PM (EST)


Words cannot begin to express how sorry and saddened I am over what transpired.1 I let my family down, and I let this country down.2 I am actually grateful for this opportunity to publicly comment about my crimes, for which I am deeply sorry and ashamed.3 I apologize to the...

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Attention K-Mart Shoppers: Could America's Throwaway Holiday Crap Industry Be Next to Fail?

Posted February 19, 2009 | 01:06 PM (EST)


My wife and I decided this year to massacre Valentine's Day, that fakiest of all Hallmark holidays. It's been years since V-Day even meant dinner and a card exchange, never mind candy and jewelry, but with America officially eating off our grandchildren's plates now, it was time to stop pussyfooting...

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Let's All Stop Whining And Let The Athletes Juice!

Posted February 11, 2009 | 12:01 PM (EST)


He was young...he was stupid. It was a different culture back then. He was under tremendous pressure to perform at a high level.

No, that's not from the intro to Dubya's upcoming memoirs. This weekend, we were shocked, shocked!! to learn that Alex Rodriguez, baseball's own golden boy, used...

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I'll Take MY Bailout, Now, Thanks!

Posted November 6, 2008 | 06:05 PM (EST)


Okay, is everybody happy? Did we get all this figurehead-electing nonsense out of the way? Super...now let's get busy. The country's in the crapper, and there's a whole lot that needs fixing, so let's roll up our virtual sleeves and hop to it.

First order of business: My bailout....

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The Next Great Depression Is Here... If We're Lucky

Posted October 24, 2008 | 12:22 PM (EST)


Don't panic — this is just a speed bump. You want to ride this one out. Think long-term. It's a marathon, not a sprint. Keep your money where it is — trust the market. The worst thing you can do is panic.

Reassuring words, which can all be traced,...

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