Keith Ferrazzi is one of the rare individuals who discovered the essential formula for making his way to the top -- a powerful and balanced combination of marketing acumen and networking savvy. Both Forbes and Inc. magazines have designated him one of the world's most "connected" individuals.



As Founder and CEO of Ferrazzi Greenlight, he provides market leaders with advanced strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executives, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi's best-selling book, Never Eat Alone.



Widely recognized as a thought-leader among his peers, Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc, the Wall Street Journal, the Harvard Business Review, and Reader’s Digest. An early leader in the quality movement, Ferrazzi was the youngest examiner of the Malcolm Baldrige National Quality Award. He has been named a "Global Leader of Tomorrow" by the World Economic Forum, one of the top "40 Under 40" business leaders by Crain's Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman's "Who's Really Who". Ferrazzi's extraordinary rise to prominence, which includes a stint as the youngest Chief Marketing Officer in the Fortune 500, has even inspired a Stanford Business School case study.




As CEO of Ferrazzi Greenlight, he draws upon a rich professional history to help guide organizations and business leaders worldwide. Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry's first globally integrated marketing organization. His creative marketing strategy drove the ascent of Deloitte's "Consulting" brand recognition from the lowest in the industry to a primary position and spurred the highest featured growth rate in the industry.



Ferrazzi actively supports numerous civic, charitable and educational organizations. He serves on the Yale University Board of Alumni Governors and the Board of Trustees of the Kiski School in Pennsylvania and is also a Fellow of the Berkeley College at Yale. Additionally, Ferrazzi founded Big Task Weekend, an executive roundtable that brings together some of the nation’s top leaders to focus on improving the health and wellness of Americans. Ferrazzi’s interests also include studying the relationship between leadership success and spirituality. He received a bachelor’s degree from Yale University and his MBA from Harvard Business School.



Learn more about Keith Ferrazzi at www.keithferrazzi.com. Learn more about his company, Ferrazzi Greenlight at www.ferrazzigreenlight.com.

Blog Entries by Keith Ferrazzi

Report from Day 1 in Guatemala

Posted December 29, 2009 | 11:14 AM (EST)


My Favorite Twitter-Stalkers

Life is so amazing and my first night in Guatemala (12/26) humbled and reminded me yet again.

I spent my first day touring the city from 2-5, after an 8 a.m. landing. Honestly, I was frustrated: I wanted...

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How to Party Hardy, Alcohol-Free

Posted December 22, 2009 | 10:40 AM (EST)


philadelphia

Continuing with our recent holiday party theme, FG's Queen of Events, April Lisonbee, is grabbing my beloved Ferrazzerita out of my hand for a guest post on hosting without alcohol. April's not only a terrific event planner, she...

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Have Them at "Hello": Pre-Meeting Prep to Speed Up Relationship Building

Posted December 17, 2009 | 01:54 PM (EST)


Joyce Werwie Perry, Business Lunch - from le-poire.com


Happiness never decreases by being shared. - Siddharta

If you want to have a meeting that stands out as the BEST thing that happened to that person that day, you can't...

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Don't Be a Twitter Idiot -- 5 Tips for Better Tweeting

1 Comments | Posted December 15, 2009 | 09:29 AM (EST)


When I started tweeting, I was a Twitter idiot! I made tons of mistakes. Here are the top five (VIDEO after the jump):

Quick hits on the 5 tips:

1. Be generous first. Think about what's in it for your readers.
2. ...

See the...

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Five Steps to a Holiday Dinner that Will Put You on the Map

Posted December 8, 2009 | 07:53 AM (EST)


holiday-party-guide

Throwing a holiday party can transform your experience of the season. It's hard to be a Scrooge while creating an evening to remember - and then enjoying it with happy, heart-warmed guests.

Nervous about your hosting skills? Relief is here:...

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Community Roundup: Top 10 Personal Rituals for Stress-Free Relationship Building

Posted December 1, 2009 | 12:08 PM (EST)


Did you know that 66.3% of people who are happy in their job are confident in their stress management skills?

In a recent post on time management, I asked for your favorite rituals for stress-free relationship building. They were all great! Here are my ten favorites:

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Come Chat with Me, Live on Friday, Noon ET

Posted November 17, 2009 | 11:43 AM (EST)


Lucy the psychiatrist

First, BIG ANNOUNCEMENT: FREE ONE-HOUR COMMUNITY Q&A WITH ME, THIS FRIDAY, Nov. 20, 12 p.m. Eastern, live at KeithFerrazzi.com. Mark it on your calendars now! I'll be live on camera fielding your chatted questions. Come...

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Five Creative Relationship Management Tips to Make Someone Say, "Wow, I Want To Be Your Client"

3 Comments | Posted November 10, 2009 | 11:41 AM (EST)


surprise(1)

"Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit. - e. e. cummings

Free cups of coffee for voters (Starbucks). Free overnight shipping for randomly selected customers (Zappos). Free...

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Would You Be More Successful If You Golfed?

6 Comments | Posted November 3, 2009 | 10:17 AM (EST)


I've met plenty of people who are interested in golf but are afraid to get started. Golf is foreign, something "other people" or even "rich people" do.
foremickey
Fear of the unknown = TERRIBLE reason not to...

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Want to Meet Powerful People? Five Places to Look

2 Comments | Posted September 29, 2009 | 02:08 PM (EST)


The image is one thing and the human being is another. - Elvis Presley

Fame breeds fame. The fact is, all my prowess for reaching out to other people would be far less effective if a few of those people in my Rolodex weren't well-known names. Problem is, while we're...

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Stop Waging Psychological Warfare - On Yourself

8 Comments | Posted September 17, 2009 | 11:14 AM (EST)


leapcover

Recently I received an advanced copy of The Leap, a thought-provoking and inspiring new book by my friend Rick Smith. I met Rick through his work with World 50, the uber-influential executive networking company he founded a few...

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Just Listen to Mark Goulston

1 Comments | Posted September 16, 2009 | 11:23 AM (EST)


Managers, CEOs, and salespeople often tell me, "Talking to so-and-so is like hitting a brick wall."

When I hear those words, I reply: "Stop hitting your head against the wall and look for the loose brick." Find that loose brick -- what the other person really needs from you...

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The Techno-Loner Generation: Are You Raising a Socially Illiterate Child?

3 Comments | Posted September 9, 2009 | 11:28 AM (EST)


Are we raising a nation of teenagers who r omg totally gr8 texters, but total dopes when it comes to managing face to face communication?

Your teenage child sends and receives 2,272 texts a month and spends nine hours a week absorbed in social networking sites. According to this

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How to Win Friends and Influence People by Practicing Social Arbitrage

10 Comments | Posted August 27, 2009 | 05:25 PM (EST)


Friendship makes prosperity brighter. - Cicero

sharingglobeReal power comes from being indispensable. Indispensability comes from being a switchboard, parceling out as much information, contacts, and goodwill to as many people -- in as many different worlds -- as possible.

Engaging in...

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10 Tips to Banish Your Public Speaking Fear for Good

2 Comments | Posted August 26, 2009 | 02:36 PM (EST)


keithspeakingLast week's "Three Steps to Kick Social Anxiety" broke traffic records here. No doubt about it: Meeting new people puts us out of our comfort zone! You guys had a lot to say about public speaking. In fact, there were...

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Three Steps to Kick Social Anxiety and Become Comfortable Approaching Anyone

7 Comments | Posted August 19, 2009 | 02:42 PM (EST)


I was never afraid of failure, for I would sooner fail than not be among the best. - John Keats

There are people who don't think twice about addressing a room full of new people, a table of potential clients, or an attractive single in a bar.

Then there are...

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Orient Yourself Toward Success: Two Quick Exercises to Find Your Blue Flame

5 Comments | Posted August 17, 2009 | 08:04 PM (EST)


I can teach anybody how to get what they want out of life. The problem is that I can't find anybody who can tell me what they want. - Mark Twain

Have you ever sat down and thought seriously about what you truly love? What you're good at? What you...

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Who's Got Your Back: Don't Fear Conflict (Part 5 of 5)

Posted June 16, 2009 | 01:56 PM (EST)


Don't fear conflict. It's part of the process. In virtually every group, conflict is integral to team cohesion. It forces groups to pause and reflect on the current situation, to bring everyone up to speed, and to try to improve upon the status quo. Researcher Dean Tjosvold contends in the...

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Who's Got Your Back: Accountability (Part 4 of 5)

Posted June 10, 2009 | 11:04 AM (EST)


This is the fourth of an exclusive five-part series based on the instant #1 New York Times bestseller Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail (Broadway Business) by Keith Ferrazzi.

READ PART ONE HERE

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Who's Got Your Back: Lose Weight, Get Rich and Change the World (Part 3 of 5)

1 Comments | Posted June 8, 2009 | 10:27 AM (EST)


This is the third of an exclusive five-part series based on the instant #1 New York Times bestseller Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail (Broadway Business) by Keith Ferrazzi.

READ PART ONE HERE

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