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Keli Goff

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When in Doubt Blame the Broad (At Least That's What Campaigns Do)

Posted: 06/13/11 08:22 PM ET

For voters and the media, presidential elections can be a bit like watching the same play performed every four years, only with a different cast, crew, set and wardrobe. But the main characters appear every campaign. There's the frontrunner, the firebrand and the candidate who seems great on paper but not so much in practice. (According to a friend of mine, this time around that would be Jon Huntsman who she's nicknamed the Wesley Clark of 2012: handsome, likable yet completely unelectable.) And then there are the also-rans, those attempting to relive their previous political glory days, and like athletes that don't know when to hang up their jerseys, run for office despite knowing that the last time anyone cared about what they thought, twitter hadn't been born and neither had some eligible voters. This election Rudy Giuliani and Newt Gingrich may end up competing for that role, but their wives may find themselves competing for another: The role of Lady Macbeth.

Callista Gingrich is only the latest in a long line of candidate spouses blamed for allegedly sabotaging their husband's campaigns. You may have heard that last week most of Newt Gingrich's campaign staff quit. According to sources the straw that broke the camel's, or campaign's, back was when Mr. and Mrs. Gingrich took a luxury Mediterranean cruise, after he officially launched his race for the presidency. One anonymous departing staffer pointed a clear finger at the Mrs. saying, "We have a spouse who controls the schedule."

Judy Giuliani faced similar criticisms four years ago, with so many unflattering news items painting her as a social-climbing, temperamental, shopaholic, that the campaign actually began limiting her public appearances, a clear acknowledgment that she was perceived as a liability. But even out of public view her presence was felt. In one notorious incident her husband answered a call from her in the middle of a speech to the NRA, a moment that would haunt him the remainder of the campaign.

Newsweek summed up the attitude of aides on the 2004 Kerry campaign towards the multilingual, multi-millionaire Teresa Heinz Kerry as "we'd lock her in a closet if we could." Then of course there was Hillary Clinton, who spent much of the early years of her husband's presidency viewed as dangerously polarizing until the Lewinsky scandal made her more likable than he was. Even Elizabeth Edwards was eventually caricatured as the shrew that was somehow at least partly to blame for the personal and professional implosion of her husband, despite enduring a terminal illness and his infidelity. While all of these women may not share a party affiliation, they do share a legacy, namely as women who became scapegoats for their husband's failings. (Click here to see a list of the most controversial candidate wives.)

In the case of Newt Gingrich, last I checked he was a big boy, old enough to make his own decisions about his travel plans, and if he's incapable of running something as basic as his own schedule perhaps running a country might be a tad ambitious for him. His aides should lay blame where it's due for that -- with the candidate, not with his spouse.

But I can't help wondering if there's something else at play here, something tinged with a hint of sexism and misogyny. Every time anonymous aides pile on the wife of a candidate (It's almost always the wife, after all when was the last time we read an unflattering profile of Todd Palin?) there's an underlying message there: she needs to be put in her place.

In the case of Gingrich and Giuliani though, I have a feeling there's something deeper occurring -- one of society's oldest double standards. I think ultimately Judy Giuliani and Callista Gingrich never stood a chance with their husband's high-priced advisors. The reason? Because any political operative worth his salt knew from the get-go that Gingrich and Giuliani's affairs with their current wives essentially rendered them unelectable -- at least in the GOP primary for president. But that's not the wives' fault. They weren't the ones who were married or decided on a career in politics. And yet based on some of the sneering they were rumored to engender from such aides, it seems that these little details didn't much matter. They were the ones that ended up silently shouldering the blame for their husband's primary political vulnerability, despite the fact that it was a vulnerability of their husbands' making. The aides were happy to take their husbands' money -- electable or not -- as long as the baggage-bearing Mrs. didn't get too uppity.

After seeing their treatment -- and the treatment of other candidate wives similarly thrown under the bus -- it's no wonder that a number have discouraged their husbands from running to avoid also being run over.

I guess the only way to avoid the throw-the-Mrs.-under-the-bus-syndrome (aka Blame the Broad syndrome) in the future, is for us to have more women driving the bus -- as candidates.

This post originally appeared on TheLoop21.com for which Goff is a Contributing Editor.

 
 
 

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For voters and the media, presidential elections can be a bit like watching the same play performed every four years, only with a different cast, crew, set and wardrobe. But the main characters appear...
For voters and the media, presidential elections can be a bit like watching the same play performed every four years, only with a different cast, crew, set and wardrobe. But the main characters appear...
 
 
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HUFFPOST SUPER USER
MadMadMan
lawyer/author/patriot
06:05 PM on 06/14/2011
Poor babies. If they're standing in front of the bus so it can't move, who the hell do you want to blame?
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HUFFPOST SUPER USER
dkrypt
Unencumbered by political correctness
05:58 PM on 06/14/2011
If your spouse just ruined your Presidential campaign, your spouse needs to be put in his place.
01:15 PM on 06/14/2011
We all know that the only one to blame is George Bush! Have you heard even one speech from Obama? He always blames everything on Bush!
12:31 PM on 06/14/2011
Sorry, I don't buy it. What about all of the constant speculation (during the 2008 primary) about Bill Clinton sinking Hillary Clinton's presidential campaign. President Clinton made several candid remarks during the campaign that prompted her advisors to attempt to sideline him and that got the media pundits all worked up.

It seems to me that Geraldine Ferraro had some explaining to do about her husband's finances. I believe Nancy Pelosi's husband endured similar scrutiny - Barbara Boxer's husband too.

And we did hear negatives about Todd Palin; wasn't he supposed to have belonged to some type of Alaskan secession movement?

I don't think a case can be made for sexism and misogyny being at work here.
HUFFPOST SUPER USER
gurukalehuru
cwtc7
03:04 PM on 06/14/2011
And the masseuse, don't forget about Todd's masseuse
garystartswithg
el sueno de la razon produce republicans
04:30 PM on 06/14/2011
can we agree misandry works just as well as misogony in politics? only the dirtiest survive brutal scrubbings -- all the filth makes your skin thicker.
12:31 PM on 06/14/2011
"But that's not the wives fault." ????? Come now, Ms. Goff, it takes two to tango. The (new) wives are equally to blame if the philandering husband is no longer considered electable due to his infidelity.
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HUFFPOST COMMUNITY MODERATOR
MIvoter1231
I rarely answer replies, too many are just hateful
02:16 PM on 06/14/2011
Co-sign!! What an ignorant statement that the current wife is not to blame.

Ms. Goff,

Normally, I am in complete agreement with you, but this time you are way off base. Any woman or man that has an affair with a married person shares the shame and blame. They didn't have to go along with the affair. The had just as much choice as the adulterer. But not, they did it anyway. They saw something they wanted, and consequences be danged, they went for it. They didn't care that the person wasn't free to be with them, much less care about the person who was being deceived. She has no more morals or integrity than her worm of a husband. And that's an insult to worms.
12:16 PM on 06/14/2011
C'mon. When was the last time you heard anything GOOD about Todd Palin?
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HUFFPOST COMMUNITY MODERATOR
Bike Commuter
logical
12:43 PM on 06/14/2011
That was my reaction too. Todd was portrayed as both too involved and much more marginal than his wife (he was the one who actually was a member of the Alaska Indepencence Party). In a similar manner I saw Bill Clinton described as a liability for HiIIary's campaign. I have also seen unflattering things about PeIosi's husband.
01:01 PM on 06/14/2011
I think I heard someone (not sure if it was McCain or Jay Leno) say Todd was an admirable, tough guy because he broke his arm, yet continued on to complete (even win?) a snow mobile, whoops, pardon me, snow machine, race.

And of course, Sarah has a high opinion of Todd--"Have you seen Todd?!" in response to questions raised about apparently false rumors of their getting a trial separation a while back. Still, it apparently never occurred to her that Todd might want to get away from her, only that she might want to dump him (which she doesn't want to do since he's so awesome!!!).
This user has chosen to opt out of the Badges program
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wayoutleft
my nano-bio coded in a period: .
09:51 AM on 06/14/2011
It's better to blame women because women can always find the right excuse, turn things around, and make anybody sorry they blamed them for anything. Blaming men is like sticking a pin through a bug on a display board. Men who are blamed just sit there being lame and apologetic.

If Weiner were a woman, blackberries would be illegal and Weiner would be the head of a government commission on deceptive Twitter practices.
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HUFFPOST SUPER USER
Bill Duckworth
It is a DOOZY
10:12 AM on 06/14/2011
Weiner did not send picture to himself for ONE REASON. Can you do the TANGO with yourself?
01:50 PM on 06/14/2011
Misogynist much?
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hornedcog
Tax Tea Now!
09:08 AM on 06/14/2011
Tabloids are consumer driven and the consumers are predominantly women.
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HUFFPOST SUPER USER
Bill Duckworth
It is a DOOZY
10:16 AM on 06/14/2011
Dancing and Sex, like drugs and the desire for money have no conscience or Intelligent Quotient

Any damn fool can do it. They just need a partner to do the TANGO

Maybe that is why I dance to the music, BY MYSELF
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hornedcog
Tax Tea Now!
11:27 PM on 06/14/2011
What a Tango'd web they weave.
12:06 PM on 06/14/2011
Predominantly?! Have you ever seen a man with one?
HUFFPOST SUPER USER
gurukalehuru
cwtc7
03:07 PM on 06/14/2011
Yes.
This user has chosen to opt out of the Badges program
hornedcog
Tax Tea Now!
11:24 PM on 06/14/2011
Nope.
08:47 AM on 06/14/2011
This article is a huge stretch. The people cited for "getting in the way" actually did "get in the way". Don't be so sensitive to the truth.
11:31 AM on 06/14/2011
This is about ideology.....not facts.
07:55 AM on 06/14/2011
And sometimes the broad is to blame.
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HUFFPOST SUPER USER
Bill Duckworth
It is a DOOZY
10:14 AM on 06/14/2011
The rest of the time she is the other party of a 2 party relationship or exchange.

I am starting to think America does not have an education problem. It is an Ability problem
03:34 AM on 06/14/2011
This article sounds a bit exaggerated. I've never read a flattering portrait of Todd Palin, but remember quite a lot of stuff about his dabbles with Alaskan separatism as well as his meddling in personnel affairs of the state. I never read an UNflattering portrait of Elizabeth Edwards who appeared to be much more admired than her husband even at the height of his campaign. There may have been some mud on Giuliani's and Gingrich's wives, but I read about it first... in this article. I never had the impression the political vulnerability of either of them was generally blamed on their spouses - although if you Google you can find anything to prove any point, of course.
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multidoc
Re-animating the dead since 1922
08:56 AM on 06/14/2011
Geraldine Ferraro and Dianne Feinstein both suffered publicly from their spouse's activities. This article is definitely exaggerated.
03:21 AM on 06/14/2011
A lot of people will disagree with you Keli but you're 100% right. After all the posing and rationalizations are spoken a woman's place will still be in the kitchen.

Just an aside - its kinda sad and not to her credit that Michelle Obama is so tame. She's a lawyer from an Ivy League (I think) college and obviously brilliant. Maybe that's why she told Sarkozy's ex-wife that she hated being first lady.
12:28 AM on 06/14/2011
Or there may be some truth to it. His staff voted with their feet. I think this article sounds like a stretch. We have all met people who have spouses (male and female) that are just bad influences. Newt has proved time and time again that he does not always think with the head on his shoulders.
11:58 PM on 06/13/2011
Guys rarely admit to being victims of their own poor decision making. To save face they often blame others, especially Lolita. We just know what women can do, right guys?
been2there
Facts have a liberal bias.
11:21 PM on 06/13/2011
Vote out the GOP sexists--they outnumber the Democrat sexists by so much that we can do without them.