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Keli Goff

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Did The Media Stumble With Steve Jobs Coverage?

Posted: 10/10/11 10:20 PM ET

Last week America lost a man who changed the world. Without him and his visionary leadership it's arguable that I, and millions of people just like me, (including many of you reading this) wouldn't be able to do our jobs as well as so many of the small things in life we now take for granted.

If you assume I'm referring to Steve Jobs, the Apple founder who passed away last week after a lengthy battle with cancer, you'd be wrong. I'm actually referring to Rev. Fred Shuttlesworth.

If you just asked yourself, "Fred who?" you're not alone. Though he and Jobs passed away on the same day and both men are credited with spending much of their lives revolutionizing all of ours, you'd hardly know it by the glaring difference in the amount of media coverage each of their deaths received. (Click here to see a list of other celebrities who passed away on the same day.) In the 24 hours following news of their deaths a Google search for "Steve Jobs dies" yielded more than 300 million results, while a search for "Fred Shuttlesworth dies" yielded just 144,000. In the days following the news of their deaths Jobs has graced countless magazine covers. Shuttlesworth has not.

Next to Rev. Martin Luther King, Jr., Shuttlesworth was one of the most important figures of the Civil Rights Movement. Along with King and others, he co-founded the Southern Christian Leadership Conference, one of the most influential civil rights groups in American history credited with making non-violent protest a hallmark of the movement. Shuttlesworth faced two attempts on his life; once when he was severely beaten by Klan members while attempting to integrate the school he wished for his children to attend, another when his home was bombed on Christmas Day. He was hospitalized other times for injuries sustained in his campaign for equality and yet he never wavered from his devotion to non-violence or from his commitment to the cause, ultimately playing a key role in the Freedom Rides. In a nutshell, Shuttlesworth was an American hero who had more courage in his pinky finger than most of us will have in a lifetime, which is why the fact that his death was relegated to the media equivalent of second banana is so unfortunate.

As a Mac loyalist (I own three of them along with two iPods), I can say Steve Jobs definitely made my life better. But Fred Shuttlesworth made my life possible. Without him you probably wouldn't be reading this piece because I would not have grown up in the Southern neighborhood that I did and therefore would not have had the educational opportunities I had or the job opportunities I've enjoyed. Shuttlesworth not only changed my life, he changed our world. Without his efforts, there would likely be virtually no black corporate executives, federal elected officials, not to mention a certain black American president. The list of the doors he opened is a column in itself.

Glancing over Shuttlesworth's death in favor of more in-depth coverage of Jobs would be like if World War II general George Patton passed away on the same day as Philo Farnsworth, credited with perfecting the modern-day television. While we can all probably agree that our lives wouldn't be what they are without TV, we can probably further agree that what to watch on the tube might be the least of our worries had we been conquered by another country.

What's even more disturbing is that the lack of coverage of Shuttlewsorth's death is indicative of a larger trend. According to a study recently published by the Southern Poverty Law Center American student knowledge of the Civil Rights Movement has deteriorated to a startling degree. Which is why it's so incredibly important that we in the media get the story, and amount of emphasis we choose to place on a story, right when we have the opportunity to cover the lives of Shuttlesworth and others like him.

As the Civil Rights Movement's elder statesman age, there is an effort by some to preserve their legacy through the arts. The fantastic new HBO documentary Sing Your Song highlights entertainment legend Harry Belafonte's role as a Civil Rights pioneer while The Mountaintop, a play inspired by the Rev. Martin Luther King, just opened to rave reviews on Broadway. Here's hoping that those of us in the media will catch up to Hollywood and Broadway in doing a better job educating the world on those who transformed it into what it is today.

Keli Goff is the author of The GQ Candidate and a Contributing Editor for Loop21.com where this post originally appeared.

 
 
 

Follow Keli Goff on Twitter: www.twitter.com/keligoff

 
 
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HUFFPOST SUPER USER
Trevor Schmidt
Majoring in philosophy, public policy, life
04:27 PM on 10/25/2011
To answer the question in the headlines: no.
I am not sure what the article said or what was written, but I know that they did not stumble, they had a field day with it.
06:17 PM on 10/16/2011
Thank you for this article. It's very much appreciated.
04:53 PM on 10/13/2011
Just wanted to note that when I first saw this article notification in my email and clicked it, I immediately assumed you were speaking on Fred Shuttlesworth. Then I wondered why this was in the media section, then I read the first few lines in paragraph two and thought "Oh, Steve Jobs." I was pleasantly surprised that you were in fact speaking on Mr. Shuttlesworth. Ok, now I can finish reading the article. :)
08:01 PM on 10/11/2011
Yes the media stumbled but were used to it. They are stumbling again as they give little credence to the OWS movement. They were all over the Tea Party movement. What happened? True movements mean little to the media.
07:50 PM on 10/11/2011
Thanks! I did miss this news item, and his passing is to be mourned. It's good to be reminded of him -- and yes, it would have been healthy for our country for media to take the opportunity to raise up his good work, even if he didn't continue in the public eye, as Jobs.
07:25 PM on 10/11/2011
I live in Atlanta and spent many of my childhood years in Birmingham. So down here any connection to the Southern Christian Leadership Conference is not something to be proud of nor any of the people connected to it. Dr King was for human rights, not necessarily civil rights. He was for the rights of all men, (world wide). Therefore he is known world wide. Many people have shed blood for human rights. Too bad you were unaware of those who lost thier lives litterally for your life. He is not why you have a job or an education. I've am very educated on the civil right movement, in fact was many times hidden in the basement of a baptist church when the riots were headed to town. I saw the bloodshed. There probably is not going to be a holiday named after either man.

On jobs he was a freaking genious. Read about his innovations from his beginning that was far beyond his time. He did leave his mark on the world. Sadly 50 years from now there will be few who remember his name. Just like there are few who really died for you who you remember thier name.
01:57 AM on 10/12/2011
Why is being connected to the SCLC not something to be proud of? Your comments don't really make much sense at all. I'm not really sure what "he" you're referring to when you say, "He is not why you have a job or an education." Who are you talking about who lost their lives for her life?

It also seems that you need to get a better education and learn how to spell "their", etc.
03:11 PM on 10/11/2011
Part of it has to do with Jobs still active and constantly in the news at the time and dying relatively young with many more achievements ahead of him, while the Rev. Shuttlesworth has not been in the spotlight for decades. Even if the Rev. Shuttlesworth had died on a day when no one else of note had, the coverage of his death would have been about the same.
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HUFFPOST SUPER USER
LS Bell
Micro-bio is empty and it will stay that way. . .
04:28 PM on 10/11/2011
which is still sad. . .
01:45 PM on 10/11/2011
I saw you on the Rattigan show. Brava! This, unfortunately has to do with what the media finds important, and that will never reflect deeper values, but always what is most trendy, now and in the moment. Harry Belafonte is currently getting coverage for his book and movie, and the truly sad thing is that most young people don't know who this giant is, because he gave up the pursuit of mammon and pop culture fame to pursue social justice. But the deeds outlive the man.
Ifeomamn
When MSM report Facts, USA thrives.
01:42 PM on 10/11/2011
On June 25 2009, it was announced that Farrah Fawcett had passed away. Less than 2 hours later, it was announced that Michael Jackson had been rushed to the hospital and later announced that he had died.

I hope you wrote then and questioned why Fawcett was immediately moved off the news and for several days, Michael Jackson's passing was 24/7.

We are not all clones of one another. Unfortunately, the way our media is today is, geared into what would generate ratings, instead of what the newsworthiness are.
05:20 PM on 10/11/2011
Why would she do that? I'm not even going to attempt a value-comparison of Fawcett and Jackson's lives; doing so would be neither proper nor relevant. But the truth is they were both entertainers, and regardless of how tremendous they were, neither made Ms. Goff's life possible. Neither can be credited with fighting battles that would help secure the civil rights of millions of Americans, such as Ms. Goff.

Jackson made Thriller, Fawcett made Charlie's Angels, but Fred Shuttlesworth helped make integration palatable and the ballot box accessible. To me, those are infinitely more important, and if you didn't get that you either misread the piece or wouldn't get it even if you read it 1,000 times.
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HUFFPOST SUPER USER
NerdyStudent
Sorry, your micro-bio doesn't meet our standards
09:19 PM on 10/11/2011
Well said, lfeomamn's comparison was totally inane.
Ifeomamn
When MSM report Facts, USA thrives.
02:16 AM on 10/12/2011
No one would denigrate Fred Shuttlesworth's accomplishments. Again, in today's media, they are no longer there to inform and educated but to gin up ratings. To the today's media, Steve Jobs was a modern day Edison. He was a modern day intrigue, the Journos of today knew him. Many sat next to him and watched his many tutorials. Therefore, he would get there attention. Hence my comparison to Fawcett and Jackson. If you failed to get the analogy, then, there is nothing that I can do about it.
01:11 PM on 10/11/2011
Reverend Shuttleworth has been way off the media radar for too long. Unfortunately he was no longer news.
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Philip Taylor
@ptaylor98 on Twitter
12:42 PM on 10/11/2011
Unfortunately, the news media always reports celebrity news, like Job's death, and not significant events, like the death of Shuttlesworth. Fortunately, there will always be those, like the Huffingtonpost, who correct our thinking. This article is evidence of this. Thanks!
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HUFFPOST SUPER USER
NerdyStudent
Sorry, your micro-bio doesn't meet our standards
09:20 PM on 10/11/2011
You must of missed it, HuffingtonPost was PUMPING out and still is, pumping out the Steve Jobs stories. Barely a blurb appeared on the main page.
This user has chosen to opt out of the Badges program
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michelleobamaok
Are Racial and Religious Intolerance the New Gay?
12:30 PM on 10/11/2011
The world will teach your children pop culture if you let them. It is up to parents, caregivers, and teachers to inform us of the important people in our daily lives and our history.
12:19 PM on 10/11/2011
The author just makes an interesting point... Keeping a healthy perspective is always good.... And we all need to remember that how famous you are, or how many people know your name is not always a measure of your value to society or talent... But also it means that lack of news coverage does not mean lack of appreciation by those who remember...

Thanks, Keli for causing us to remember the Reverand and what he did.

I never expect the media to be the statement of what IS....
12:03 PM on 10/11/2011
I can't understand how the LEFTWING MEDIA DIDN'T REPORT THIS WORLD WIDE! I think they try to hide just as the muslim terror groups hide it when one of their radical leaders die!
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papapj
..light as a feather..
12:58 PM on 10/11/2011
Perhaps because the media isn't left wing....?
11:38 AM on 10/11/2011
The world? India? Russia? Mexico? Italy? China? Japan? Whats that 1/2 of the worlds population. Still posting over the top Keli.
11:23 AM on 10/12/2011
couldn't agree more. she's way over the top. treating the african American personalities like they changed the whole world