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Keli Goff

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Why I'm Wearing Betsey Johnson & Vivienne Tam (and Why Every Black Woman Should)

Posted: 09/22/2010 4:54 pm

A few weeks ago I did a story that appeared on this very site about Obama's--the President, not the First Lady's--impact on the fashion world. I noted that since "Yes We Can" fever began sweeping the nation in 2008 (and Vogue editrix Anna Wintour began hosting fundraisers for him), more black women have begun to appear on the covers of Vogue magazine, including his lovely wife Michelle, who was followed by Beyonce...and just this year Halle Berry snagged the coveted cover of the September issue, the first black woman to do so in more than two decades.

But apparently I popped the champagne too soon. According to an analysis just published by the news site TheLoop21.com (for which I am a political blogger) most of the runways at New York Fashion Week this year were about as diverse as a Tea Party rally. Meaning they weren't.

Out of 4699 looks, 405 or 8.6 percent models were African-American, 345 or 7.3 percent were Asian, 114 or 2.4 percent were Latino, 149 or 3.2 percent were considered other (we couldn't decipher their ethnicity but they weren't Caucasian) and a considerable 3686 or 78.4 percent were Caucasian.

Out of 144 shows, 25 shows featured no models of African-American descent. Nineteen shows featured no models of Asian descent, Latinos only appeared in 63 shows and of those only 31 shows had more than one model. Caucasian models dominated every single show, and there wasn't one show in which they did not appear. You can view analysis of every single show and corresponding spreadsheet here.

The good news is there were some designers who made sure that their runways reflected the diversity of the consumers who wear their clothes. Betsey Johnson, Gwen Stefani, Diane Von Furstenberg, Marc Jacobs, Vivienne Tam and First Lady favorite Jason Wu all had multiple black models and models of all colors in their shows.

I know what labels I'll be buying this weekend.

www.keligoff.com

 
 
 

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11:47 PM on 09/25/2010
I'm not shocked by those statistics. In fact they aren't very far off USA population. So forgive me if I wonder what the big deal is.
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Queen Cassandra
Nothing but the Truth people
04:18 AM on 09/25/2010
I wear my own designs. My Beautiful Face.
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03:13 PM on 09/24/2010
Simple solution....we need more black fashion designers. Now move on, please.
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02:10 PM on 09/24/2010
yes the everyday huff poster can whip out an extra 2k to buy a pair of pants.
02:32 AM on 09/24/2010
I must say in fashion nationalities (not race, not the color of your skin, but the country you are from, people!) should shouldn't be taken into consideration. Fashion and beauty transcends culture, and fashion and beauty are industries in much of the world. There are also issues of exposure to first world countries - there is probably at least one beautiful 5'10" slim 18 year old with legs up to her neck wandering around somewhere on Earth, but she won't be discovered because she lives in BF Nowhere. And maybe she's considered ugly in her culture to boot.

Should there be a fair representation of races in fashion? Yes, I really believe so. But there are other considerations, noted above along with many other reasons. And shame on the author for singling out African American women only. If we're going to break it down like that, am I supposed to be mad if are more Eastern European models than white American models? Or models with blue eyes instead of green? Sorry, I totally don't care (and I don't know if either of those are true).
10:43 PM on 09/23/2010
Statistically can I be the one to inform you that MOST and I mean THE OVERWHELMING MAJORITY of black models used are not African-American so you can just relax with the PC sensitivity. If you want me to start naming black models used and list their countries I can provide that information asap.

In fact here are the top black models on the runway right now: Jourdan Dunn - BRITISH, Sesilee Lopez - DOMINICAN, Alek Wek - SUDANESE, Liya Kebede - ETHIOPIAN, Rose Cordero- DOMINCAN, Arlenis Sosa- DOMINICAN, Joan Smalls- PUERTO RICAN. I'm sure I don't need to continue pointing out the fact that most black models are African lots of Senegalese and Nigerians. And lots of Dominicans and a few Americans like Chanel Iman and Lyndsey Scott so STOP with the African American foolishness.
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getreal23
No retreat, no surrender.
12:09 PM on 09/24/2010
True as a writer she should get her facts straight. NOT all black women are African Americans. I agree with the article on principle in that if you only feature caucasian models, then it simply means that is your target, therefore I wouldn't be buying your clothes.
07:31 PM on 09/23/2010
yes sometimes the designers do choose a certain skin color but it's only in the most superficial way. like: "let's have a stark white stage and a bunch of black girls in these bright colors." or, "we'll have a metallic stage and a row of white girls in metallic clothes and crazy techno." something like that. keep in mind it's a show, you are also trying to entertain your viewers-anything to sell an outfit. also stats do play a role, lots of whites in the US population. I used to model and the only thing that was important at a fitting was that you actually fit into the outfit and that it hung properly on you. they certainly did not bother with my skin color. I have brown skin.
07:12 PM on 09/23/2010
wow nice dissection, FionaWeeks. nice writing, too.
04:05 PM on 09/23/2010
I am very surprised that there isn't more of an Asian representation on the runways. A number of Chinese and Japanese women, in particular, covet and purchase top brands.
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Suntio
Amat victoria curam.
09:52 AM on 09/24/2010
It's not about that, it's about whether or not they fit the model "mold". Most Asian women are not very tall.
02:00 PM on 09/24/2010
Point taken, and in that case, there are plenty of African women who are tall and thin but their other external qualities smack westernized standards of beauty in the face...can't have that now can we? (complete sarcasm there)
03:29 PM on 09/23/2010
I don’t disagree with Ms. Goffs stance that there should be more women of color appearing on the runways, I do however find issue with her presentation of an argument. Even her selection of designers who she reccommends to black women is some what random. Statistically (based on the chart she presented for evidence) Sophie Theallet & Mara Hoffman had the highest percentage of black women in their show (1/3 of the models who walked in the show were black) followed by Tracy Reese with 30% of their models being black and Rachel Roy & Halston, each with 25%. Vivenne Tem came in with 16% and Betsey Johnson at 18%.

This article very much just seemed like an attempt to control the thoughts and decisions of black women. Word choice and deliberate omissions belittled Goff’s credibility and made you question the real purpose behind the article, assuming there was one.

((And for the record, because it always comes up when discussing race, I am black))
03:28 PM on 09/23/2010
Re-examining the title, it already appeared that Goff was attempting to draw in a certain reader, and was already trying to create a mindset she wished for them to take on. By adding the tag on the headline (Why every black woman should) she implies from the start, that if you are a black woman reading this, she’s about to explain to you why you need to feel and act exactly as she had. It’s almost an implied order. She uses statistics relating to most minority group within the article, but the title is directed completely at black women.

I think that fashion is subjective, and I’ve seen many shows where “the look” is completely paled features, for example. In a show like this, it wouldn’t make sense to cast an African-American face, is it racist, or is it fashion? I think that some of Goff’s facts were presented in a way to imply racism, but plainly, the statistics proved the exact opposite. For example, at one point she says “Out of 144 shows, 25 shows featured no models of African-American descent.” By framing the stat this way, she is trying to highlight there were so many shows that had no African-American women walking the runways. However, this same statistic backwards (119 shows did have black women, 85%), reflects a totally different idea.
03:28 PM on 09/23/2010
I have to write blog commentaries for a class on campus and I wrote one on this article and felt the need to share:

When I first saw the title of this post on the Huffington Post, I was intrigued. I was familiar with both the designers, but didn’t really understand the correlation between their name in the title, and why BLACK women in particular were being encouraged to wear their clothing. Why Betsey Johnson? Why Vivienne Tam? Why black women?

In her article, Keli Goff analyzes the number of appearances by black women and gave figures to show that black women only made up 8.6% of the models who walked this years runway, 7.3% Asian, and 2.4% Latina. Taking at a face value, I think that these numbers do appear stark, however by the time I finished the article, I felt that instead of Goff’s presenting the facts in a logical, non-bias manner, she instead utilized imposing language in an attempt to futilely to defend her opinion.
01:56 PM on 09/23/2010
You're supposed to look at the clothes, not the models.


The models are merely walking hangers.
03:35 PM on 09/23/2010
Exactly! Shopping for brands based on the models race seems rather ridiculous. Almost as ridiculous as voting for a president based on his race.
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ToniaB
06:11 AM on 09/30/2010
Considering that we've only had one President of a different race I don't think we have that issue....
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ToniaB
06:09 AM on 09/30/2010
That's one way of looking at it; but we also have to take into consideration that most people do look at the models because models sell clothing, and certain type of clothing are representative of race...
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shutterbabe
“We can't stop here, this is bat country!”
02:11 AM on 09/23/2010
Why do I find this premise so offensive? Beauty is beauty. I do not need percentages or ethnic classifications to inform me of the diversity in the modeling industry. Why create more division with descriptives and numerics? Let's enjoy our humanity. Math is an unnecessary distraction here.
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Yam716
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08:14 AM on 09/23/2010
Hi Shutter,

I, like the writer, an African American woman, notice that there are divisions. I think it's more likely that you, a white woman, don't notice because the media is flooded with images that look like you. The Caucasian look is seemingly the status qua. Mostly every industry is catered to you. I'd like to see more images of ethnic beauty (not just AA ones) in the main stream as a whole.

At the end of the day, it's all about consumerism. If a brand catered to a broader clientele, it would make said brand more money. Because certain brands never use ethnic models, I would never patronize those businesses.
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10:50 AM on 09/23/2010
While I agree with you, I have always felt uncomfortable with the idea that an individual doesn't notice the lack of diversity if that person is in the mainstream. Basically, it means "you don't notice because they are like you and you are not smart enough to figure out what's missing here."
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shutterbabe
“We can't stop here, this is bat country!”
11:34 AM on 09/23/2010
Hello Yam,

I appreciate your well written post. I am a documentary photographer, one who has traveled extensively and lived for over a decade in another country. I was the minority, one of a few white faces and female! I still never felt any separation. I felt human. I grew up in a "melting pot" environment and can honestly say I am colorblind to a degree. I played/socialized with all children and never realized they were different than me. I know this is just my story and I honor everyone's individual experience and perception.

My comment (which might have lacked a certain clarity as I wrote it just before I closed my eyes) meant to relay that I wish we could all just see the beauty in all beings. I know ( from my own industry, which flows into fashion, consumerism) that many companies have a preconceived notion of their targeted demographic. I see it as being directed towards ages rather race but that is obviously not the norm, according to Keli's blog.

I am a humanist and I suppose that makes me a dreamer. One world, one beautiful vision. One day, one Love. Thank you for helping me see another aspect. With every respect, alllow me to be your #32 fan. Thank you for responding.
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02:17 PM on 09/24/2010
thats easy to say if your not on the short end of the stick. there is institutional racism, it does exist in the modeling world. so for those that are standing up and speaking out i stand with them.
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shutterbabe
“We can't stop here, this is bat country!”
03:01 PM on 09/24/2010
You have misunderstood my intent, Pema, but I do respect your opinion for taking a meaningful stand.
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c-tom
Badges we don't need no stinking badges
12:19 AM on 09/23/2010
Counting seems so bourgeois.
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cornelison
College grad. Life-long liberal.
02:22 AM on 09/23/2010
After two years of internet viewing of fashion shows it looks like 10%. On the internet the black models look darker than they do in person. Hard to look at. Just an objective observation.