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Kellie Cummings
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Kellie Cummings is a business consultant specializing in practices that fortify trust during periods of change and uncertainty. She is accredited by the International Association of Business Communicators (IABC) and received the Platinum Marcom award for her communications strategy during the financial crisis.

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Entries by Kellie Cummings

Home Depot's Sloppy Mistakes Tarnish Its Once Bold Brand

(5) Comments | Posted September 25, 2014 | 5:21 PM

Image by Mike Mozart

Massive crises catapult a company's name into the headlines at every major news outlet around the country. In terms of pure brand exposure, these events are priceless. Weeks after announcement of Home Depot's security...

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Why Car Companies Are Not Becoming Safer

(0) Comments | Posted March 24, 2014 | 5:50 PM


"You cannot regulate virtue," said Bill Michael, EMA Head of Financial Services for KPMG, in a speech about increasing trust in the banking sector. His argument claimed that companies must focus on improving their culture and behavior, because regulations...

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Learning How to Keep Culture Alive From Martin Luther King, Jr.

(0) Comments | Posted February 25, 2014 | 4:30 PM

Last night I attended a panel discussion at the Washington National Cathedral on Martin Luther King, Jr.'s "Letter from Birmingham City Jail." The panel included U.S. Poet Laureate Natasha Trethewey; Yale Law professor Stephen L. Carter; American civil rights leader Julian Bond; Washington National Cathedral Dean...

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WestJet's Viral Miracle and the Year of the Emotional Brand

(0) Comments | Posted December 26, 2013 | 1:33 PM

Co-authored by Michelle Suazo, President and Creative Director of IndigoPark.


In the midst of the busy holiday travel season, children of all ages stopped at a display in Canada's WestJet lounge and told Santa what they really wanted for Christmas. Smiles...

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The Day That Branding Died

(6) Comments | Posted September 13, 2013 | 1:22 PM

During the financial crisis, brand promises were broken amidst a dearth of accountability. When Lehman Brothers fell and set off a chain of reactions that threatened the global economy, business leaders focused on operations and overlooked their customers' emotional experiences.

While Americans waited for the economy to stabilize, the...

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How Trust Became the Currency of Business

(5) Comments | Posted June 3, 2013 | 3:40 PM

In the wake of the global financial crisis, everyone from Capitol Hill to Wall Street agreed on one goal: restoring confidence in the nation's financial system. New regulations and business decisions to reduce operating leverage and align compensation programs with customers' long-term interests were all developed with the singular vision...

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