Here's How a New Social Contract Can Empower the Individual Under Globalization

06/15/2015 01:17 pm ET | Updated Jun 15, 2016
QUIQUE GARCIA via Getty Images

ISTANBUL -- Nowadays, with the global economy undergoing fundamental transformation, workers worldwide are coming under significant pressure. Particularly in developed economies, social policies must adjust to provide the support that lower income groups need, while encouraging growth and advancing wellbeing.

The pressure has been unrelenting and inescapable. In the United States, real (inflation-adjusted) compensation for men with only a high school diploma fell by 21 percent from 1979 to 2013. In much of Europe, which provides stronger wage protection, unemployment has soared, especially since the euro crisis began in 2008. Germany and some Northern European countries remain an exception, although the German labor market contains a large low wage, mini-jobs segment.

Driving these trends is the changing nature of work. For starters, services have been gaining ground worldwide, especially in developed economies. From 1970 to 2012, the GDP share of services in the OECD countries increased from 53 percent to 71 percent.

New technology and "intelligent" machines are not only displacing many types of workers in both the manufacturing and services sectors; they are also facilitating the rise of new business models, in which individuals perform (mostly low-paid service) jobs within loose networks, instead of as dedicated employees of structured organizations.

For example, the ride-sharing service Uber now has 162,000 active drivers in the U.S. alone and is displacing traditional taxi services. The startup Handy hopes that its app achieves similar success in connecting customers to independent contractors providing various household services. As technology races ahead and value chains become globalized, workers must adapt, whether by changing jobs, relocating or acquiring new skills -- a challenge that is particularly burdensome for older workers, but demands a new approach to life planning for all.

Some people -- especially those who acquired valued and flexible skills early in life, as well as those who are already in strong positions because of inherited wealth -- can flourish in this new economy. Millions of others, however, are ill-prepared for the new age. And it is their growing anxiety that is fueling the rise of identity politics, with populist leaders and movements appealing to ethnic or religious solidarity in the face of the impersonal forces of change.

Center-left parties face a particularly difficult challenge, as their lower-income electoral base is lured away by anti-immigration, chauvinist competitors. Making matters worse, the fragmentation of production (whether in goods or services), together with intensifying fiscal pressures, militates against these parties' traditional reliance on collective bargaining to create systems and policies that insure citizens against shocks and misfortune.

The right-wing response to this challenge -- essentially to dismantle the welfare state -- would leave the majority of citizens exposed to economic shocks and structural shifts (merely reinforcing their sense of isolation and vulnerability). The progressive response, by contrast, must entail strong social policies -- including both insurance and protection -- compatible with new technologies and types of work. Concretely, this means that, instead of generalized social protection, each citizen would have a lifelong individual budget of support and security, while requiring that eligible recipients show initiative in determining how to adapt.

The main difference between the progressive vision of a society underpinned by these "citizen accounts" and the conservative idea that individual citizens should create personal retirement accounts, take out student loans or cover their own health insurance is the public sector's role. Not only would the public sector take primary responsibility for financing social protection; public policy would also frame cooperation among government, employers and recipients to eliminate duplication and bolster effectiveness and fairness.

For example, a lifelong "family account" would enable paid maternity and paternity leave, provide child care support and allow time away from work to care for the sick or elderly. It would combine some general rules with income-adjusted financial contributions by the state, employers and individuals. A "learning account" would set the parameters for educational support, including lifelong opportunities to acquire new skills and to teach skills to others.

Basic forms of such a scheme already exist in many countries. Norway offers 49 weeks of parental leave with full pay, or 59 weeks with 80 percent pay. Both parents must use at least 10 percent of this budget, but they can also roll part of it over to use when their children start school (and again benefit greatly from parental support). Of course, few countries are as wealthy as Norway; but the principle -- including support for elder care -- can be applied to 30-, 40- or 50-week periods.

France, too, is now moving in this direction, creating "individual activity accounts" that aim to streamline its social policies, without sacrificing its sense of national solidarity.

To be sure, this approach will not magically resolve all of the challenges countries currently face. Fiscal constraints will remain, as governments continue to fund public goods. Adequate taxation of high-income individuals and high-profit companies, together with strong and sustained efforts to reduce tax avoidance, will become even more vital to defend the revenue base. And unions will still be needed to defend their members' interests.

Nonetheless, a new social contract is needed to account for the increasingly important role that individual preferences, and individual responsibility, play in today's world. Each citizen should feel empowered, not isolated and abandoned, in the face of globalization and technological transformation.

With this approach, social democracy can again drive progress, instead of being stifled by identity politics and market fundamentalism. That would serve not only the cause of social justice, but also the goal of sustaining the skilled, happy, and healthy workforce that a successful economy requires.

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