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On My Reinvention, and Life After Sony/Columbia Records

Posted: 02/24/2012 9:25 am

Singer/songwriters Kenny Loggins, Gary Burr and Georgia Middleman recently formed the new band Blue Sky Riders, and were profiled by Huff/Post50 in February. They are finishing their first album, "Some Experience Required," and will be chronicling their experiences as a band in this blog.

There's a magic that comes with being aware you're "onto something" while you're onto it. It fills you with a strange sense of purpose that seems to invigorate the project and deepen the vision, even when you feel like all you've got is fireflies to follow, just the hint of heat and light out ahead, it teases you on, leads you somewhere you can barely see in the distance, toward an ancient city shrouded in fog, just waiting for you to come discover it.

Joseph Campbell, America's late/great mythologist, once famously said, "Follow your bliss." Others translate it as "follow your heart." I call it, "follow the juice," meaning follow the rush that leads you to something that turns you on, that feels like it might be fun, that gets the juice flowing. And that credo, quite simply, led me to the creation of Blue Sky Riders.

The Riders was my "mythical city in the distance, waiting to be discovered." But the path here can be traced all the way back to 1998, to a version of myself I was very unwilling to let go of, but of course, fate had other plans. I didn't know that devastating news was a veiled message of rebirth. But do we ever?

Eventually I would be inspired to "reinvent myself," a decision half driven by creative inspiration, and half by survival. And isn't it always?

Actually, I recommend it, this "reinventing yourself" thing. Truth be told, I'm having more fun these days than I've had in years, and the results (music, mostly) have been turning out pretty darn good, if I do say so myself.

But why, after so many years of "pop success," would a semi-sane man decide to start it all over again? Why risk it?

I'd been on Sony/Columbia Records since I was 21 years old, and the habit of being their recording artist was deeply ingrained. I'd seen about six different company presidents come and go, so I began to actually believe I would slip by like Johnny Mathis did, and just hang out there forever, "10 feet tall and bullet proof." After all, my last CD, "Leap Of Faith," had just passed a million units in sales. Surely things were still at full sail, or damn near cruising speed?

It wasn't until I got a call from my manager, who heard it from a secretary to an under-assistant, who was told in passing by the janitor, that my services would no longer be needed at Sony. An unceremonious sacking, to say the least. Not even a gold watch and party hats for selling 30 million records over almost as many years.

Suddenly my Daddy Warbucks was no more. That unseen "father figure," the record company I'd grown so very accustomed to counting on, had moved on to younger, cooler things. Overnight, the record I was in the process of recording sputtered to a stop, and without the aid of the company recording budget, my cracker-jack production team disbanded. I was simply going to have to figure out what to do next. Or not so simply.

So let's see ... Retire? Teach? Learn to paint? Yoga? Learn a new skill? At 50?! Look out below ... here comes the dumps.

I crashed hard. Since my first paying job was touring in a band called the "Electric Prunes" as an 18 year old, I was "unhireable" now, trained in nothing (or so I thought).

I spun head over heals into a dark depression. After all, "Who am I if I'm not 'the famous Kenny Loggins?'" It felt as if not only Sony, but the world was done with me! I'd hit the "Too young to die and too old to rock 'n roll" phase. (For some reason it never occurred to me to just ride on the success I'd garnered over the years. Curious.)

What I ever-so-slowly began to realize was that my emotional well-being was a product of my being a creative ... being. I just needed to stay active, creative, in order to feel good. To her credit, at the urging of my then-wife, Julia, I invested in myself and kept writing and recording. Honestly, I spent a lot of our savings, too much, but it gradually pulled me out of the dumps, so for me it was money well spent. I'd love to say that that CD, "It's About Time," went on to become a huge success, and wouldn't that have made a tidy ending to my little morality play, but that was not to be.

But through that process I'd discovered the problem with my head wasn't what I was doing, it was why I was doing it. I had to see that "writing" for me is simply who I am, and that's not really Mr. Rock Star. I had to learn to stop judging my success, indeed my self-worth, by my sales. "Control the controllables," my friend Bill Leopold used to say, and whether or not folks flock to your door with fists full of cash does not fall under the category of "controllables."

So I kept writing, kept recording, and gradually I got heard by folks who thought it would be cool to have me write/sing for their project or their brand, and while working on a CD for Target, I met Gary Burr, and the rest ... will be history.

My meeting Gary Burr and later Georgia Middleman will have to wait for another blog, but for now I will leave you with thee words of advice, should fate be delivering you a similar message: Follow the juice, even if it takes a few years to materialize.

Headshot Photo Credit: Joshua Black Wilkins

Check out part two of a series of videos in which the Blue Sky Riders answer Huff/Post50's big life questions. Here, they discuss the best advice they ever received.

 

Follow Kenny Loggins on Twitter: www.twitter.com/kennyloggins

Singer/songwriters Kenny Loggins, Gary Burr and Georgia Middleman recently formed the new band Blue Sky Riders, and were profiled by Huff/Post50 in February. They are finishing their first album, "Som...
Singer/songwriters Kenny Loggins, Gary Burr and Georgia Middleman recently formed the new band Blue Sky Riders, and were profiled by Huff/Post50 in February. They are finishing their first album, "Som...
 
 
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12:29 AM on 03/12/2012
What makes one tic, "follow your bliss", "follow your heart". All one and all correct. You get it my friend, the doors to success are with you! Angelgroove.
07:10 AM on 02/27/2012
Ken Geering London.
Had the pleasure of meeting you twice in Atlantic City and Las Vegas when you were there with Jim Messina. Always been a true fan of your music and Janet Rovison keeps me informed of all tours etc.,
Maybe the new birth with the Blue Sky Riders will at last bring you to Blighty.
Wishing you all the best.
Ken and Carol.
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AllanHunkin
Create Elegant Solutions
04:04 AM on 02/27/2012
Kenny, it is good to see your name pop up here. As you'll recall you and I were discussing doing some personal growth seminars together at the time (1998). Thank you for filling in some of the gaps. Not knowing the music business I had no idea what you were going through. I can see in your writing today that you have caught a new wave of inspiration and I couldn't be happier for you. For the literally millions of Kenny Loggins fans out there we all say a collective 'You go boy!"
11:21 PM on 02/26/2012
Kenny - I played your songs on the radio from 1979 to 2010 - when I got laid off from my job just shy of 50. I decided to write a book about inherent divinity to help change and save lives called - You Are God's Best Idea! (Balboa Press/Hay House) Whether I go back to radio or not - is still up in the air. In the meantime - I'm teaching - coaching - speaking and writing about the message that - regardless of your present employment or financial status - You are Divine and Important - Needed and Necessary - Loved and the Beloved: You Are God's Best Idea!

Keep giving us your music - so much of which has become our music. God bless you Kenny - you were the very first artist I ever saw in concert - Columbus, Ohio in 1982. I can't wait to see you again when you come Washington state way.
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Kenny Loggins
02:37 AM on 03/10/2012
As I see it, we are the reason why are culture discards us at 50 yrs. Weren't we the ones who said, "Don't trust anyone over 30?" Well, yes, we had good reason to say that in the early 1960's, but the disdain for age this country holds has created a generation unrespected and undervalued. Experience counts for almost nothing now, and youth represents innovation, not inexperience. (Unfortunately, it often represents cheaper labor.)
We MUST keep up with technology if we are to remain desirable in the work place. Yes, it's all moving at the speed of light these days, but it is what it is. It is useless to fight the forward trends, unless your looking to become obsolete.
we are the first generation to refuse to get out of the way. "Power to the HP50's"
12:36 AM on 03/12/2012
Find ones bliss rather than find what occupies time. As Joseph Campbell said, we all are divine some find their bliss and are powerhouses of success. Others have the stream running next to them and never find "it" and are unhappy in everything they do. As a manager I find what makes people tic first, then I address the one positive thing that relates to them and build form that platform. I am 110% successful using that and again it is ones bliss or as you put it finding it in the heart. Then it is compassion as again Joseph Campbell said. We need another Joseph Campbell to get our world in order. I believe if we can spread the gospel of what we have in common with one another, we will solve more than not.
10:59 PM on 02/26/2012
A couple of thoughts come to mind:

1. In the cut-throat world of the music business, who would ever think of lasting 10 years with a record label let alone 30+ years? It's a fool's ploy to let yourself feel warm and fuzzy when it comes to record labels and industry executives. If you doubt that, just ask legendary guitarist, Dave Mason.

The fact is, recording artists don't need to be associated with record labels like they did in the 60s. Radio is dead. Most play lists are programmed so nobody gets a chance to listen to anything new. Moreover, recording artists like former Byrds' guitarist, Roger McGuinn, have been producing great music with success, using PC software for years, making great music at minimal expense.

Bottom line -- it's a different world today and everybody needs to adapt. In the case of Kenny Loggins, at least people are familiar with his name and talent. That gives him an enormous "leg up" on hundreds, if not thousands, of other recording artists.
04:15 AM on 02/27/2012
Uh, IMeMine... I get your points here, but if radio is really dead then why am I up at 4am getting ready to go on the air?
It's true that radio is far more of a private club than it once was but there are still, however few and far between, stations that break new artists just because the music is good (on Long Island, we've got WEHM 92.9). And the internet has become the gateway to far more (are you signed up for www.MySpoonful.com? They deliver a new artist to your in box every week).
By the way, I'll be finding a way to talk about Kenny and this column- both because I love the idea of reinvention and because I love not just what he has to say, but how he's saying it.
Color me inspired.
v2787
Progressive and Proud
08:07 AM on 02/27/2012
Most people simply don't break careers wide open via radio anymore. It's that simple. It used to happen that way, but no longer. Now it's all about the indie scene and developing a viral internet presence. It sucks that real artists have to deal with the mundane facts of marketing, promoting, and selling, but really--what else would you expect from a Sony Records (a record company owned by a Japanese company)? Did you think they were in this for the artistry or the music? Sorry, but big record companies are there for one reason: maximizing profits, and art be damned.
09:43 AM on 02/27/2012
I was referring to broadcast radio, not Internet-based. On broadcast radio, play lists are programmed, making it very difficult for new artists or songs that exceed 3.50 minutes from ever getting aired. In the 60s, FM stations (progressive radio) were where people like me went for a greater diversity of music and artists.
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LeftClique
Spindizzy Whistle!
10:27 PM on 02/26/2012
The good part? As long as he's writing, he can't make music.
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John Nail
35 yr. vet in benefits & health industry
07:55 PM on 02/26/2012
Kenny I too have been a lifelong fan and at 59 have seen you a couple of times, the most memorable being the first in 1973 when in college at Williams and you guys put on a killer show that had Jim Croce open for you.

My favorite memory of your music though was 3 years ago on a trip to Vegas for the legendary Carroll Shelby's 85th birthday celebration. I drove my Shelby GT500 out to the event and listened to "Angry Eyes" (long version) from my iPhone while driving across the desert at 120 mph and seeing no other cars for over 20 mins in either direction. The song was cranked, the scenery like something out of National Geo special and all I can say it was perfection.

I look forward to your new band and work...congratulations!
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laee1968
Fairness for all
07:38 PM on 02/26/2012
You and I are close in age, and I didn't really get into your music until I was in my late thirties. But boy, did I ever get into it. I went back and bought all of the earlier albums and just continued on the whole way through. I replaced albums with tapes and then tapes with CDs. And you are all over my itunes. Never could get enough.

Best wishes on a great future with your new band. Can't wait to hear the music. I truly celebrate you home.
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07:18 PM on 02/26/2012
Growing up in Redondo and Manhattan Beach I have met a lot of people in the industry, not you but a lot. Reputation matters and your reputation for being down to earth and 'normal' has been at the forefront in your music and life. Your going to be fine as long as you stay true to yourself.
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Woodn88s
funiture maker,musician,left leaning middle
06:14 PM on 02/26/2012
Kenny, I'm closer to 60 than 50 I can say I've been a fan since high school and have seen you many times. Once outside of Phila. at the Valley Forge Music Fair.. Great show in the round.
I continue to listen, having loaded all your cd's onto my phone.
I can't wait to hear the new project, and you are sooooooo correct..No matter what you do, follow the juice.
Celebrate you back
GM
06:07 PM on 02/26/2012
Bloggins! Love it - follow the juice. Big job - be aware enough to recognize the juice and trust the juice.
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08politicaljunkie
Save a soldier. Boycott NASCAR
01:22 PM on 02/26/2012
"Love Will Follow"
oilfield
large employer per obamacare
11:45 AM on 02/26/2012
with the internet and cheap recording studios, the days of sony and their types being a necessity are numbered.
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thoreau101
11:10 AM on 02/26/2012
What does being tied to a music corporation have to do with music?

Or being creative?

Or even selling records?
05:37 PM on 02/26/2012
It's about wealth creation and very little to do with being creative...
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thoreau101
08:03 PM on 02/26/2012
He has been wealthy since "Sitting In" w/ Messina, so this is a strange article to me.
07:50 PM on 02/26/2012
It's not the label alone, but what the label represents, and it's also a matter of perception. There are several factors involved. For one, our generation grew up in an environment in which it was very difficult to make a serious career out of music without label support. It used to be that without a label, you couldn't afford to make records, and if you could, good luck getting them distributed. With a few exceptions in the category of "unknown geniuses," record sales were in some circles synonymous with artistic validation. It's not so much that way anymore, but the record making/distributing landscape has changed more quickly than many of us have able to shed our conditioning, and Kenny was flung from one paradigm to the other overnight.

Being dropped from a label was often the end of a career, and it can still feel that way. It can still make you question your own artistic merit and ability, regardless of how good you are at what you do. After all, the thinking goes, if a label you've sold thirty-million records for no longer wants you, no longer believes in you, why would anyone else? It can lead even someone with as much demonstrated talent, skill, craftsmanship, and longevity as Kenny to question their own creative merits.

Fortunately for him, and for us, he came to the conclusion that no, he in fact doesn't need the label to keep making great music.
10:56 AM on 02/26/2012
I am so glad you're back. My family has missed you, and I've worn out all of Albums, tapes, CD's, and copies I have made over the years. You are the only artist that has a distinct category in my itunes collection, and the only songwriter whose songs I have chosen to devote to my husband and children. Bring the some blue sky to Virginia, I would love to see you again.
10:19 PM on 02/28/2012
It's unfortunate that far too many people seem unaware that Kenny has been touring every single year and has released several CDs since the "unceremonious sacking" I've had the great pleasure of seeing him in concert every year for the past decade, including 2 summers of Loggins & Messina and last Fall experienced an amazing evening when Blue Sky Riders opened for his solo show. AMAZING! Follow that juice ... we're all right there with you :)