Kety leads the digital practice for Fentonās Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3 years coaching executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America. She directed Latino outreach for a Presidential Campaign. She was the New Media Manager for the National Council of La Raza and the interim CEO for Latinos in Social Media. Most recently she was a VP with Ogilvy and Principal of Esquivel McCarson Consulting. She has worked with CDC, HHS, Huggies, Marriott, Mexico, PBS and the UN.
Kety has been a convener for Web of Change and Sheās Geeky. She was a founding board member of the Hispanic Public Relations Association NCC and the New Leaders Council and has served on several other boards, including the Puerto Rican Youth Development and Resource Center. She is the founder of CrossLeft and an author. A former editor of BlogHer and current blogger on the Huffington Post, she has spoken at conferences worldwide including the World Bankās Entertainment Education Conference, SXSW, BlogHer, Blogalicious, WAM, Netculture in Canada, Politica2.cero in Spain and Social Media Day in El Salvador as well as conferences in Argentina, Uruguay and Paraguay. She was the convener of TEDxAdamsMorgan.
The Maynard Institute included her in their 31 Profiles of Women of Color in Digital Spaces. She was named in the Huffington Post 7 Young Latinos In Online Media To Watch In 2012 and a Politic365 'Game Changer'. Her work in PR includes the 2011 PRSA-NCC Thoth Award Category Winner in Global Communications, the 2012 Global Gold Sabre Award and placement as a 2012 Cannes PR Lions finalist. Kety graduated from Cornell University where she served on the Board of Trustees. She has also studied at NYU and Harvard Business Schoolās Executive Education Program.
In February of 1971, at the age of twenty-one my mother arrived from Guatemala to the United States. She was a teacher in her country of birth and brought those skills to her new home in the United States. Like many immigrants who came before her, she saw this country...
I discovered the power of digital communications when leading the Latino outreach for a presidential campaign back in 2003. Through the work of the campaign's digital team, I quickly began to see the opportunity presented by digital to mobilize, engage, and create vibrant communities to transform the world. In short...
Earlier this week I was told that movement leader and serial entrepreneur Louis Pagan had died. When I first heard the news earlier this week, I could not believe it. It seemed impossible that my vibrant friend Louis, 41, loving husband and father of two young children had passed away....
For the last year I have been working as Vice President of Digital Influence for Ogilvy Public Relations. One of the most remarkable experiences that I have had during the last 12 months (and there have been many) has been through the work sponsored by Marca PaĆs - Imagen de...
On January 11th, Scott Goodson published a post on Forbes.com entitled, "Why is Quora Exploding?" In his post he muses, "Today, Quora has... built... a lovely space where genteel thought leaders ask questions, provide answers and debate ideas in an open forum."
A few days ago, I had the honor and privilege of being one of the keynote speakers at Blogalicious week-end. Blogalicious is the largest blogging conference celebrating diversity in social media. From October 8- 10, hundreds...
Yesterday we had the great honor of hosting an amazing panel of speakers at our Ogilvy DC office to discuss Gov 2.0. An intrepid audience was not daunted by the early hour, the rain nor the delays of the red line. They arrived ready...
What is Gov 2.0? What are some of the trends and opportunities in this space? What are some of the exciting break throughs? How can an organization benefit from it? Why should I care?
Latinos and Hispanics in Web 2.0 are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy's own LatinRed professional network during an event in New York City, I have...
In an ironic twist, today the President will be talking about immigration reform with "representatives from online media outlets examining several angles of the immigration issue." However, to the best of my knowledge, perhaps one of the most important segments from the online community (particularly given the topic and its...
For the last two years I have had the distinct honor and priviledge to be a panelist at SXSWi. Unfortunately, I have been one of the only Latino panelists and potentially the only Latina panelist.
This is more often than not my experience on the conference circuit and one...
My first recollection of a World Cup was when it was held in Mexico in 1986. I won't date myself by revealing my age, but I will say that I was old enough remember my grandfather and step-grandmother having these really cool containers with the Mexican flag on them and...
How many of you have been watching the World Cup? I have surprised myself with the recent realization that I am a World Cup fanatic. I love futbol (soccer)!
The other day I was eating my soup and salad combo at the Olive Garden when I overheard a group of...
I've been invited to do a presentation at the Bridge conference next month. The presentation title is, "How to Grow and Mobilize Your Social Media Followers." I am sitting on a panel with three other great women. It promises to be a fantastic event.
This Memorial Day week-end our youngest asked us to go see the Prince of Persia. He loves the Prince of Persia Legos his father bought him (He says they look just like Indiana Jones)...
It was right about at that point in the conversation (when he was explaining how the...
(12) Comments | Posted April 10, 2013 | 8:31 AM