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Kety Esquivel
Kety is Principal of Esquivel McCarson Consulting. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She's coached executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America and directed Latino outreach for a Presidential Campaign. She's been the New Media Manager for the National Council of La Raza, the CEO for LATISM and a Vice President with Ogilvy and Fenton.

Kety is on the board of the Netroots Foundation. She was a founding board member of the Hispanic Public Relations Association NCC and the New Leaders Council and has served on several other boards, including the Puerto Rican Youth Development and Resource Center. She's the founder of CrossLeft and an author. She's a former editor of BlogHer, a current blogger on the Huffington Post and has been a convener for Web of Change, She’s Geeky and TEDxAdamsMorgan.

She has spoken at conferences worldwide including the World Bank’s Entertainment Education Conference, SXSW, BlogHer, Blogalicious, Women Action and the Media, Personal Democracy Forum, Social Media Week and CampaignTech as well as conferences in Argentina, Uruguay, Paraguay, El Salvador, Spain, Ireland and Canada. The Maynard Institute included her in their 31 Profiles of Women of Color in Digital Spaces. She was named in the Huffington Post 7 Young Latinos In Online Media To Watch In 2012 and a Politic365 'Game Changer'. Her work in PR includes the 2011 PRSA-NCC Thoth Award Category Winner in Global Communications, the 2012 Global Gold Sabre Award and placement as a 2012 Cannes PR Lions finalist. Kety graduated from Cornell University where she served on the Board of Trustees. She has also studied at NYU and Harvard Business School’s Executive Education Program. Her commentary has been featured in the WSJ, HITN, PBS, CNN, NPR, Televisa and Univision.

Entries by Kety Esquivel

Latino Technology Conference to Precede SXSW

(1) Comments | Posted September 13, 2013 | 2:44 PM


My involvement with SXSW began in 2008, through the submission of a panel to SXSW interactive, "Can Social Media End Racism?" with Latoya Peterson, Jay Smooth and Phil Yu. The conference was phenomenal.

However, I was struck how despite being in Texas there...

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The Women of OFEDA and Bloggers for Haiti

(5) Comments | Posted May 30, 2013 | 11:49 AM

A few months ago I asked my husband if he would be open to our spending our vacation in Haiti. We would be traveling with the Bloggers for Haiti contingent, which was funded in part by a grant from the Clinton Bush Haiti Fund (CBHF) and a scholarship from Everywhere...

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Immigration Reform: Good Old Fashioned Common Sense

(12) Comments | Posted April 10, 2013 | 8:31 AM

In February of 1971, at the age of twenty-one my mother arrived from Guatemala to the United States. She was a teacher in her country of birth and brought those skills to her new home in the United States. Like many immigrants who came before her, she saw this country...

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My Prayer this Easter Season: That the Arc of the Moral Universe Continue to Bend Towards Justice

(0) Comments | Posted March 27, 2013 | 4:14 PM

I discovered the power of digital communications when leading the Latino outreach for a presidential campaign back in 2003. Through the work of the campaign's digital team, I quickly began to see the opportunity presented by digital to mobilize, engage, and create vibrant communities to transform the world. In short...

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Movement Leader and Serial Entrepreneur Louis Pagan Dies

(7) Comments | Posted February 7, 2013 | 11:30 AM

Earlier this week I was told that movement leader and serial entrepreneur Louis Pagan had died. When I first heard the news earlier this week, I could not believe it. It seemed impossible that my vibrant friend Louis, 41, loving husband and father of two young children had passed away....

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Mexico Today: Shining a Light on the True Mexico

(11) Comments | Posted July 6, 2011 | 12:27 PM

For the last year I have been working as Vice President of Digital Influence for Ogilvy Public Relations. One of the most remarkable experiences that I have had during the last 12 months (and there have been many) has been through the work sponsored by Marca País - Imagen de...

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Let's Talk About Quora

(3) Comments | Posted January 20, 2011 | 12:23 PM

On January 11th, Scott Goodson published a post on entitled, "Why is Quora Exploding?" In his post he muses, "Today, Quora has... built... a lovely space where genteel thought leaders ask questions, provide answers and debate ideas in an open forum."

This is truly one of...

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3 Reasons You Should Care About Multicultural Social Media & 3 Tips for Multicultural Social Media Success

(0) Comments | Posted November 10, 2010 | 5:23 AM

Multicultural is the anti-thesis of the become like us phenomena. It turns assimilation on its head, upside down.

Multicultural: According to Webster of, relating to, reflecting, or adapted to diverse cultures.

Diverse: According to Webster, the condition of having or being composed of differing elements : variety; especially...

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Latinos, Social Media Atlanta and Spelman College

(1) Comments | Posted October 24, 2010 | 10:13 PM

In two weeks, I will be speaking at Social Media Atlanta. The panel entitled, "Tips for Success in Multicultural Social Media" is on Wednesday, November 10, 2010 from 9:30 - 11 AM.

Earlier this year, I participated in a similar panel at SXSW. It created a bit of...

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The Unsung Heroes of Gov 2.0

(4) Comments | Posted October 19, 2010 | 2:01 AM

Today is my birthday. As I sit back, reflect on life and take stock of the years, I can't help but marvel at how far things have come.

In the Fall of 2003, I left a corporate job in management with Eastman Kodak Company to work on a presidential...

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Latina Bloggers and Blogalicious

(8) Comments | Posted October 11, 2010 | 1:57 PM

(You can listen to this post in Spanish here:

A few days ago, I had the honor and privilege of being one of the keynote speakers at Blogalicious week-end. Blogalicious is the largest blogging conference celebrating diversity in social media. From October 8- 10, hundreds...

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Gov 2.0 at Ogilvy DC

(3) Comments | Posted September 29, 2010 | 2:04 AM

Yesterday we had the great honor of hosting an amazing panel of speakers at our Ogilvy DC office to discuss Gov 2.0. An intrepid audience was not daunted by the early hour, the rain nor the delays of the red line. They arrived ready...

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Insights from Ogilvy 360 DI Gov 2.0 Exchange Panelists

(1) Comments | Posted September 24, 2010 | 4:57 AM

What is Gov 2.0? What are some of the trends and opportunities in this space? What are some of the exciting break throughs? How can an organization benefit from it? Why should I care?

On Monday September 27th, Ogilvy 360 DI will be bringing together some of the...

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Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

(3) Comments | Posted August 3, 2010 | 12:46 PM

Latinos and Hispanics in Web 2.0 are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy's own LatinRed professional network during an event in New York City, I have...

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The President, Immigration and Missed Opportunities

(2) Comments | Posted July 1, 2010 | 9:17 AM

In an ironic twist, today the President will be talking about immigration reform with "representatives from online media outlets examining several angles of the immigration issue." However, to the best of my knowledge, perhaps one of the most important segments from the online community (particularly given the topic and its...

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Adding Diversity to the Conference Circuit: Starting with SXSWi

(1) Comments | Posted June 26, 2010 | 11:46 AM

For the last two years I have had the distinct honor and priviledge to be a panelist at SXSWi. Unfortunately, I have been one of the only Latino panelists and potentially the only Latina panelist.

This is more often than not my experience on the conference circuit and one...

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Transitions and New Beginnings

(1) Comments | Posted June 24, 2010 | 5:57 PM

Earlier this year, you saw the announcement made by Latinos in Social Media (LATISM) on its newly formed board and my role as the organization's interim Executive Director. Over the course of the last few months, I dedicated significant time to help form the LATISM board, draft LATISM's...

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"To the Moon and Beyond" Team USA: World Cup 2010

(1) Comments | Posted June 24, 2010 | 9:28 AM

My first recollection of a World Cup was when it was held in Mexico in 1986. I won't date myself by revealing my age, but I will say that I was old enough remember my grandfather and step-grandmother having these really cool containers with the Mexican flag on them and...

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World Cup 2010 and Growing Up Latina

(16) Comments | Posted June 22, 2010 | 9:54 AM

How many of you have been watching the World Cup? I have surprised myself with the recent realization that I am a World Cup fanatic. I love futbol (soccer)!

The other day I was eating my soup and salad combo at the Olive Garden when I overheard a group of...

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How to Grow and Mobilize Your Social Media Followers: My Bridge Conference Presentation

(0) Comments | Posted June 15, 2010 | 10:41 AM

I've been invited to do a presentation at the Bridge conference next month. The presentation title is, "How to Grow and Mobilize Your Social Media Followers." I am sitting on a panel with three other great women. It promises to be a fantastic event.

I was in the middle...

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