Kevin Wolf
Kevin Wolf
RSS Feed
GET UPDATES FROM Kevin Wolf
Kevin Wolf has 15 years’ experience developing and implementing PR programs for small and midsized technology companies. He managed client accounts for two global PR agencies, including Fleishman-Hillard in San Francisco, and ran corporate communications for Actuate Corporation (NASDAQ: ACTU), before founding Tool Guy PR in 2002. Recognizing the historically poor relationship between PR firms and their clients, Mr. Wolf created Tool Guy PR to provide clients with maximum flexibility in their PR programs and budgets. Clients responded by engaging Tool Guy PR in record numbers. Between 2008 and 2009, Tool Guy PR grew revenue over 65%, and clients named Tool Guy PR one of the PR firms that “get” social media, according to a study by ZDNet.

Blog Entries by Kevin Wolf

Publicitechonomics

Posted July 27, 2010 | 13:27:59 (EST)

There's a word I've been using lately that, while made up, would seem to epitomize a primary challenge facing the high-tech marketing and investment/venture capital industries today. The word is "publicitechonomics," pronounced publici-tech-onomics, and it describes the complex relationship between technology vendors, marketing budgets, and how much publicity a technology...

Read Post