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Kevin Wolf
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Publicitechonomics

Posted July 27, 2010 | 13:27:59 (EST)

There's a word I've been using lately that, while made up, would seem to epitomize a primary challenge facing the high-tech marketing and investment/venture capital industries today. The word is "publicitechonomics," pronounced publici-tech-onomics, and it describes the complex relationship between technology vendors, marketing budgets, and how much publicity a technology...

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